5541 East Washington Street
Indianapolis, IN 46219-6428


Indianapolis Hair Studio

Cool Beauty Visits Geneva: Advanced Cutting Training

Posted 5:31 PM by



The GHS team recently had the opportunity to participate in an Advanced Cutting Class taught by Cool Beauty Consulting educator, Christy Sowder.  Along with educating, Christy is also a lead stylist at Hair by Bennie and Friends. The staff really enjoyed absorbing all of the amazing knowledge and skill that Christy had to offer. Her fun, engaging personality made the stylists excited to take their new knowledge and cutting techniques and apply them behind the chair.

Chara is excited to “Encourage clients to try new styles and embrace shorter looks. I really enjoyed learning new cutting techniques that are up to speed with the current trends, such as the awesome long bob that Christy demonstrated.” 

Amilee left the class feeling motivated and eager. “I was really inspired to keep changing or suggesting change to my clients.  Making the suggestion to my clients to try a new look or also discussing the possibilities of a shorter style can be a really fun change for me as the stylist as well as my clients.” 

Liz found inspiration through the class and explained, “I am so excited that bobs of various lengths are becoming the new style to have! I really enjoy cutting and styling short hair so learning new techniques for bobs at any length was exciting. I am eager to incorporate Christy’s expertise in dry cutting and texturing behind the chair.” 

The team at GHS enjoyed our educating morning and look forward to applying new skills as well as continuing our education with Cool Beauty Consulting and the team at Hair By Bennie and Friends.

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Get your Studio Rewards!

Posted 1:14 PM by

GENEVA is proud to announce our revamped Studio Points!

Now there's even more benefits for being part of the GENEVA cult!

Studio Points is a rewards system in which you can earn points for purchasing services or buying your beauty products.  Points are accumulated with each net dollar spent in the salon.  Your Studio Points can be redeemed for special rewards.  Now you can earn rewards just for maintaining your look!

Every time your personal points balance reaches 1000 points, you will receive a special reward.  You can also save up your points for a larger reward

  • 1000 Studio Points = Deluxe Samples
  • 2000 Studio Points = Add a free Mini Treatment to your next service
  • 3000 Studio Points = One free lesson with your Stylist*
  • 5000 Studio Points = One free private Style Event for you and your friends!

*By appointment only. Lesson excludes full face makeup lessons & blowout lessons.

Ready to start earning? Surprise!  You're automatically enrolled in Studio Points as a GENEVA client.  Lucky you!  We thank you for being valued and loyal clients with us.




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How to: Headband Styling

Posted 7:53 PM by
Headbands are a great and easy way to really add flavor to your style. Whether you want to add flare for a formal event or spice up a simple day look, headbands open a door of opportunity for the hair. We have decided to break away from the typical way to wear a band and show an easy way to create an up-style using an elastic headband on short and long hair.

First, with shorter hair it looks best to add texture to the hair to create movement through the layers. We chose to put a loose curl throughout. Next apply the headband and position where desired. Once the band is comfortable and in place, begin grabbing small section of hair and tucking into the elastic band. This can be a controlled twisting motion or a little loose and messy depending on the desired look. With the curls, we chose to create a smoother structured look. 
Once you have worked around the head, bobby pin any hairs that may need a more control. Finish with a firm hold hairspray for a glamorous night out. 

With longer hair the steps are pretty similar. Our goal for this look is a little more of an effortless bohemian style. We began with straight hair and placed the head band around the head. Once in place begin wrapping the hair around the elastic band. Depending on the length of hair you can wrap several time. Work your way around the head, wrapping and tucking as you go. Finish the style with pinning any stray pieces and add a light mist of hairspray for a pretty, effortless style.


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Introducing O&M

Posted 9:16 PM by

GENEVA Hair Studio is proud to welcome Original Mineral haircare line, powered by Australia's nature and encouraging stress free hair.

Original Mineral believes healthy hair begins when it’s free from stress. Reduce the chemical overload.  O&M challenges the artificial norms of professional haircare with formulations that are both gentle and effective.  Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits. 

Born in Australia, Original & Mineral bridges the gap between natural and luxury challenging the artificial norms of  haircare and styling. 

O&M's retail range is specifically formulated with native Australian ingredients, so its gentle on your body without comprising quality and style. The lines are 100% recyclable reinforcing O&M’s commitment to being gentle on your body and the environment. 

Keep reading to find out more about O&M, try out your favorites at your next GENEVA visit!




Maintain the Mane 

Keep your hair looking its finest. Oils of Evening Primrose and Macadamia seed combine in a mild moisturizing everyday formula that cleanses the hair and scalp. Antioxidants and amino acids in Banksia Flower protect, helping freshly washed hair stay healthy.


Hydrate & Conquer 

For a daily dose of hydration. Give dry, damaged or colored hair some TLC with nutrient-rich Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids to strengthen hair and stimulate growth.


Fine Intellect

Take back control. Pump up fine, flyaway hair with the regenerating properties of Jojoba Seed Oil. Lilly Pilly builds firmness into the hair roots, promoting fullness and volume to lightweight locks.


Original Detox

Bank on me to remove deposits. Using styling products, swimming in chlorine and the natural build up of oils can make you look dull on top. Australian River Mint deeply cleanses without stripping essential oils, and Peppermint Oil leaves a cooling effect.


Seven Day Miracle

An intense moisture masque for damaged hair. Seven Day Miracle will leave all hair types deeply moved with its unique blend of Australian native oils. Macadamia Seed Oil and cold-pressed certified organic Australian Argan Oil boasts intense moisturizing powers to convert colored and damaged hair to divine hair. A sweet scent of Vanilla Bean takes this potent moisture masque to the next level.

The Power Base

The king of lifts for damaged hair. This intense dual action treatment works to restore your mane from within. Wheat Protein reconstructs weakened hair to bind broken strands while Apricot Kernel Oil and Sweet Almond moisturizes and nourishes the hair’s exterior.



Frizzy Logic

Combat humidity. Fight the frizz. Tame out of control curls. Frizzy Logic’s unique blend of native Australian ingredients including cold-pressed certified organic Argan Oil and Macadamia Oil calms and smoothes your hair, protects it from humidity, and adds shine to give a silky, lustrous texture.


Gives bang to your blowout. This thickening spritz is a must for heat styling or blowdrying any hair type. The formulation contains Lilly Pilly, a native Australian antioxidant that thickens hair shafts to increase body and Aloe Vera to add shine without weighing the hair down.

Style Guru

Use this style master to achieve a myriad of looks. A little for texture, or some more with a blowdry for greater volume. Formulated with native Australian ingredient Banksia Flower rich in amino acids and antioxidants A, C and E to smooth and soften the hair texture.


This product will help your hair stand up and get noticed. Rootalicious forms an invisible barrier around the roots to support and lift hair. A native Australian duo of natural actives work together to protect hair and pump up the volume. Lilly Pilly works body into the roots and Quandong conditions and protects the hair from styling.

Surf Bomb

Let’s get messed up. This texture spray is a shot of the sea when a dunk in the ocean isn’t possible. Surf Bomb delivers that effortless, sexy tousled look without drying out your hair or dumping sand in the shower.


Set and Forget. Original Queenie is a twist on the stone cold classic. Its flexible hold will survive a hundred and one brush strokes without complaint – no flakes or unwanted stickiness here. Australian native Lilly Pilly extends hold by reducing unwanted oil, while Quandong adds weightless protection to nourish the hair.

Know Knott

Dread nothing. Get tangle free with this perfect union of nourishing Australian natives. Cold-pressed organic Argan and Macadamia oils combine to recondition the hair leaving it glossy and knot free.

K Gravel

Create the rough. Achieve shape and definition with this pliable blend of naturals. Beeswax and Soya Wax combine to give hold while fine grade Pumice Stone adds texture. The matte finish it gives is thanks to clay mineral Kaolin.


Stop in GENEVA to check out O&M!

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Introducing Davines Oi

Posted 7:41 PM by


GENEVA Hair Studio is proud to welcome the Davines Oi line, absolute beauty for all hair types.

The OI Essential Haircare line philosophy combines concrete solutions for all needs with a concept of beauty treatment that the cosmetic industry has so far reserved for skincare.

Hence the challenge: OI/OIL, a refined multi-purpose oil launched by Davines in 2011 that is a perfect synthesis of treatment and styling, whose success led to the creation of the revolutionary OI/All in One Milk, the initiator of a new type of multi-purpose product, and the pair OI/Shampoo and OI/Conditioner, special complementary products that share the same origin, style and formulation concept as OI/OIL. The results warrant the definition of “absolute beauty products”.

The properties of the products in the OI family are also linked to Roucou Oil, originally from the Amazon, which has a restructuring action on the hair. This is joined by a selection of special ingredients in a formula that is ideal for obtaining results that are immediate and evident, and can be enhanced by using with other OI specialities. Roucou Oil is abounding in beta-carotene with antioxidant and restructuring properties, and in ellagic acid with its free radical-neutralizing action.

Stop by GENEVA to check out:

Oi Shampoo - Suitable for giving hair softness, shine, & body for all hair types

Oi Conditioner - Suitable for giving hair softness, shine, & body for all hair types, accelerating the drying process, protects the structure of hair from damage.

