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Trending Now: Pastel Blondes

Posted 2:00 PM by





blonde moments

The major blonde trend this spring and summer is a fun, contemporary change. A pastel blonde movement has taken over salons all over the country. Pale, platinum,  purple and pink pastels are all the rage!

Davines recently added to their blonde color options with their Flamboyance collection. The fabulous blondes created are a welcome change to the blonde looks of the past. Instead of going for a warm golden look, stylists have begun creating pale and platinum blondes with a subtle shade added in, transforming the hair into a gorgeous pastel hue of your choosing.

The pastel blonde look can be complementary to many different facial features and complexions. A purple shade can bring out the blue or green in your eyes and pink can illuminate your cheeks and lips and add a warmth to brown eyes. A rosegold color could also be a feminine compromise on the pastel trend, giving the hair a light golden pink veil of color.

Not all pastel blondes need to have a color added in. Keeping your hair the light base color, whether it be more silver or platinum, can also be a completely beautiful look. A pastel blonde can give the illusion of clear skin and high cheekbones by highlighting your face's natural shadows, accenting the best parts of your face.

The look is not always easy to obtain, especially when you are starting from a darker hair color. It will probably take a couple of trips to the salon to reach the final product, allowing your stylist to keep your hair from becoming extremely damaged from the multiple processes. When you do reach your final destination though, your pastel hair will be a huge hit with everyone you encounter!





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Spring Trend Event

Posted 8:35 PM by

spring Trend Event

Are you ready for a new look? Want to know what is going to be all the rage come spring and summer?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!

monday, april 29th

Call now to reserve your appointment at our Spring Trend Event on Monday April 29th from 1 - 8pm, appointments are complementary and space is limited

- Trend Makeup Lessons

- Relaxing Chair Massages

- Davines Hand Treatments

- Our Biggest Discounts of the Year

- Prizes

- Have a valid referral schedule for the event and you BOTH recieve 50% off your next appointment

special guest : liliana pennington


Celebrity Makeup Artist and Global Educator for Youngblood Mineral Cosmetics, Liliana Pennington will be at GENEVA Hair Studio for the event! 

Liliana will be training the Geneva team all morning on the latest tricks and trends of the makeup world.  Since creating the perfect, flawless look for each client is always top priority,  Liliana will be observing and providing insight where needed during the event. 

Given her  years of experience using Youngblood Cosmetics Liliana has great information we can't wait to learn!


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To Die For: Bdellium Green Bambu Brushes

Posted 2:41 PM by

go green this spring

Any time I can easily help the environment, I will try. I'm not one to preach about the ozone layer or pollution or the rainforest, but if I can help out in a little way (such as cutting the plastic around pop containers to save the dolphins) I will do it.

Along that note, did you know that bamboo is one of the most sustainable resources and environmentally sound plants on Earth? Due to its rapid regrowth cycle, it can be harvested with virtually no impact on the environment. Those sneaky pandas...they've been helping the environment this entire time.

Bdellium Tools also began helping the environment with the release of their Green Bambu series brush line. The series is comprised of professional eco-friendly makeup brushes with all sustainable bamboo handles and all vegan soft synthetic bristles with an anodized aluminum ferrule. All of the soft synthetic filaments used in the Green Bambu series are not treated with an antibacterial agent. The advantages of synthetic bristles include less or no hair shedding compared to natural bristles, it's easier to clean and provides a light application. The synthetic bristles are hypoallergenic and 100% cruelty free.

I love Bdellium makeup brushes in general, but the Green Bambu line I am especially fond of because of all of the great features it includes. Having the ability to help the environment every time I apply my makeup is a great perk, right?


Bdellium tools also offers a Studio line.  Each brush in the Studio line is treated with an anti-bacterial agent. This anti-bacterial agent helps guard against bacteria (specifically E.coli or S.aureus), fungus and mold.  The studio line also features anodized aluminum ferrules with yellow lacquered handles (shiny & pretty!), and once again, 100% cruelty free.

April's Studio Reward is 20% off any bdellium tools! So stop in and upgrade your tools,  the Studio line is always in stock at GENEVA and the Green Bambu line is available by special order. 


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Trend Report: Spring and Summer 2013

Posted 4:05 PM by

Are you ready for a new look? Want to know what is going to be all the rage come spring and summer?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!

