5541 East Washington Street
Indianapolis, IN 46219-6428


Bridal Indianapolis

Bridal Indianapolis

GENEVA Hair Studio Bridal Collection

Posted 7:24 PM by

Arriving at GENEVA Hair Studio on a cold January Sunday morning, Jaime Zentz, Amilee Smith, Ashley Renee Salazar, Liz Hoch, and Holly Beasley began preparing for the day.

Over the day, two models were created into two different versions of brides: classical and whimsical.

Jaime elaborated that she feels "as though within both bridal looks there are features present for every bride.  Our team focused on hair and makeup designs with elements that will speak to all of the brides we work with at GENEVA Hair Studio.  This 2013 Bridal Collection is fun and creative with sophistication."

Dresses and headpieces from ReTulled, the bridal and evening wear consignment boutique, were donated. George Thomas donated handcrafted bouquets, specifically designed to go along with the themes described. Christa DeJesus Photography was called in as the photographer to shoot the models throughout the day.

"I am so pleased with not only the collaboration of my team creatively but the participation from ReTulled, George Thomas and Christa DeJesus Photography.  This truly was a team effort," stated Master Designer and Owner Jaime Zentz.

The whimsical bride was described as an almost modern-day Victorian. Inspiration came from the pale, natural colors of wildflowers, vintage dresses and jewelry, and floaty bohemian styles.

A new take on braids and twists were incorporated into the whimisical updo to create a unique and flattering texture. With a full head of beautiful curls, the updo was swept to one side and then cascaded down in an intricate mixture of braids and twists to highlight the model's high cheekbones and create a fairy-tale effect.

B Tenacious was worked through Taylor's hair to give it hold and moldability when creating the braided, textured look. When the stylists were finished pinning the hair into place, B Proud Holding Spray was applied to keep the curls and designs in their preferred place.

" We all had our hands in Taylor's whimsical hairstyle. Three of us were working on knotting, and twisting, and pinning until we achieved our desired look," explained Amilee.

The pink shades taken from the wildflowers were the inspiration for the makeup look. The focal point inspired look focused in on the eyes, highlighting the cheeks with Youngblood Lunar Dust in Twilight to make the face appear illuminated. The lips were lined with Youngblood Lip Liner in Pout and covered in Youngblood Lipgloss in Rhapsody to shade out and highlight the lip without drawing attention from the bright, rosy eyes.

When Liz was asked about the decision to create a look based on the pinks drawn from wildflowers, she said that "the intense pink shadows we chose for the whimsical eye really created a great pop of color to enhance the whimsical tone".

The second look was for the classic bride. Inspired by 1920's finger waves, the final look was soft and feminine - a contemporary approach to an eternally popular idea.

The wavy classic look was face-framing and flattering. The hairstyle was voluminous and beautiful, a look that is very popular during this year's award season. With a heavy part to one side, the curls were brushed out to create a delicately textured look, reminiscent of Veronica Lake.

To create the look, B More Building Spray was sprayed at the roots as a primer and body builder. B Bold Texturizing Spray and B Clever Dressing Creme were applied at the roots after the hair was clean and dry to add volume. When the hair was being curled, B Confident Styling Spray was used before and after to set the curls. As a final touch, B More Building Powder was sprinkled at the roots and worked in through the ends for maximum volume, hold and grip. B Excellent Shine Mist completed the look and added shine.

Holly said that "to create Alyssa's classic hairstyle, I used a one inch clampless curling iron to give her soft waves. I then hand formed the S-Wave pattern in the hair to add sleekness to the top".

The makeup look applied to the classic bride incorporated a defined eye with graphic liner, soft cheeks, and a bold lip. Liz created a neutral smoky eye by using the Youngblood Eyeshadow Quad in Timeless and Shanghai Nights. The more retro-inspired look included a fresh take on the classic red lip, applied by Ashley.

"To create Alyssa's classic red lip, I first lined them with Youngblood Lip Liner in Mocha. I then filled them in with Youngblood Lipstick in Vixen to define and add intense pigment," explained Ashley.