Oi Oil - Multipurpose oil treatment suitable for all hair types, adds extraordinary shine & softness, detangles, anti - frizz effects, and restructuring action.

Oi All in One Milk - Rich and nourishing formulation, ideal for all hair types.  Benefits include shine, softness, detangling action, moisturizes hair, provides heat protection, and facilitates blow drying.

Oi Body Balm - Body cream with nourishing properties that leaves the skin pleasantly silky.  


Stop by GENEVA to BUY ANY 2 OI PIECES, GET A FREE OI BALM( a $40 value)! But hurry in, quantities are limited, offer expires 5/31/14




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Creating a Beautiful Blowout

Posted 6:12 PM by

Tips to create a beautiful blowout by Lindsey koza

If you have ever received a haircut here at GENEVA Hair Studio then you have experienced our signature blowout and styling lesson.  We know that duplicating a blowout at home can be challenging so here are a few great tips to help you out.

A great blowout, or any style for that matter, begins with the product and the tools.  Grab your round brush, blowdryer with concentrator attachment, and Benniefactor products and let's get started (pic 1).

1.  PREP

To achieve long lasting volume begin by applying a hold factor from root to ends as well as a root lifter through freshly washed damp hair.

We suggest Benniefactor's b More building spray & b Artistic creative foam from scalp to ends with b Bold texturizing spray at the roots, specifically the crown.

If a smooth, sleek blowout is your goal use a cocktail mixture of b Clever dressing creme and and b Smooth straigntening gel through the mid section and ends of your hair.


Before using your round brush make sure your hair is about 80% dry using a paddle brush.  This will allow you to have control and save time.

With the concentrator attached to your blowdryer and the heat set to high begin by brushing all your hair forward toward your face with a back and forth motion.  This motion helps to relax cowlicks & stubborn hairs along the hairline (pic 2).

Work all the way around head, brushing in different directions, continuing the back and forth motions, also focusing on getting your roots 100% dry.


Once your hair is about 80% dry section the hair into 3 - 4 workable horseshoe sections (pic 3).  Take sections no wider than the width of your round brush.

Section 1:  Top mohawk section, straddling the part line.

Section 2:  Starting at the temples and section around your head, remembering to take sections no wider than the width of your round brush.

Section 3:  Start at the mid ear and section around

Section 4:  The remaining hair at the nape of the neck (depending on the thickness of your hair, you may not need to have this as a separate section)

Begin with the last section (section 4) and smooth out the hair by directing  the airflow in the downward motion (pic 4).  Continue this same direction and method in section 3, giving the dryer and brush a few passes down the hair strand  to remove remaining moisture and add smoothness.      

In section 2 start at the ear and begin directing your brush away from the face (pic 5).  Working around that section, direct the hair parallel from the  head and focus the heat at your roots to create volume.

You are almost there!  The top section will determine the amount of volume you would like to create.  Starting at the crown or back of the section, use your duck bill clip to section a horizontal parting.  Begin directing your airflow at your root and pull the section either directly up or overdirect towards your face, depending on the amount of volume you would like.  Follow this same pattern continuing to take horizontal sections (pic 6).

If you have bangs, use the same technique and brush away from your face (pic 7).


 Finish the look woth a light to firm hold hairspray to lock in your beautiful blowout.  We suggest Benniefactor's b    Confident or b Proud hairspray.


Lindsey will present this how to during a live demonstration at our Style Event on May 2nd!







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How To: Create Soft Waves by Liz Hoch

Posted 1:35 AM by

how to: soft waves

The perfect soft wave is quick, easy, and always in style.

Begin by prepping the hair

  • When your hair is damp apply a texturizer with hold through the ends and at your roots for light volume
We suggest: (pic 1)
  • b Artistic Creative Foam from root to ends
  • b Bold Texturing Spray at the root for maximum lift or b More Building Spray for a light lift
Next, its time to dry (pic 2)
  • Blow-dry the hair to create volume by alternating the hair from side to side
  • Round brush the top section to create desired volume
  • Use the round brush to smooth the ends if needs 
Section the hair (pic 3)
  • Using clips, section the hair into 3 horseshoe sections
  • Part from the middle of the ears down- Section 1
  • Mid section beginning at temples and down- Section 2
  • The remaining amount at the top- Section 3
Heat your iron to around 75%.
  • To create an even softer curl, turn the heat on your iron down. You can easily achieve different curl sizes with one iron.
Let down Section 1:
  • If your length is short to medium, put a drastic bend under with the flat iron to avoid flips (pic 4). If your length is longer, curl through as you will in section 2 & 3
Section 2:
  • Using a medium iron (1 ¾ or 1 ¼) start in the front and grab sections no wider that your barrel (pic 5).
  • Beginning at your face, go in with your curling iron diagonally and curl away from the face (pic 6).
  • Work iron through starting at the root and slowly moving down the strand. The ends should only be in for a few seconds.
  • As soon as you drop the curl from the iron, lightly run your fingers through the hair. 
Section 3:
  • Continue the same as section 2, beginning by your face, working around the head (pic 7 & 8).
Tease it & work out the curl
  • Working through the hair helps to bring the curls together and give the style shape. Work through with your hands and a teasing brush as needed (pic 9).
Suggested product:
  • b More Building Powder- use this product by tapping it into the root area or by squeezing the bottle and puffing it throughout.
  • Finish the look with b Confident hair spray to lock in the shape (pic 1).


Liz will present this how to during a live demonstration at our Style Event on March 7, 2014 from 6:30 to 9:00pm.  Liz's soft wave presentation will take place at 8:15pm that evening.  The Style Event will feature two additional live demonstrations as well as botox and filler beauty treatments that can be scheduled by contacting Geneva Hair Studio with your RSVP.  

To learn more about this event and future events visit our homepage and join our mailing list or like us on Facebook.



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How To: Winged Eyeliner by Ashley Salazar

Posted 11:43 PM by


how to: winged eyeliner

Creating the perfect winged eyeliner is as easy as 1-2-3, here's how!  Whether you're creating a mysterious sultry look or simply wanting to add definition to the eye, this technique is sure to look fabulous on all eye shapes.

Begin by applying your favorite eyeshadow, we used Youngblood's: Halo for the lid & browbone, Gulided for the crease, and a combination of Concord & Topaz at the outer corner.

Once your shadow look is complete, grab your eyeliner brush and gel liner.  We used Cailyn gel liner in purple & blue with the built in brush.

Fully coat the brush, forming a point.  This will allow the liner to lay smoothly and consistent.  Apply to the top lash line, this can be done in one fluid sweep or by creating dashes then connecting them (pic 1). 

Now we are ready to create our wing.  Begin with the eye open, lay your brush at the outer corner of your lower lash line and sweep up to create your angle, almost like a check mark (pic 2). 

A higher angle will result in a more defined wing,  a lower angle will result in a thicker wing.  You may find it easier to draw the shape with an eyeliner pencil before using the gel liner.

Draw a line from the top of your angle to the center of the lid (pic 3).

Last but not least fill in the shape you've just created (pic 4).

For extra flare try doubling up on various colors.  We chose to melt the purple into the blue (pic 5).

Voila! You've just created a beautiful winged eyeliner look that's perfect for any occassion (pic 6).


Ashley will present this how to during a live demonstration at our Style Event on March 7, 2014 from 6:30 to 9:00pm.  Ashley's winged eyeliner presentation will take place at 6:45pm that evening.  The Style Event will feature two additional live demonstrations as well as botox and filler beauty treatments that can be scheduled by contacting Geneva Hair Studio with your RSVP.  To learn more about this event and future events visit our homepage and join our mailing list or like us on Facebook.

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Fishtail Braid How To by Amilee Smith

Posted 1:23 AM by

how to: the fishtail braid

Let our stylist Amilee Smith take you step by step in creating a  fishtail braid!

This braid is ideal for medium to long hair.  It is best to begin by prepping the hair with a holding product, we suggest Benniefactor's b Clever dressing creme and b Bold texturizing spray.  You may find it easier if the hair has a bit of texture, add some curls throughout using your flat iron or curling iron.


Now that the hair is prepped and ready to go, let's begin!

1.  Start at the top and visualize an imaginary line down the center back of the head.  You will be crisscrossing over the line throughout the braid.

2.  Bring a small section from the left side to the back, secure with your right hand. (pic 1)

3.  Bring a small section from the right side to the back and cross over the previous section.  Secure with your left hand.  (pic 2)

4.  Bring another section from the left side accross the middle and secure with right hand (remember to maintain consistent amounts of hair in each section that you pull back)  Repeat on the right side and continue crisscrossing as you work your way down the imaginary line until you have no hair remaining.  Tie with a clear elastic. 

5.  Lightly pull at the outer edges of the braid just to loosen them a little bit. (pic 3)

6.  Starting at the bottom of the braid, begin rolling under and continue rolling up, stretching the braid as you go to form a bun (pic 4)

7.  Pin under the bun, trying to crisscross bobby pins for a strong hold.  For long, thick hair use larger pins.  Adjust as needed and finish with a firm hold hairspray, we suggest b Proud hairspray.  (pinning in pic 5, finished look in pic 6)

Amilee will present this how to during a live demonstration at our Style Event on March 7, 2014 from 6:30 to 9:00pm.  Amilee's fishtail braid presentation will take place at 7:30pm that evening.  The Style Event will feature two additional live demonstrations as well as botox and filler beauty treatments that can be scheduled by contacting Geneva Hair Studio with your RSVP.  To learn more about this event and future events visit our homepage and join our mailing list or like us on Facebook.