Trend Event

Call now to reserve your appointment at our Spring Trend Event on Monday April 29th from 1 - 8pm, appointments are complementary and space is limited

- Trend Makeup Lessons- Relaxing Chair Massages -Special Discounts -Prizes

-Special Guest Liliana Pennington, a Global Educator & Makeup Artist for Youngblood Cosmetics

- Have a new friend schedule for the event and you BOTH recieve 50% off your next appointment

hair trends

After four weeks of fashion shows in four different cities, hair trends re-emerged from past decades. Fashion is recyclable, thus our love of classic vintage items; so when hair and makeup trends are seen again we embrace them with ferocity.

The trends that are repeating themselves this year are beautiful. flattering, and will live on for ages. Some are simple, some more complex, but all are applicable to any person.




(Diane von Furstenberg)

rock and roll waves

The "grunge" look of the nineties was a major presence on the runways of huge fashion houses, such as Versace, Diane von Furstenberg, and Roberto Cavalli. Center parts with tousled waves were showcased on many catwalks. To achieve an even more "rock n' roll" look, some designers such as Philip Lim, applied an almost matte finish.

This style seems simple enough to perform, but there are a few steps that go into the look to perfect it. According to Harper's Bazaar, "at Versace, hair pro Guido applied volumizing foam to damp hair and rough-dried with his fingers, scrunching up the ends before twisting strands into a bun and misting with aerosol hair powder for texture. After hair had set, he released the bun and sprayed with more powder for a "cool-girl" look that was sexy and "uncomplicated."

If you would like to accomplish this look with salon-worthy effect, we recommend using the Shuga Directional Volumizing Mousse at the start, as Guido did, and then finishing with the Benniefactor B More Building Powder or Benniefactor B Confident Styling Spray for the texture and extra volume. This would be an excellent style to have your favorite GENEVA stylist try out at our spring Trend Event.


(Bottega Veneta)


(Vera Wang)

undone updos

The "throw together and go" look is a style every woman would love to perfect to save time in their day. Thankfully, this look was a big hit on many runways this season.

At shows such as Donna Karan, Vera Wang, and Chloe, models were featured with hair that seemed to be thrown together in seconds -- left intentionally loose for a casually cool look. A mix between chignons and ponytails, these looped loose looks were a great alternative to traditional updos.

At Chloe, models were featured with a side parted loose low ponytail which was looped back throw the holder to create a low slung bun. At Vera Wang, models appeared to have tousled textured hair which was pinned up and around to create a large loose updo.

All of the undone updo looks can be created with a few simple steps and some essential products. The ideal light hairspray or texturizing spray can perfect these looks and hold throughout the long day. And if a few strands do fall, it only becomes more stylish.


(Ralph Lauren)



knotted at the nape

Looks gathered at the nape of the neck were huge this season, but none more so than the knotted bun. Showcased at Ralph Lauren, Marni, Chanel, Gucci, and more, the low knot was a common sight on the catwalks.

Some were finished cleanly, making a very chic and put-together style. The Ralph Lauren hair pro went with his look because "this look goes along with what I typically think we create in New York in that it's very American and wearable..."

At Marni and Paul Smith, the knotted chignons were styled loosely, sometimes with pieces still hanging free. Seen as a blend between the two trends of undone updos and knotted at the nape, the style is simple and flattering.

To master your own knotted bun is slightly more difficult than the undone updos because you are potentially working with more pieces and products. Where the undone updos were the "throw together and go" style, the knotted at the nape chignons are sleeker and more polished.

Some of the products recommended to achieve your own knot would be an excellent shine mist, such as the Shuga Dressy Mist, or the B Excellent Oil Treatment to give your hair the smoothness necessary before it is pulled up and twisted around.


(Louis Vuitton)



sixties retro

Sixties retro volume and beehives were seen in collections in all four fashion capitals. Influencing both the clothes and the beauty looks, a vintage vibe was observed on many different catwalks. Marc Jacobs went with a sixties look in both his personal collection and at Louis Vuitton. Moschino also adopted a half beehive type style and Chloe displayed deep side partings and teasing at the crown.

Whether you are going for a fully pinned up beehive, a half updo, or something else, the most important part of this look is VOLUME. Teasing is key to the outcome.