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Spotlight on Bridal Beauty: Kristen

Posted 10:25 PM by

Spotlight on: Kristen

Kristen came to GENEVA Hair Studio with a vision of a classic, elegant summer wedding.  Beauty comes naturally to Kristen, so our job was easy!  Master Hair Designer Jaime Zentz created her flowing updo, featuring soft S-waves.  She then  accentuated the style with Kristen's own flower accessory to add some fun and additional interest.  Her timeless airbrush makeup look was created by Makeup Artist Lori Shreve to draw focus to her eyes.  A subtle smokiness was applied using a neutral palette of mineral shadows from Youngblood Cosmetics.  The eye look was complimented by a nude lip look and a luminous bronzed cheek. 

Her bridal party cohesively complimented her look with a variety of loosely-waved styles with a deep side parting.

We think Kristen's vision really came to life on her wedding day.  She looked great and we loved working with her group!



Photos by: LinneaLiz Photography

July 2011

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Bridal Hairstyling Trends for 2011

Posted 5:05 PM by


It's that time of year---Spring is finally springing and summer is nearing---and March officially kicks off what I endearingly refer to as "Wedding Season".  It's a great time of year to have a wedding, the sun is shining, flowers are in bloom, and love is in the air (or at least we hope so).  It seems like a nice time to revisit some of the most popular updo and formal styling trends this year. I'll be showcasing some of the most trendy and up-to-date style options.  Whether you're the bride, or simply an wedding guest, you're bound to have all eyes on you.

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.




Feminine & Soft

STYLIST KEYWORDS:  romantic, soft, loosely pinned curls, textured throughout, full of volume, tousled

STYLE STARS: Jessica Alba, Sandra Bullock, Eva Longoria



Classic & Retro

 STYLIST KEYWORDS:  old hollywood, retro, classic, "S" curls, sleek, high shine

 STYLE STARS: January Jones, Marilyn Monroe, Scarlett Johansson, Katherine Heigl

Boho Chic

STYLIST KEYWORDS:  bohemian, messy, casual, fashionable, braided (optional), textural, hippie

STYLE STARS:  Nichole Richie, Mary-Kate Olsen, Lauren Conrad, Kristen Bell


 There you have it!  2011 is all about making a fashion statement and getting back to grass roots.  No ultra modern styles here.  Where bohemian or classically elegant, this year's looks are getting back to the basics of flirty feminine beauty.  A beautifully sculpted S curl bang, or a braided accent can really set your look apart from the rest.  


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Spring Trend Event

Posted 8:35 PM by

spring Trend Event

Are you ready for a new look? Want to know what is going to be all the rage come spring and summer?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!

monday, april 29th

Call now to reserve your appointment at our Spring Trend Event on Monday April 29th from 1 - 8pm, appointments are complementary and space is limited

- Trend Makeup Lessons

- Relaxing Chair Massages

- Davines Hand Treatments

- Our Biggest Discounts of the Year

- Prizes

- Have a valid referral schedule for the event and you BOTH recieve 50% off your next appointment

special guest : liliana pennington


Celebrity Makeup Artist and Global Educator for Youngblood Mineral Cosmetics, Liliana Pennington will be at GENEVA Hair Studio for the event! 

Liliana will be training the Geneva team all morning on the latest tricks and trends of the makeup world.  Since creating the perfect, flawless look for each client is always top priority,  Liliana will be observing and providing insight where needed during the event. 

Given her  years of experience using Youngblood Cosmetics Liliana has great information we can't wait to learn!


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Trend Report: Spring and Summer 2013

Posted 4:05 PM by

Are you ready for a new look? Want to know what is going to be all the rage come spring and summer?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!