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Grand Reopening

Posted 11:53 PM by

You're invited.......


Grand Reopening & Studio Session


Celebrate Geneva Hair Studio’s new home!  Geneva Hair Studio is pleased to announce that Bennie Pollard; salon owner, award winning hairdresser, and manufacturer of Benniefactor & Gage for Men, will be joining us on Monday, November 11th for a Studio Session and Reopening Celebration.  A studio session is a fun social event where you learn hair styling tips.  Our November 11th Studio Session will be hosted by famed hairdresser and hair care product developer Bennie Pollard. Coming from Louisville, Kentucky Mr. Pollard will present current trends on live models. The event is free, so get a group of friends or make a date night out of it. Taking place at Geneva Hair Studio in Irvington this is a chance to enjoy hair styling tips and beauty advice in a hip and historic neighborhood.


A second-generation hairdresser, Bennie Pollard has over 25 years of experience in the professional beauty industry. He is the owner of the award-winning salon Hair by Bennie and Friends which has been featured in Glamour Magazine, Modern Salon, Beauty Launch pad, etc. Mr. Pollard is a two-time NAHA winner (North American Hair Styling Awards) and a six-time nominee. He is also the founder and owner of two top notch hair care product lines, Benniefactor and Gage for Men as well as the Know How training facility in Louisville.


Join us on Monday, November 11th from 6:30p.m. – 8:30 p.m. Attendees can enjoy Mr. Pollard’s exclusive live presentation, complimentary mini consultations, light refreshments, and special retail discounts.  As always, enjoy a $20 Studio Reward for every valid referral, this means we want to see you and all your friends!


For more information, please email info@genevahairstudio.com

We look forward to seeing you at Geneva Hair Studio’s new location, 5541 East Washington Street in Irvington on November 11th!

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Fall Trend Event 2013

Posted 6:07 PM by

fall trend event

Are you ready to change up your look? Want to know what is going to be 'the look' this holiday season?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!



Cinnamon Lips

Reverse Ombre


Warm Eyes

Hilighted & Illuminated


Soft Peachy Glow

Bold Contour

tuesday, november 5th

Call now to reserve your appointment at our Fall Trend Event on Tuesday, November 5th from 6 - 9pm, appointments are complementary and space is limited

- Trend Makeup Lessons

- Davines Hand Treatments

- Our Biggest Discounts of the Year

- Free gift with valid purchases

- Have a valid referral schedule for the event and you BOTH recieve 50% off your next appointment

special guest : ashlee danielle

Professional  Makeup Artist and Senior National/ International Educator for Youngblood Mineral Cosmetics, Ashley Danielle will be at GENEVA Hair Studio for the event! 

Ashlee Danielle has a broad range of experience spanning from beauty makeup to airbrush and body painting.  Her passion and inspiration has always been in creating works of art.  Ashlee has worked in many different artistic mediums; painting, scultping, and beautifying the faces of men and women from all walks of life.  While working on some of America's top models to educating some of the most talented up and coming makeup artists worldwide, she truly finds her home in the fast paced world that is the beauty industry. 

Ashlee will be training the Geneva team all morning on the latest tricks and trends of the makeup world.  Since creating the perfect, flawless look for each client is always top priority,  she will be observing and providing insight where needed during the event. 

Given her years of experience using Youngblood Cosmetics Ashley Danielle has great information we can't wait to learn!

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2013 Irvington Halloween Festival

Posted 6:01 PM by

Irvington Halloween Festival 2013

It's that wonderful time of year again, HALLOWEEN! As most of our clients know the GENEVA Hair Studio staff loves many things, but at the top of our list is Irvington and  Halloween. 

We have compiled a list of the great events happening this year, we hope to see you around!


Special Menu

This year GENEVA will be offering a special menu for October 26th, we will be accepting walk ins but appointments are strongly recommended. 



Special Events

Saturday October 19th

3-D Pop-up Mask Workshop at the Irvington Branch Library

3:00 p.m. at the Irvington Branch Library. 3-D Pop-up Mask Workshop, for ages 7-12. Create three-dimensional masks with artist Anthony Radford.

Scholarship Pageant at Downey Avenue Christian Church

6:00 p.m. This event is an annual scholarship program that determines who should be crowned the Irvington Halloween Festival Queen. Contestants will be judged on an original costume, interview, evening wear, and an onstage question. The winner will receive a $1,000 scholarship to her college of choice

Bona Thompson Center Paranormal Results & Chili Supper

SPIRIT Paranormal Investigation Research & Intervention Team conducted an in-depth paranormal investigation of the building. Their fascinating results will be revealed for the first time at our Annual Halloween Festival Chili Supper. Proceeds benefit the Irvington Historical Society programs. Serving begins at 4:30pm – Program begins at 5:30pm $25.00 per person, Reservations Required

Punpkin Carving Contest at Ellenberger Park

12:00 p.m. - 4:00 p.m. Come out to Ellenberger Park (football field) for a free pumpkin carving contest! Pumpkins will be provided by Waterman’s Family farm. Food trucks & prizes for K-12 and adult categories! 

Sunday October 20th

Spooky Organ Concert at Our Lady of Lourdes Church

6:00 p.m. This is an annual event featuring an organ performance by Our Lady of Lourdes organist Larry Bonebright and a special performance by the Indianapolis Children’s Choir! The event will require one non-perishable food item for admission.

Monday October 21st

Haunted Puppet Show at the Irving Theatre

6:30 p.m. This is an annual event that provides a children’s puppet show by  Melchoir Marionettes and Peewinkle's Puppet Studio. The event will be free though donations would be appreciated.

Art & Silent Auction

7:00 p.m. Join us at the Inhabit Gallery for hors d’oeuvres (by The Legend Classic Café) and libation (cash bar) during a live and silent auction. The event will include the sale of the top three poster contest winners and donated items, as well as appetizers and a cash bar.  Tickets - $10

Tuesday October 22nd 

Costume Party at Black Acre

This is an annual costume party to be held at Black Acre Brewing with prizes furnished by local Irvington businesses. 21+ only. The event will begin at 7pm. Doors open at 4pm. Judging and prizes begin at 9:30pm.

Movie Night at the Irvington Branch Library

This is an annual event that provides a family friendly movie option. The event will also feature free hot dogs, popcorn, and drinks.

ParaNorman (PG) – A young boy with the ability to see ghosts must protect his town from zombies and the curse of a long-dead witch

The refreshments will be served beginning at 6:30. The movie will begin promptly at 7:00. Please arrive early as this is a first-come first-serve event.

Wednesday October 23rd

Monster Makeup Workshop for teens at the Irvington Branch Library

6:00 p.m. Learn to do your own Halloween monster and zombie makeup with a makeup artist from the Indiana Repertory Theatre. For ages 13-18. Register at 275-4450, option 4.

Pride of Indy Concert

In conjunction with the Irvington Halloween Festival, the Pride of Indy Concert Band will present their fall/halloween concert featuring the music from Pirates of the Caribbean, Phantom of the Opera, Giuseppe Verdi, Michael Jackson and more!

Wednesday, October 23rd at 7:30pm in the Irvington Community Middle School Gym. On Saturday, October 26th, performances will include the Pride of Indy Pep Band at 3:00pm and the Pride of Indy Marching Band will perform in the costume parade as well.

Movie Night at the Irving Theatre

8:00 p.m. Join as at the Irving for a screening of “Destiny” (1921) with live accompaniment (just like the old days)! Tickets - $5

Thursday October 24th

Spooky Stories at the Irving Theatre

7:00 p.m. This is an annual event featuring storytelling from Ken Oguss and the presentation of winning entries to the Irvington Halloween Festival Writing Contest. The event will be free but donations would be appreciated.

Friday October 25th

Zombie Bike Ride

7:15 p.m. This is an annual costumed bicycle ride through Irvington brought to you by Indy Cycle Specialist. The ride will begin at the Irvington Branch Library. Dufour’s will be providing a hot dog and brat buffet following the ride. 

Saturday October 26th

Plesant Run Run

The Irvington Halloween Festival Pleasant Run-Run is an annual five mile run through the beautiful winding tree-lined streets of historic Irvington. The course is fast and primarily flat.   

REGISTER HERE >> https://secure.getmeregistered.com/get_information.php?event_id=9305

New in 2013: The Inaugural Red Dress Run/Walk 

A 2-ish mile Fantastically Fun jaunt – All participants (male and female) decked out in red dresses – Why? Why not? – includes one water/root beer stop – complete with limbo pole – You’ll have the opportunity to show us your best Prancercise moves as you amble down Irvington’s beautiful tree-lined avenues flaunting a smile and your favorite red dress. You’ll be able to say “I was there” as part of Irvington history and this inaugural run as you join hundreds of others creating red streaks, pandemonium and lots of camera flashes! There will be a roving completely random prize committee that will be on hand to recognize talent, chutzpah, and accessories! We will also have prizes for Best Dressed Female and Worst Dressed Male.