To achieve the perfect look without damaging your hair with extreme back-combing, the proper products must be applied. You would be amazed at the amount of volume you can get from merely applying B More Building Powder and working into the crown of your head, no teasing required. A strong hold hairspray such as B Proud is also a good choice. And finally, applying Shuga Directional Volumizing Mousse before drying your hair should help immensely.


makeup trends

The makeup trends we loved from the shows this year are beautiful, applicable to all, and fairly simple additions to your ordinary makeup routine.

In all four fashion capitals, the eyes were the focus of many shows. We observed a grungy lower liner, a pop of color on the lower lash line, and large fluttery lashes. We also saw minimalism maximized and shades of brown blended for a natural look.


(Diane von Furstenberg)


(Stella McCartney)

lower lash focus

The nineties were a major inspiration on this season's runways. From the fashion to the beauty, many designers displayed multiple nineties trends. To go along with the grungy rock and roll waves, Diane von Furstenberg, Versace, and others created a grungy, smudged lower lash line to match. On the flip side, at Stella McCartney a bright lower liner was applied to bring the focus there and make the eyes pop.

A more modern take on the grunge look, the lower lash focus is a swift change from past eyeliner trends such as the cat eye. Smudged correctly, the trend will look sophisticated and easy; smudged incorrectly and it could look disastrous. It should not be paired with a smoky lid or smudged liner on the top lash line because the outcome could very likely turn into raccoon eyes.

If you chose to go with a bright color on the lower lash line like Stella McCartney displayed, the color you choose is key. Depending on the color of your eyes, the color on your lower lash line will bring out certain shades that you might desire. It also is a very clean and polished look. The liner is not meant to be smudged, just cleanly applied to the lower lash line to add a pop of color.


(Roberto Cavalli)



shades of brown

Different shades of brown were shown on all parts of the face at many shows this season. Brown was used to contour the eyes and face at shows such as Roberto Cavalli, Alexander Wang, and Diane von Furstenberg. Caramel tones were shadowed eyes at House of Holland and Sass & Bide. Bronzes were on display at Gucci and Versace.

At shows such as Diane von Furstenberg, the browns were used to create the grunge look that was also part of the lower lash line trend. At Gucci, the bronze eyes were offset with long fluttery lashes.

Browns are popular colors on most people and can translate well into clean spring or warm summer looks. A bronze highlight on the cheeks can prequel and lead into the color acquired from the summer sun. Youngblood offers a couple of eyeshadow quads that are appropriate for this trend, such as Shanghai Nights and Timeless. They also carry wonderful mineral radiance options that can give your cheeks a bronze highlight.





fluttery lashes

Long, beautiful eyelashes. Always in season, always gorgeous, always a big hit. This season, long lashes were a focus on many models faces, including at Gucci, Armani, Jean Paul Gaultier, and Moschino. To deviate from the grungier nineties focus at some shows, beautifully displayed eyes with long lashes were seen at some of the most major fashion houses.

Even though the lashes on the runway were openly faux, long luscious lashes can be achieved without any false ones added on. With the right mascara, your lashes can remain healthy longer than when a cheap alternative is applied. When your liner on top is applied correctly, the lashes can appear longer and thicker.

And, of course, there are lash growing serums that will make your lashes longer and fuller within a few weeks. Some serums have countereffects that can detract from there value; however we sell a serum called Revitalash that is Opthamologist reviewed, Dermatologist reviewed, non-irritating, hypoallergenic, and clinically tested. And it works! The girls of GENEVA that used it were extremely pleased with the results.




(Ralph Lauren)

enhanced minimalism

A fresh, clean look was the backdrop at mulitple shows this season. Glowing, flawless skin was shown at Ralph Lauren, Valentino, Balmain, and others. The look wasn't about the lack of makeup used, it was about the right products used to create a natural glowing look.

At Dolce & Gabbana, makeup artist Pat McGrath created a "Sicilian Summer" look with liquid foundation, concealer, and three different shades of blush. At Balmain, skin was "prepped to perfection, whilst a little clever contouring, a subtle curl of the lashes or a flush of pink on the cheeks gave the look an added dimension".

Good skincare is always recommended to create any sort of clean makeup look. A light reflecting primer worn underneath makeup and a highlighter dabbed on the high points of your face are also key tools to create this look. Youngblood offers a mineral primer that would work as the priming substance used before the makeup is applied, and the highlighting pencil and lunar dust can be used to highlight the different high points of the face.


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