Trend Event

Call now to reserve your appointment at our Spring Trend Event on Monday April 29th from 1 - 8pm, appointments are complementary and space is limited

- Trend Makeup Lessons- Relaxing Chair Massages -Special Discounts -Prizes

-Special Guest Liliana Pennington, a Global Educator & Makeup Artist for Youngblood Cosmetics

- Have a new friend schedule for the event and you BOTH recieve 50% off your next appointment

hair trends

After four weeks of fashion shows in four different cities, hair trends re-emerged from past decades. Fashion is recyclable, thus our love of classic vintage items; so when hair and makeup trends are seen again we embrace them with ferocity.

The trends that are repeating themselves this year are beautiful. flattering, and will live on for ages. Some are simple, some more complex, but all are applicable to any person.




(Diane von Furstenberg)

rock and roll waves

The "grunge" look of the nineties was a major presence on the runways of huge fashion houses, such as Versace, Diane von Furstenberg, and Roberto Cavalli. Center parts with tousled waves were showcased on many catwalks. To achieve an even more "rock n' roll" look, some designers such as Philip Lim, applied an almost matte finish.

This style seems simple enough to perform, but there are a few steps that go into the look to perfect it. According to Harper's Bazaar, "at Versace, hair pro Guido applied volumizing foam to damp hair and rough-dried with his fingers, scrunching up the ends before twisting strands into a bun and misting with aerosol hair powder for texture. After hair had set, he released the bun and sprayed with more powder for a "cool-girl" look that was sexy and "uncomplicated."

If you would like to accomplish this look with salon-worthy effect, we recommend using the Shuga Directional Volumizing Mousse at the start, as Guido did, and then finishing with the Benniefactor B More Building Powder or Benniefactor B Confident Styling Spray for the texture and extra volume. This would be an excellent style to have your favorite GENEVA stylist try out at our spring Trend Event.


(Bottega Veneta)


(Vera Wang)

undone updos

The "throw together and go" look is a style every woman would love to perfect to save time in their day. Thankfully, this look was a big hit on many runways this season.

At shows such as Donna Karan, Vera Wang, and Chloe, models were featured with hair that seemed to be thrown together in seconds -- left intentionally loose for a casually cool look. A mix between chignons and ponytails, these looped loose looks were a great alternative to traditional updos.

At Chloe, models were featured with a side parted loose low ponytail which was looped back throw the holder to create a low slung bun. At Vera Wang, models appeared to have tousled textured hair which was pinned up and around to create a large loose updo.

All of the undone updo looks can be created with a few simple steps and some essential products. The ideal light hairspray or texturizing spray can perfect these looks and hold throughout the long day. And if a few strands do fall, it only becomes more stylish.


(Ralph Lauren)



knotted at the nape

Looks gathered at the nape of the neck were huge this season, but none more so than the knotted bun. Showcased at Ralph Lauren, Marni, Chanel, Gucci, and more, the low knot was a common sight on the catwalks.

Some were finished cleanly, making a very chic and put-together style. The Ralph Lauren hair pro went with his look because "this look goes along with what I typically think we create in New York in that it's very American and wearable..."

At Marni and Paul Smith, the knotted chignons were styled loosely, sometimes with pieces still hanging free. Seen as a blend between the two trends of undone updos and knotted at the nape, the style is simple and flattering.

To master your own knotted bun is slightly more difficult than the undone updos because you are potentially working with more pieces and products. Where the undone updos were the "throw together and go" style, the knotted at the nape chignons are sleeker and more polished.

Some of the products recommended to achieve your own knot would be an excellent shine mist, such as the Shuga Dressy Mist, or the B Excellent Oil Treatment to give your hair the smoothness necessary before it is pulled up and twisted around.


(Louis Vuitton)



sixties retro

Sixties retro volume and beehives were seen in collections in all four fashion capitals. Influencing both the clothes and the beauty looks, a vintage vibe was observed on many different catwalks. Marc Jacobs went with a sixties look in both his personal collection and at Louis Vuitton. Moschino also adopted a half beehive type style and Chloe displayed deep side partings and teasing at the crown.

Whether you are going for a fully pinned up beehive, a half updo, or something else, the most important part of this look is VOLUME. Teasing is key to the outcome.