Irvington Halloween Festival Street Fair

10:00 a.m. - 5:00 p.m. This is an annual event that provides entertainment, food, and vendors throughout Irvington. Visit the Beer Garden featuring selections from Black Acre, Sun King, Flat12 and Indiana City.

East Washington Street between Ritter (to the West) and Bolton (to the East).

Irvington Halloween Festival Costume Parade at 4:00pm! Costume judging will take place at a booth near the library a couple hours before the start of the parade.

Event Vendors - The event will feature over 150 vendors.


We have a lot planned for the October 26th Street Fair. Here is a tentative list of entertainment options:

Stage 1 10:00 a.m. Recorded music, 11:00 a.m. Delta Duo, blues. 12:00 p.m. South Six 5 – kids rock . 1:00 p.m. Blue Alchemy. 2:00 p.m. The Capones (Bill Shaefer) — Classic Rock. 3:00 p.m. Scecina High School Rock Band

Stage 2 (children’s stage) 10:30 a.m. Rhythm Fun with Bill Bailey. 11:30 a.m. Sing Along Favorites for the Whole Family with Silly and Sassy. 12:30 p.m. Stasia Demos. 1:30 p.m. RudiToonz. 2:30 p.m. Jump and Hop

Stage 3 (South Audubon) 12:00-1:30 p.m. Gordon Bonham Trio — Blues and folk. 1:30-3:00 p.m. The Dancin’ Nancys  – original folk-pop-rock


Other Exciting News:

Joanna Rohrback, Queen of Prancercise, will be this year’s special guest at the The Historic Irvington Halloween Festival on October 26th. She will be Prancercising during the Red Dress Fantastically Fun Jaunt that morning, as well as serve as the grand marshall of the costume parade. She will also be signing copies of her book, Prancercise: The Art of Physical and Spiritual Excellence, at Bookmamas on Oct 26 from 11:00-1:00.







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Summer Hair Care

Posted 5:18 PM by

protect & care for your summer hair

Picture it: summer in fabulous Indiana. It’s hot and the sun is shining down on all the little peeps frolicking at the pool or jogging along the Pennsy trail with their chocolate labs. Summer is here to stay and you’re soaking up all the rays you can. Life is good.


But when you get home after a long day of warm-weather antics, you look in the mirror and see your beautiful new summer ombre hair color looks washed out and dull. You scream at your reflection and then you pick up the phone and call Geneva Hair Studio (#2 on your speed dial I’m sure) and make an emergency appointment to revive your strands.


Don’t let this be you! I have for you, because I am sooo kind, a way to avoid this heartache.


Thanks to Davines’ Glorifying line (our super awesome Italian hair color/care line), which provides UV protection, fights free radicals and oxidation, and moisturizes, there is a solution to your summertime blues:


  • Add Glorifying Elixir ($20) to your next color service. It’s a super powered serum that when mixed in with your color, helps reduce color fading and is packed with antioxidants.

  • Upgrade your shampoo to the Glorifying Shimmering Shampoo ($5). Polyphenols protect from UV rays and wheat proteins add a protective  barrier to the hair.

  • Seal in color with Glorifying Color Locking post color mousse ($15).This is a great product for anyone (even us pale, sun phobic people) who wants to increase the longevity of their color.

  • Hydrate and block free radicals with the Glorifying Anti-Age Shimmering Pak ($15). Your sun dried tresses will thank you.

  • Glorifying Color Protective Leave-In ($5) will add moisture and protection. This lightweight conditioner blocks solar radiation and leaves hair silky and soft.

  • Add high shine and UV protection with Glorifying Shimmering Silkening Serum ($10). It only takes a couple drops to have sassy, glossy ‘do.


So when it comes to sun protection, we’ve got you covered! Don’t forget to do your part and wear a hat or scarf for added protection when outdoors and ALWAYS wear sunscreen to protect your biggest organ: your skin!


“But Holly!” you say, “After a day at the pool my hair feels like straw and I can’t even get a comb through it!” Well, my friend, have I got a product for you! Davines’ Naturaltech line has a whole family devoted to detoxifying your hair!


  • Detoxifying Mud ($30) is this amazing clay mask for your hair that actually sucks out all the impurities such as chlorine from your hair and leaves your hair manageable and healthy. Ge this treatment as often as needed after prolonged chlorine exposure.


All of these great products will keep you stress free and your hair summer ready are available in salon and can be customized for your specific needs.  


Just remember: protect your hair!




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Trending Now: Pastel Blondes

Posted 2:00 PM by



blonde moments

The major blonde trend this spring and summer is a fun, contemporary change. A pastel blonde movement has taken over salons all over the country. Pale, platinum,  purple and pink pastels are all the rage!

Davines recently added to their blonde color options with their Flamboyance collection. The fabulous blondes created are a welcome change to the blonde looks of the past. Instead of going for a warm golden look, stylists have begun creating pale and platinum blondes with a subtle shade added in, transforming the hair into a gorgeous pastel hue of your choosing.

The pastel blonde look can be complementary to many different facial features and complexions. A purple shade can bring out the blue or green in your eyes and pink can illuminate your cheeks and lips and add a warmth to brown eyes. A rosegold color could also be a feminine compromise on the pastel trend, giving the hair a light golden pink veil of color.

Not all pastel blondes need to have a color added in. Keeping your hair the light base color, whether it be more silver or platinum, can also be a completely beautiful look. A pastel blonde can give the illusion of clear skin and high cheekbones by highlighting your face's natural shadows, accenting the best parts of your face.

The look is not always easy to obtain, especially when you are starting from a darker hair color. It will probably take a couple of trips to the salon to reach the final product, allowing your stylist to keep your hair from becoming extremely damaged from the multiple processes. When you do reach your final destination though, your pastel hair will be a huge hit with everyone you encounter!



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Spring Trend Event

Posted 8:35 PM by

spring Trend Event

Are you ready for a new look? Want to know what is going to be all the rage come spring and summer?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!

monday, april 29th

Call now to reserve your appointment at our Spring Trend Event on Monday April 29th from 1 - 8pm, appointments are complementary and space is limited

- Trend Makeup Lessons

- Relaxing Chair Massages

- Davines Hand Treatments

- Our Biggest Discounts of the Year

- Prizes

- Have a valid referral schedule for the event and you BOTH recieve 50% off your next appointment

special guest : liliana pennington

Celebrity Makeup Artist and Global Educator for Youngblood Mineral Cosmetics, Liliana Pennington will be at GENEVA Hair Studio for the event! 

Liliana will be training the Geneva team all morning on the latest tricks and trends of the makeup world.  Since creating the perfect, flawless look for each client is always top priority,  Liliana will be observing and providing insight where needed during the event. 

Given her  years of experience using Youngblood Cosmetics Liliana has great information we can't wait to learn!


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To Die For: Bdellium Green Bambu Brushes

Posted 2:41 PM by

go green this spring

Any time I can easily help the environment, I will try. I'm not one to preach about the ozone layer or pollution or the rainforest, but if I can help out in a little way (such as cutting the plastic around pop containers to save the dolphins) I will do it.

Along that note, did you know that bamboo is one of the most sustainable resources and environmentally sound plants on Earth? Due to its rapid regrowth cycle, it can be harvested with virtually no impact on the environment. Those sneaky pandas...they've been helping the environment this entire time.

Bdellium Tools also began helping the environment with the release of their Green Bambu series brush line. The series is comprised of professional eco-friendly makeup brushes with all sustainable bamboo handles and all vegan soft synthetic bristles with an anodized aluminum ferrule. All of the soft synthetic filaments used in the Green Bambu series are not treated with an antibacterial agent. The advantages of synthetic bristles include less or no hair shedding compared to natural bristles, it's easier to clean and provides a light application. The synthetic bristles are hypoallergenic and 100% cruelty free.

I love Bdellium makeup brushes in general, but the Green Bambu line I am especially fond of because of all of the great features it includes. Having the ability to help the environment every time I apply my makeup is a great perk, right?


Bdellium tools also offers a Studio line.  Each brush in the Studio line is treated with an anti-bacterial agent. This anti-bacterial agent helps guard against bacteria (specifically E.coli or S.aureus), fungus and mold.  The studio line also features anodized aluminum ferrules with yellow lacquered handles (shiny & pretty!), and once again, 100% cruelty free.

April's Studio Reward is 20% off any bdellium tools! So stop in and upgrade your tools,  the Studio line is always in stock at GENEVA and the Green Bambu line is available by special order. 


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Trend Report: Spring and Summer 2013

Posted 4:05 PM by

Are you ready for a new look? Want to know what is going to be all the rage come spring and summer?

Well here you go, from the runways in Milan, New York, Paris and London to the streets of Indianapolis -- all of the best new hair and makeup trends are here for you!

Trend Event

Call now to reserve your appointment at our Spring Trend Event on Monday April 29th from 1 - 8pm, appointments are complementary and space is limited

- Trend Makeup Lessons- Relaxing Chair Massages -Special Discounts -Prizes

-Special Guest Liliana Pennington, a Global Educator & Makeup Artist for Youngblood Cosmetics

- Have a new friend schedule for the event and you BOTH recieve 50% off your next appointment

hair trends

After four weeks of fashion shows in four different cities, hair trends re-emerged from past decades. Fashion is recyclable, thus our love of classic vintage items; so when hair and makeup trends are seen again we embrace them with ferocity.

The trends that are repeating themselves this year are beautiful. flattering, and will live on for ages. Some are simple, some more complex, but all are applicable to any person.


(Diane von Furstenberg)

rock and roll waves

The "grunge" look of the nineties was a major presence on the runways of huge fashion houses, such as Versace, Diane von Furstenberg, and Roberto Cavalli. Center parts with tousled waves were showcased on many catwalks. To achieve an even more "rock n' roll" look, some designers such as Philip Lim, applied an almost matte finish.

This style seems simple enough to perform, but there are a few steps that go into the look to perfect it. According to Harper's Bazaar, "at Versace, hair pro Guido applied volumizing foam to damp hair and rough-dried with his fingers, scrunching up the ends before twisting strands into a bun and misting with aerosol hair powder for texture. After hair had set, he released the bun and sprayed with more powder for a "cool-girl" look that was sexy and "uncomplicated."

If you would like to accomplish this look with salon-worthy effect, we recommend using the Shuga Directional Volumizing Mousse at the start, as Guido did, and then finishing with the Benniefactor B More Building Powder or Benniefactor B Confident Styling Spray for the texture and extra volume. This would be an excellent style to have your favorite GENEVA stylist try out at our spring Trend Event.

(Bottega Veneta)

(Vera Wang)

undone updos

The "throw together and go" look is a style every woman would love to perfect to save time in their day. Thankfully, this look was a big hit on many runways this season.

At shows such as Donna Karan, Vera Wang, and Chloe, models were featured with hair that seemed to be thrown together in seconds -- left intentionally loose for a casually cool look. A mix between chignons and ponytails, these looped loose looks were a great alternative to traditional updos.

At Chloe, models were featured with a side parted loose low ponytail which was looped back throw the holder to create a low slung bun. At Vera Wang, models appeared to have tousled textured hair which was pinned up and around to create a large loose updo.

All of the undone updo looks can be created with a few simple steps and some essential products. The ideal light hairspray or texturizing spray can perfect these looks and hold throughout the long day. And if a few strands do fall, it only becomes more stylish.

(Ralph Lauren)


knotted at the nape

Looks gathered at the nape of the neck were huge this season, but none more so than the knotted bun. Showcased at Ralph Lauren, Marni, Chanel, Gucci, and more, the low knot was a common sight on the catwalks.

Some were finished cleanly, making a very chic and put-together style. The Ralph Lauren hair pro went with his look because "this look goes along with what I typically think we create in New York in that it's very American and wearable..."

At Marni and Paul Smith, the knotted chignons were styled loosely, sometimes with pieces still hanging free. Seen as a blend between the two trends of undone updos and knotted at the nape, the style is simple and flattering.

To master your own knotted bun is slightly more difficult than the undone updos because you are potentially working with more pieces and products. Where the undone updos were the "throw together and go" style, the knotted at the nape chignons are sleeker and more polished.

Some of the products recommended to achieve your own knot would be an excellent shine mist, such as the Shuga Dressy Mist, or the B Excellent Oil Treatment to give your hair the smoothness necessary before it is pulled up and twisted around.

(Louis Vuitton)


sixties retro

Sixties retro volume and beehives were seen in collections in all four fashion capitals. Influencing both the clothes and the beauty looks, a vintage vibe was observed on many different catwalks. Marc Jacobs went with a sixties look in both his personal collection and at Louis Vuitton. Moschino also adopted a half beehive type style and Chloe displayed deep side partings and teasing at the crown.

Whether you are going for a fully pinned up beehive, a half updo, or something else, the most important part of this look is VOLUME. Teasing is key to the outcome.

To achieve the perfect look without damaging your hair with extreme back-combing, the proper products must be applied. You would be amazed at the amount of volume you can get from merely applying B More Building Powder and working into the crown of your head, no teasing required. A strong hold hairspray such as B Proud is also a good choice. And finally, applying Shuga Directional Volumizing Mousse before drying your hair should help immensely.


makeup trends

The makeup trends we loved from the shows this year are beautiful, applicable to all, and fairly simple additions to your ordinary makeup routine.

In all four fashion capitals, the eyes were the focus of many shows. We observed a grungy lower liner, a pop of color on the lower lash line, and large fluttery lashes. We also saw minimalism maximized and shades of brown blended for a natural look.

(Diane von Furstenberg)

(Stella McCartney)

lower lash focus

The nineties were a major inspiration on this season's runways. From the fashion to the beauty, many designers displayed multiple nineties trends. To go along with the grungy rock and roll waves, Diane von Furstenberg, Versace, and others created a grungy, smudged lower lash line to match. On the flip side, at Stella McCartney a bright lower liner was applied to bring the focus there and make the eyes pop.

A more modern take on the grunge look, the lower lash focus is a swift change from past eyeliner trends such as the cat eye. Smudged correctly, the trend will look sophisticated and easy; smudged incorrectly and it could look disastrous. It should not be paired with a smoky lid or smudged liner on the top lash line because the outcome could very likely turn into raccoon eyes.

If you chose to go with a bright color on the lower lash line like Stella McCartney displayed, the color you choose is key. Depending on the color of your eyes, the color on your lower lash line will bring out certain shades that you might desire. It also is a very clean and polished look. The liner is not meant to be smudged, just cleanly applied to the lower lash line to add a pop of color.

(Roberto Cavalli)


shades of brown

Different shades of brown were shown on all parts of the face at many shows this season. Brown was used to contour the eyes and face at shows such as Roberto Cavalli, Alexander Wang, and Diane von Furstenberg. Caramel tones were shadowed eyes at House of Holland and Sass & Bide. Bronzes were on display at Gucci and Versace.

At shows such as Diane von Furstenberg, the browns were used to create the grunge look that was also part of the lower lash line trend. At Gucci, the bronze eyes were offset with long fluttery lashes.

Browns are popular colors on most people and can translate well into clean spring or warm summer looks. A bronze highlight on the cheeks can prequel and lead into the color acquired from the summer sun. Youngblood offers a couple of eyeshadow quads that are appropriate for this trend, such as Shanghai Nights and Timeless. They also carry wonderful mineral radiance options that can give your cheeks a bronze highlight.



fluttery lashes

Long, beautiful eyelashes. Always in season, always gorgeous, always a big hit. This season, long lashes were a focus on many models faces, including at Gucci, Armani, Jean Paul Gaultier, and Moschino. To deviate from the grungier nineties focus at some shows, beautifully displayed eyes with long lashes were seen at some of the most major fashion houses.

Even though the lashes on the runway were openly faux, long luscious lashes can be achieved without any false ones added on. With the right mascara, your lashes can remain healthy longer than when a cheap alternative is applied. When your liner on top is applied correctly, the lashes can appear longer and thicker.

And, of course, there are lash growing serums that will make your lashes longer and fuller within a few weeks. Some serums have countereffects that can detract from there value; however we sell a serum called Revitalash that is Opthamologist reviewed, Dermatologist reviewed, non-irritating, hypoallergenic, and clinically tested. And it works! The girls of GENEVA that used it were extremely pleased with the results.


(Ralph Lauren)

enhanced minimalism

A fresh, clean look was the backdrop at mulitple shows this season. Glowing, flawless skin was shown at Ralph Lauren, Valentino, Balmain, and others. The look wasn't about the lack of makeup used, it was about the right products used to create a natural glowing look.

At Dolce & Gabbana, makeup artist Pat McGrath created a "Sicilian Summer" look with liquid foundation, concealer, and three different shades of blush. At Balmain, skin was "prepped to perfection, whilst a little clever contouring, a subtle curl of the lashes or a flush of pink on the cheeks gave the look an added dimension".

Good skincare is always recommended to create any sort of clean makeup look. A light reflecting primer worn underneath makeup and a highlighter dabbed on the high points of your face are also key tools to create this look. Youngblood offers a mineral primer that would work as the priming substance used before the makeup is applied, and the highlighting pencil and lunar dust can be used to highlight the different high points of the face.


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Braids: The Perfect Hair Accessory

Posted 2:00 PM by

braided daze

Braids are every where these days! They have evolved from the simple three-strand and French braid into wild new styles. There is the fishtail braid, the waterfall braid, the basket braid, the halo braid, and so many more!

Including a braid in your style could be the perfect extra touch and accessory for a care-free but stylish look. Nearly always seen as a bohemian touch in a hairstyle, braids are fun, flirty, and mix in a little something extra to an otherwise tame hairstyle.

Many celebrities have put their own spin on a braid. Lauren Conrad popularized the braid in front trend, then expanded on it to make the inside-out braid. Scarlett Johansson resurrected the milkmaid braid at the premiere for "The Avengers" to resounding acclaim. Blake Lively is often seen with a braid thrown into an updo (as seen above), but she is also a big fan of the fishtail and french braid styles, often wearing them on the red carpet. When out running errands on a normal day, Nicole Richie and Jessica Alba can often be seen with a waterfall braid or braid-wrapped bun.