To achieve the perfect look without damaging your hair with extreme back-combing, the proper products must be applied. You would be amazed at the amount of volume you can get from merely applying B More Building Powder and working into the crown of your head, no teasing required. A strong hold hairspray such as B Proud is also a good choice. And finally, applying Shuga Directional Volumizing Mousse before drying your hair should help immensely.


makeup trends

The makeup trends we loved from the shows this year are beautiful, applicable to all, and fairly simple additions to your ordinary makeup routine.

In all four fashion capitals, the eyes were the focus of many shows. We observed a grungy lower liner, a pop of color on the lower lash line, and large fluttery lashes. We also saw minimalism maximized and shades of brown blended for a natural look.


(Diane von Furstenberg)


(Stella McCartney)

lower lash focus

The nineties were a major inspiration on this season's runways. From the fashion to the beauty, many designers displayed multiple nineties trends. To go along with the grungy rock and roll waves, Diane von Furstenberg, Versace, and others created a grungy, smudged lower lash line to match. On the flip side, at Stella McCartney a bright lower liner was applied to bring the focus there and make the eyes pop.

A more modern take on the grunge look, the lower lash focus is a swift change from past eyeliner trends such as the cat eye. Smudged correctly, the trend will look sophisticated and easy; smudged incorrectly and it could look disastrous. It should not be paired with a smoky lid or smudged liner on the top lash line because the outcome could very likely turn into raccoon eyes.

If you chose to go with a bright color on the lower lash line like Stella McCartney displayed, the color you choose is key. Depending on the color of your eyes, the color on your lower lash line will bring out certain shades that you might desire. It also is a very clean and polished look. The liner is not meant to be smudged, just cleanly applied to the lower lash line to add a pop of color.


(Roberto Cavalli)



shades of brown

Different shades of brown were shown on all parts of the face at many shows this season. Brown was used to contour the eyes and face at shows such as Roberto Cavalli, Alexander Wang, and Diane von Furstenberg. Caramel tones were shadowed eyes at House of Holland and Sass & Bide. Bronzes were on display at Gucci and Versace.

At shows such as Diane von Furstenberg, the browns were used to create the grunge look that was also part of the lower lash line trend. At Gucci, the bronze eyes were offset with long fluttery lashes.

Browns are popular colors on most people and can translate well into clean spring or warm summer looks. A bronze highlight on the cheeks can prequel and lead into the color acquired from the summer sun. Youngblood offers a couple of eyeshadow quads that are appropriate for this trend, such as Shanghai Nights and Timeless. They also carry wonderful mineral radiance options that can give your cheeks a bronze highlight.





fluttery lashes

Long, beautiful eyelashes. Always in season, always gorgeous, always a big hit. This season, long lashes were a focus on many models faces, including at Gucci, Armani, Jean Paul Gaultier, and Moschino. To deviate from the grungier nineties focus at some shows, beautifully displayed eyes with long lashes were seen at some of the most major fashion houses.

Even though the lashes on the runway were openly faux, long luscious lashes can be achieved without any false ones added on. With the right mascara, your lashes can remain healthy longer than when a cheap alternative is applied. When your liner on top is applied correctly, the lashes can appear longer and thicker.

And, of course, there are lash growing serums that will make your lashes longer and fuller within a few weeks. Some serums have countereffects that can detract from there value; however we sell a serum called Revitalash that is Opthamologist reviewed, Dermatologist reviewed, non-irritating, hypoallergenic, and clinically tested. And it works! The girls of GENEVA that used it were extremely pleased with the results.




(Ralph Lauren)

enhanced minimalism

A fresh, clean look was the backdrop at mulitple shows this season. Glowing, flawless skin was shown at Ralph Lauren, Valentino, Balmain, and others. The look wasn't about the lack of makeup used, it was about the right products used to create a natural glowing look.