Braids are easy to do once you get the hang of it. At first, a fishtail braid or waterfall braid might be slightly more difficult than the simple three-strand norm, but once the steps have been nailed down and implemented the braids are a good go-to fun style for a busy day or a night out. 

You don't necessarily need long hair to have a braid. If you have a shorter hair style, the front twist braid is defintely an option for you. You can also try a waterfall braid or a french braid along the side and simply pin them up under a slice of hair for a fun and trendy style.




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Continuing Education: Color Code I, Airbrush PRO Workshop, & America's Beauty Show

Posted 2:56 PM by


color code 1

Liz, Cara, & Allie attended a Davines color class at The Space this month, known as Color Code I, the class went over the basic knowledge that every stylist should have about the entire Davines color line.

The stylists who attended the class were able to participate in a hands-on training session with the Davines color line. They split off into groups and were able to experiment with formulating and applying color on live models.

Allie particularly enjoyed the opportunity to formulate and apply what she had observed in the class on a live model and see her own end results.

“I learned more details about contributing colors and the natural contributing color that is in the hair. Knowing that opened my eyes to what Davines colors come from and what their base colors begin at.” - Liz



airbrush PRO makeup workshop

Liz, Holly, and Amilee were in attendance for the GENEVA Airbrush PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on airbrush makeup artistry techniques used to create the perfect look for any special occasion.

The workshop covered full application of foundation, contouring, blush application and more, leaving any client with a Hi-Def finish.

“Great! The hands on portion was really helpful – the dots and dashes on paper were a great warm-up for applying them on real people. Thanks Ashley!”

"The class was very helpful in learning new airbrush techniques. The trigger control tips were great in learning how to support and control the air brush gun.”


america's beauty show: chicago

The entire GENEVA team headed to the Windy City to attend America's Beauty Show. 

The annual trade show included multiple vendor booths, live haircutting & coloring demonstrations, as well as hands on classes over various techniques.

Holly's favorite look from the show was a light lavender cut with straight across bangs.  Her favorite moment of the show was sighting Tabatha Coffey and trying to say hello.  Holly also claims that she yelled "I'm taking over!"

Liz says “Attending the show was definitely inspiring. It is a very cool environment to learn, take classes, purchase awesome goodies, and get inspired! Standing back and observing all of the product lines and hair guru’s take stage was pretty awesome.”








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Makeover a Mom

Posted 7:06 PM by

Do you know an Awesome Mom?

The GENEVA team will be choosing two deserving, amazing Moms to recieve a FREE makeover. We would love to hear your  beautiful, heartfelt reasons that a Mom you know should win!

Enter by submitting the story of a Mom you know and why she deserves a makeover by midnight on 4/1/13.  Submit entries via facebook or email info@genevahairstudio.com

The winning Mom's makeover will include haircolor, a haircut & syling, and a full makeup application.  Candidates must be open and willing to changes based on our professional recommendations. Winners must be available April 16th 2013 from 10am until 2pm.  Winners will be notified by April 10th 2013.



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Let's Talk Oscars

Posted 5:24 PM by

2013 Oscars

This year the GENEVA team decided to mix it up with the Oscars and live tweet the Red Carpet and Ceremony with Jaime and Vanessa both tweeting from @GenevaHair.  Overall we had a blast!  There were so many great, glam, looks.  As always, some looks were not so great, or glam.  Here's the highlights:



The Good


we saw alot of great looks on the Red Carpet this year but the looks that really stuck with us were:


Vintage Waves:

we tweeted: "Reese Witherspoon's vintage style waves are a win!"

we also cannot get over Jessica Chastain and her amazing color!

Jessica was Jaime's pick for best dressed


Crop Cuts:

is killing it with that short cut and long bang!"

we loved the hathaway-bang!

"Charlize Theron can do no wrong, her haircut is gorgeous!"



naomiwatts looking gorgeous in Armani. Love that dress! "

Naomi was Vanessa's best dressed pick

Stacey Kiebler, you nailed it!



The Not - So - Good



Salma Hayek:

" not a fan! Eye too heavy and dark to go along with the heavy, dark dress. Prefer to see golden and bronze tones on her eyes"

Salma was Jaime's pick for worst dressed



Jen Aniston:

"Looks like Jennifer Aniston forgot to style her hair for the " tweeted Jaime

"Jennifer Aniston - do something with your hair! It's the not brunch!"

our bottom line: Jen was too boring with her hair



Kristen Stewart:

"Kristen Stewart - you need a bold dress or a bold makeup look! who let you out without concealing that bruise on your arm! "

Kristen was Vanessa's pick for worst dressed, she played it too safe and her dress was ill fitting

we also retweeted

"Is Kristen Stewart fundamentally against brushes?"








Get The Look!


Recreate some of the Best Red Carpet looks! Youngblood Cosmetics has released step by step instructions, complete with product information.   GENEVA offers makeup lessons anytime also, the Studio Reward this month is 25% off any Youngblood Eyeshadow!





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Continuing Education: Gage for Men Haircutting and Basic PRO Makeup Workshop

Posted 3:45 PM by




gage for men haircutting

The GENEVA team hosted  an in studio training instructed by Brittany Griffith, a Benniefactor and Gage for Men Educator. Brittany presented innovative approaches to men's hair design.

The GENEVA team was inspired,  Holly learned about detailing the hairline in a more efficient way giving her more confidence.  Amilee was excited to dive back into shear over comb cutting.


basic pro makeup workshop

Liz, Allie, and Cara were in attendance for the GENEVA Basic PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on basic makeup artistry techniques used to create an everyday glowing look.

These techniques demonstrated color theory, basic application, and  proper brush use. These techniques are applicable to any client's desired finish.

After the workshop Liz was "really excited to use new techniques for innovative brows and proper application of shadows according to eyeshape."

Interested in becoming a PRO? check out our Spring 2013 schedule: http://www.genevahairstudio.com/pro-classes


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GENEVA Hair Studio Bridal Collection

Posted 7:24 PM by

Arriving at GENEVA Hair Studio on a cold January Sunday morning, Jaime Zentz, Amilee Smith, Ashley Renee Salazar, Liz Hoch, and Holly Beasley began preparing for the day.

Over the day, two models were created into two different versions of brides: classical and whimsical.

Jaime elaborated that she feels "as though within both bridal looks there are features present for every bride.  Our team focused on hair and makeup designs with elements that will speak to all of the brides we work with at GENEVA Hair Studio.  This 2013 Bridal Collection is fun and creative with sophistication."

Dresses and headpieces from ReTulled, the bridal and evening wear consignment boutique, were donated. George Thomas donated handcrafted bouquets, specifically designed to go along with the themes described. Christa DeJesus Photography was called in as the photographer to shoot the models throughout the day.

"I am so pleased with not only the collaboration of my team creatively but the participation from ReTulled, George Thomas and Christa DeJesus Photography.  This truly was a team effort," stated Master Designer and Owner Jaime Zentz.

The whimsical bride was described as an almost modern-day Victorian. Inspiration came from the pale, natural colors of wildflowers, vintage dresses and jewelry, and floaty bohemian styles.

A new take on braids and twists were incorporated into the whimisical updo to create a unique and flattering texture. With a full head of beautiful curls, the updo was swept to one side and then cascaded down in an intricate mixture of braids and twists to highlight the model's high cheekbones and create a fairy-tale effect.

B Tenacious was worked through Taylor's hair to give it hold and moldability when creating the braided, textured look. When the stylists were finished pinning the hair into place, B Proud Holding Spray was applied to keep the curls and designs in their preferred place.

" We all had our hands in Taylor's whimsical hairstyle. Three of us were working on knotting, and twisting, and pinning until we achieved our desired look," explained Amilee.

The pink shades taken from the wildflowers were the inspiration for the makeup look. The focal point inspired look focused in on the eyes, highlighting the cheeks with Youngblood Lunar Dust in Twilight to make the face appear illuminated. The lips were lined with Youngblood Lip Liner in Pout and covered in Youngblood Lipgloss in Rhapsody to shade out and highlight the lip without drawing attention from the bright, rosy eyes.

When Liz was asked about the decision to create a look based on the pinks drawn from wildflowers, she said that "the intense pink shadows we chose for the whimsical eye really created a great pop of color to enhance the whimsical tone".

The second look was for the classic bride. Inspired by 1920's finger waves, the final look was soft and feminine - a contemporary approach to an eternally popular idea.

The wavy classic look was face-framing and flattering. The hairstyle was voluminous and beautiful, a look that is very popular during this year's award season. With a heavy part to one side, the curls were brushed out to create a delicately textured look, reminiscent of Veronica Lake.

To create the look, B More Building Spray was sprayed at the roots as a primer and body builder. B Bold Texturizing Spray and B Clever Dressing Creme were applied at the roots after the hair was clean and dry to add volume. When the hair was being curled, B Confident Styling Spray was used before and after to set the curls. As a final touch, B More Building Powder was sprinkled at the roots and worked in through the ends for maximum volume, hold and grip. B Excellent Shine Mist completed the look and added shine.

Holly said that "to create Alyssa's classic hairstyle, I used a one inch clampless curling iron to give her soft waves. I then hand formed the S-Wave pattern in the hair to add sleekness to the top".

The makeup look applied to the classic bride incorporated a defined eye with graphic liner, soft cheeks, and a bold lip. Liz created a neutral smoky eye by using the Youngblood Eyeshadow Quad in Timeless and Shanghai Nights. The more retro-inspired look included a fresh take on the classic red lip, applied by Ashley.

"To create Alyssa's classic red lip, I first lined them with Youngblood Lip Liner in Mocha. I then filled them in with Youngblood Lipstick in Vixen to define and add intense pigment," explained Ashley.


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How To: Long, Luscious Lashes

Posted 4:43 PM by

How To Cleanse Away Mascara Safely

I prefer a tubing mascara because the mascara "tubes" can be loosened with pure, simple water and wiped away.

My preferred tubing mascara is Blinc Mascara, which is sold at GENEVA Hair Studio.

If you prefer to use traditional mascaras, the best thing for your lashes is to use an eye makeup remover instead of any facial cleansers or soaps.

Facial cleansers and soap have tha ability to dry out your lashes, causing breakage and shedding.

One type of eye makeup remover to avoid is an oil-based remover because the oil can interfere in the absorption of an eyelash conditioner.


Blinc Tubing Mascara is sold at GENEVA for $24.00

How To Apply an Eyelash Conditioner

Once I have properly cleansed away my old mascara, I apply Revitalash Eyelash Conditioner.

The Revitalash Conditioner applicator looks like a liquid liner brush. To apply the conditioner I simply run the brush along my upper lash line, as close to the base of the lashes as possible from the outer corner in.

Sometimes I will also run it along my lower lash line; however, the conditioner works so well that I do not apply it on the lower lash line nearly as often as the upper.

Within two to three weeks of proper daily application, you will notice a difference in lash length. Personally, my lashes doubled in length resulting in a naturally curled shape once the full length came in. Not only do I have much longer lashes, I also no longer need to use an eyelash curler. Bonus!

Revitalash Eyelash Conditioner is sold at GENEVA

3 months for $94.00, 6 months for $150.00

How To Apply Mascara for Long, Luscious Lashes

I have a daily mascara application routine I perform to create full, defined lashes. I have the length from my eyelash conditioner but I create bulk and definition with my mascara regime.

I begin by applying Revitalash Primer. I immediately follow that with Revitalash Mascara in black and quickly top it with Blinc mascara in black. Each coat needs to be applied swiftly before the coats begin to dry. Every layer builds bulk and the final top coat of Blinc tubing mascara seals all coats with a defined, water-resistant tube.

Revitalash Volumizing Primer and Mascaras are sold at GENEVA for $23.00 each


The entire process is quick and extremely gratifying.

Talk about killer lashes!


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To Die For: Davines Purifying Shampoo

Posted 3:12 PM by

New Years resolution: healthy, purifyed hair

Have you ever been in major preparation zone getting ready for an event or a date or a night out with friends, only to look in the mirror when finished and be horrified by the white flakes that have mysteriously appeared on your shoulders and hair? Dandruff is embarrassing for everyone and is a common malady during the winter season (affecting myself and many of the girls at the salon included). For awhile, it seemed that no matter how many conditioning treatments I applied, dandruff was a problem that was just not going away.... but then I discovered the Natural Tech Purifying Shampoo.

Different products are recommended for different seasons and hair types because of the activities and weather that the season holds. The Natural Tech series from Davines is a product and treatment system designed specifically to solve the most common problems of scalp and hair.

The Purifying Shampoo from the Natural Tech Line is a part of a family of antiseptic, calming, preventitive and curative products for both dry and greasy dandruff. All of the formulas in this family contain phytoceuticals extracted from dandelions, rich in polyphenols and sugars, and with very strong antioxidant and anti-inflammatory powers. The shampoo specifically contains selenium disulphide, which has an anti-bacterial action.

Natural Tech Products are said to be the perfect synergy between technology and nature. The Purifying family contain supplements and nourishing substances to fight a dandruff and dry scalp problem. The shampoo contains essential fatty acids which are necessary for the health of both the skin and scalp, iodine to improve capillary growth and scalp condition, minerals such as selenium to combat excessive dryness of the scalp, vitamin B and vitamin E to improve skin circulation and for the health of both the skin and hair.

It is recommended to wash your hair often, using non-oily products and massaging the scalp before shampooing. It is not necessary to use the Purifying Shampoo every time you wash your hair; instead, for maximum results, you should alternate between the Purifying Shampoo and a neutral cleansing product.


One lucky entrant this month will win a complimentary full Davines Purifying Natural Tech Treatment. This treatment will include a detoxifying superactive treatment, a purifying shampoo wash, purifying gel application, and nourishing vegetarian miracle conditioning treatment.

To win this prize, answer this question from the January newsletter:

When is the Davines World Hair Tour in Paris?



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Chop it off: Crop Cut Comeback

Posted 3:57 PM by


There are many hairstyles that look great on women. Some of the most iconic cuts continue to live on for decades after. The pixie cut will always be associated with Twiggy, the "Rachel" will forever remind us of Jennifer Aniston, long straight locks will conjure images of Cher, and lovely voluminous blondes will immediately be thought of as Brigitte Bardot.

This fall and winter we watched a trend reemerge with the feminine crop cut. Michelle Williams has had hers for awhile and attributes it to the fact that the late Heath Ledger loved her hair short. And then Anne Hathaway chopped off her long flowing brown locks for her role as Fantine in "Les Miserables", Chyler Leigh cut her hair after leaving "Grey's Anatomy", Miley Cyrus buzzed her hair into a feminine mohawk, and more have since followed.

The crop cut has long been popular for a variety of reasons. It is easy to take care of, easy to style, and obviously cuts down on time spent getting ready. It is a "get up and go" style making it popular among the busy women of our generation. It also is a cut wth so many different options. You can make it choppy and layered, short and smooth, fringed with long layers, short with highlighting layers, etc.

Crop cuts create a look that highlights your cheek bones and jaw line, pulling people's attention to your eyes, cheeks and other strong features. It is a style that can work with nearly any face shape because there are so many options to choose from. If you are contemplating going short, print out some pictures of styles you like and bring them into your GENEVA stylist. They will be able to give you an honest and knowledgeable opinion as to what would fit your face shape and style best.                     


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Welcome our newest GENEVA team member, Liz Hoch!

Posted 11:51 PM by

welcome to GENEVA LIZ!

We have recently acquired a wonderful new addition to the best hair salon team in Indianapolis, Liz Hoch! We are very excited to have Liz working with us, she brings a great new element to the GENEVA team.

Liz received her training at the Aveda Fredric's Institute and advanced makeup training with Aveda in Chicago at the Asha Salon and Spa. She has created hair and makeup looks for Indianapolis Avant Garde Bridal Show, local commercial productions, on-site photo shoots, model castings, and more. Previously, Liz worked as a graphic designer for Indianapolis Monthly Magazine and at the Indianapolis Museum of Art.

To welcome Liz to the salon, all first time visitors to her will receive 20% off of their visit! Help us welcome our newest member and book an appointment with Liz today!



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To Die For: Youngblood Lipstick in "Vixen"

Posted 3:25 PM by


release your inner vixen

This fall and winter, one of the biggest makeup trends on the runway was bold, scarlet red lips. Red lips are popular for a multitude of reasons. The color draws attention and makes your mouth the focal point of your face. According to Oprah, a red color with a blue undertone will brighten your smile and make your teeth appear whiter. Red lipstick also has the ability to look fabulous on women of all ages and complexions.

Red lipstick has long been a popular shade throughout the decades. The look is reminiscent of Marilyn Monroe and Elizabeth Taylor, and has been adopted in modern times by Dita Von Teese and Gwen Stefani. It also has had a revitalization via shows such as "Mad Men".

Youngblood Cosmetics offers a few variations of red lipstick, but my personal favorite is "Vixen". It is a bold red color, a shade that can be worn throughout the year. Youngblood Cosmetics was developed by a medical aesthetician who was unhappy with the makeup products that were available for her patients with traumatized skin. All of her products offered are easy to use, long-lasting, and stand up to heat, humidity, and perspiration.



Five entrants in this month's trivia contest will win a spotlight makeup demo during the month of January! Extra bonus: Every person who enters to win will receive 50 Studio Points! Don't forget that when you reach 1000 Studio Points you receive $20 off your next purchase at GENEVA!

Benniefactor has recently released a new shampoo and conditioner, which GENEVA is now proudly carrying! What is the new product called?



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Continuing Education: Color Code I, Color Code II, Pampering Protocol and more!

Posted 8:30 PM by

color code I

Megan attended a Davines color class at The Space at the beginning of October. Known as Color Code I, the class went over the basic knowledge that every stylist should have about the entire Davines color line.

The stylists who attended the class were able to participate in a hands-on training session with the Davines color line. They split off into groups and were able to experiment with formulating and applying color on live models.