At Dolce & Gabbana, makeup artist Pat McGrath created a "Sicilian Summer" look with liquid foundation, concealer, and three different shades of blush. At Balmain, skin was "prepped to perfection, whilst a little clever contouring, a subtle curl of the lashes or a flush of pink on the cheeks gave the look an added dimension".

Good skincare is always recommended to create any sort of clean makeup look. A light reflecting primer worn underneath makeup and a highlighter dabbed on the high points of your face are also key tools to create this look. Youngblood offers a mineral primer that would work as the priming substance used before the makeup is applied, and the highlighting pencil and lunar dust can be used to highlight the different high points of the face.


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to die for: Backwoods Belle accessories

Posted 10:34 AM by

As a small business owner, I am always glad to support other entrepreneurs and small businesses. Indiana and the Indianapolis region have recently made some great additions to the city as far as individually owned businesses go. Irvington in particular is overflowing with locally owned stores and restaurants. One of the local stores I enjoy, Homespun, is only a few doors down from the salon. They sell homemade and locally crafted objects of every shape and size.

One of my favorite purchases from there was a headband from the Backwoods Belle line. One of their former employees makes these hair accessories at home and sells them at art fairs, in Homespun, and on Etsy. Her hair accessories feature beautiful silk flowers of every color, and come on headbands, hairpins, and clips. She also sells homemade soy candles and infant headbands.


I have purchased these hair accessories for my nieces and they loved them! They are a great gift for every lady of every age and go with every personal style choice. You can custom order them from the designer with any color combination you desire.


As a prize, we would like to give away a casual hairstyle appointment with a Backwoods Belle accessory accompaniment. Answer this question from the September newsletter:

The Streetscape Project is becoming more exciting with the addition of the Irvington Street Art Project! How many designs are going to be chosen to be displayed on the traffic signal boxes?

Leave a comment here with the answer or visit our Facebook page and give us your answer there! The winners will be announced in the October newsletter.


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Irvington Public Art Project

Posted 9:12 AM by

Irvington Terrace, in conjunction with the City of Indianapolis and Keep Indianapolis Beautiful, is hosting a competition to paint the seven traffic signal boxes along Washington Street from Emerson to Edmondson. This sort of contest has been adopted all over the United States as a way to tie together tasteful street art and the neighborhood it is displayed in. Artists from the eastside will have an opportunity to have their vision put on display along Washington Street for everyone passing by to enjoy! Some examples from other contests include:


(Missoula, Montana)

(Coachella Valley: Indio, California)


(Tampa, Florida)

A jury will select the seven designs to be displayed. Each winning artist will receive $150 and all of the paint and materials will be provided! At the Irivngton Halloween Festival on October 27th, each design will be on display for people to vote for their favorite one. The winner of that contest will earn an additional $100! Designs must be submitted by October 1st so if you are an artist, start brainstorming!

We're so excited! Can not wait to see all of the fantastic ideas and streetscape updates!

If you have any additional questions or comments, or would like to submit an entry, contact irvingtonterrace1913@gmail.com.

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Continuing Education: Dimensional Color and Men's Cuts

Posted 2:42 PM by

Brocato Dimensional Color Class
Amilee attended the Brocato Dimensional Color Class at The Space: Indianapolis in early August. At the class, the instructor went over some new trends and thoughts on color placement to highlight special features and specific face shapes.

She particularly enjoyed the instruction involving new foiling and block coloring placement. The new color placement approach involved adding in color strategically to enhance the client's natural features and make the color "pop". During the hands-on segment of the workshop, Amilee was able to experiment with the new technique. She found it highly complementary to almost any hairstyle and would enhance many seasonal hair adjustments.



Men's Trend Cutting Class 

Holly and Amilee attended a men's trend cutting class presented by Eufora at The Space: Indianapolis. In the class they were shown several classic men's cuts, as well as some new long hairstyles for men. One of the highlights of the class was when the educator demonstrated a texturizing technique using a straight razor on one of the models.


Amilee was so impressed by the straight razor demonstration that after the class she bought her own. She thought that it was a great texturizing technique for most hair types and could be easily styled at home afterwards.



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