Megan particularly enjoyed the opportunity to apply what she had observed in the class on a live model and see her own end results.


color code ii

Amilee, Ashley, and Holly attended the Color Code II class presented by Davines at The Space in mid-October. It was a three-day intensive course led by Martha Peterson, a Davines educator from California.

Martha demonstrated a technical way to create a multi-tonal look by combining a variety of different shades and color schemes. The look created would work on blondes, brunettes, redheads, and more. It was designed to look natural while displaying a great amount of dimension throughout.

The girls also went over different ways of de-colorizing and blonding the hair, which allows more freedom with the options of colors available.

The stylists attending the class were asked to creat e their own collections consisting of two separate colors and cuts. Throughout this exercise, the girls were able to collaborate with stylists from other salons.


geneva hair studio pampering protocol

GENEVA introduced its new pampering protocol this week on November 27th! A couple of weeks ago, the girls at GENEVA had an entire day training session on the protocol. It involved how to properly massage a client's hand making sure to hit all of the pleasurable pressure points, which essential oils should be used to create the greatest effect for the client, and product knowledge.

All of the stylists had to do ten training sessions on each of the protocols to complete their training on the two processes. To learn more about the hot towel therapy and Davines Authentic Hand Treatment, check out our "Newly Released" blog about the new services!


benniefactor argan oil shampoo and conditioner

Benniefactor has come out with a new shampoo which incorporates their B Excellent argan oil serum. If you are as big of a fan of the B Excellent oil as we are, you will love this new product! The GENEVA team recently went through a training to learn all about this new product.

The B Excellent shampoo is for dry, damaged, or coarse hair by repairing the hair from within. It is infudes with Vitamin E, jojoba, and argan oil. It is perfect for the person who straightens or applies a hot tool to their hair daily because it protects the hair. It is great for redheads because it locks in the color and prevents fadage. It controls naturally curly hair, just like the B Excellent oil.

This product is a great choice for nearly every hair type, and will protect your hair from the harsh winter elements. The shampoo and conditioner will be offered at GENEVA in the beginning of December.




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Hot or Not: Kate's New Layers

Posted 4:30 PM by


hot or not?

- from The Herald Sun, November 28, 2012

"With a personal style that had become one of the most coveted - and copied - in the world, you can hardly blame her for fancying a bit of a change.

Catherine, Duchess of Cambridge, turned heads with a new haircut  today - revealing a heavy parted fringe and more layers through her glossy mane.

The style, which also appeared darker than normal, was reminiscent of the haircut she favoured six years ago, at the height of speculation about her relationship with Prince William."


I love it!  I think it is HOT for sure. Her new layers offer more interest and movement. It makes her hair look more voluminous and adds a bit of sex appeal. Kate has become such a fashion icon. I think it is high time her hair style fits her fashion icon status. She is beautiful!


What do you think? Can you see the difference? Do you love her and her style as much as I do?

And most importantly....



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newly released: GENEVA pampering protocol

Posted 5:15 AM by

We are always improving in an effort to make your experience with us a pleasurable one. Beginning November 27th, we will be offering two new pampering treatments that we believe will enhance your time spent with us. You can look forward to our new hot towel therapy and Davines Authentic Hand Treatments.

Every time you come in to see us for a haircut or any service that involves a shampoo, we will be offering a hot towel therapy during the shampoo and head massage. To make your shampoo experience an even more relaxing and satisfying one, your technician will place a warm scented towel on the neck of the shampoo bowl to soothe your muscles. The towels will be scented with pure essential oils in a variety of scents: tea tree, eucalyptus, lemon, and lavender. Tea tree oil is recommended for its inherent antiseptic qualities. Eucalyptus oil is revitalizing, invigorating, and clarifying. Lemon oil is calming and detoxifying. Lavender oil is used to help you relax. fight stress, and promote sleep . When the shampoo is finished you are offered a warm scented towel for the face, which will be pressed gently over your sinus area and then over your forehead and temple.One of the Youngblood Mineral Mists will be lightly sprayed as a finishing touch.

If you are having a chemical service done, such as a color or perm, you will receive a Davines Authentic Hand Treatment during the processing time. This exquisitely relaxing treatment will begin with a hot scented towel being wrapped around your hands to warm them. The towel will then be removed by your technician and used to wipe your hands clean. Next your hands will be painted with Davines Authentic Moisturizing Balm and inserted into treatment gloves, ensuring that you will leave with your hands feeling hydrated and soft. After the moisturizing mask has processed, the gloves will be removed and your technician will apply a drop of Davines Authentic Nourishing Oil and perform a hand massage, focusing on the pressure points located throughout your hand. Your hands will then be wrapped and wiped clean with another heated towel. Finally your technician will apply Davines Authentic Moisturizing Butter for moisture and request you to rub your hands together thoroughly to finish. The final result should be a completely calming experience leaving you with smooth moisturized hands and a relaxed state of mind.

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Fifty Shades of Red

Posted 10:25 AM by

red hair with dimension

Balayage comes from the French word meaning “to sweep”.  To Balayage the hair is to use a brush to handpaint a thick mixture of lightener onto a section of hair using one of three paint designs.  These designs are singles, slants and V’s. The designers use a “sweeping” motion to apply lightener from thin at the roots to thicker towards the ends. It is free-form handpainted highlights.

There are many perks to balayaged highlights versus foiled highlights. Balayaged are painted in such a way that they grow out without creating a noticeable and obvious root. The result of the balayage process is a chunky highlight that looks naturally sunbleached, and as the hair grows out, the root will be concealed for the first few months by the thinner color placed at the base of the hair. Unlike foiled highlights, the balayaged pieces can be subtle or more intense and placed to not look as uniform and unnatural as the foiled option. It is also a process that can be used on every hair color, not just blondes.

Redheads in particular, look fantastic with some balayaged highlights painted in. There are so many different options and shades to choose from when balayaging a redhead. Lighter or darker, the added dimension to the red hair is always an appealing look. The girls in the pictures are a good example of what can be done with the balayage style. Added highlights can create an ombre effect or you could paint light pieces in throughout the entire head to have dimension everywhere.




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To die for: FHI Pro 2000 Hairdryer

Posted 1:06 PM by

FHI Heat Platform Nano Salon Pro 2000 Powerful Tourmaline Ceramic Hair Dryer: long name, fantastic tool. The FHI Heat Platform tools are the only brand that I carry at the salon because of the great features included in their products.

The FHI Pro 2000 Hair Dryer is safer on your hair than many other options. The exclusive proprietary nano-fuzeion technology, gentle far infrared heat, and low electromagnetic field prevent damage to the hair. Through this technology, the FHI Pro 2000 is able to achieve unparalleled conditioning and shine. The tourmaline ceramic dries the hair evenly and reduces drying time up to 50% while producing an increased amount of negative ions to seal in moisture, repel humidity, reduce frizz and help eliminate static.

The Pro 2000 Dryer has a triple heat setting, which offers even heat distribution, a dual air setting for fast and even air flow, and a cool shot button to lock in your desired style. It is ergonomically designed and well balanced to reduce tension and fatigue in your hands, wrists, and arms. The dryer includes a 12ft professional cord with a velcro closure and a hang up hook for ease of storage.

With the FHI Pro 2000 Hair Dryer, you receive a speed dry nozzle, a curl defining diffuser, and a straightening comb attachment. It also includes a protective storage bag as a free gift! It is sold with a one year warranty from FHI Heat which warrants all of its styling tools against defects in materials and workmanship for one year from the original purchase date, with a receipt of purchase from the salon.

With the holidays around the corner and cold weather setting in, now is the time to purchase a professional salon worthy hair dryer. It will reduce your drying time in the morning, ensuring you never walk outside with wet hair. It will keep your hair from becoming a static disaster during the cold, dry Indiana winter. And it will keep your hair healthy and happy until your next trip into GENEVA!


This month we are giving away a free blowout appointment including a styling lesson with Jaime. To win this prize, answer the following question from the November newsletter:

There is a new apartment complex being built in Irvington. Where in Irvington is it set to be built?



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Continuing Education: Renegage Men's Cutting, Davines Advanced Cutting, Short Cutting w/ Jaime

Posted 3:16 AM by

Renegage Men's Cutting Class

Amilee attended a Renegage Men's Cutting Class at The Space in early October. During the class, the instructors went over a multitude of techniques that will assist in the men's cutting process and improve fading and face-shaping looks.

Amilee particularly enjoyed watching a  "free-handed" technique for fading using clipper-over-comb and a shear-over-comb approach to perfect lines.

In longer men's cuts, the instructors demonstrated a few ways of cutting to create a masculine "square" shaped style to accent the jaw and face shape.

There was a hands-on portion of the class that allowed the stylists to work one-on-one with the instructors and experience a more individualized training. Stylists were encouraged to ask questions and try out the techniques learned themselves.

Davines advanced cutting class

Ashley, Holly, Amilee, and Megan all attended the Davines Advanced Cutting Class at The Space in mid-October. The educator was Christine from Salon Concrete in New York City. She showcased new techniques to utilize in many different styles and cuts.

After the lesson, the girls themselves were able to perform three cuts using the techniques: a messy pixie, a shattered bob, and a geometric bob with blunt bangs.


short haircutting w/ jaime

Jaime taught a lesson on short haircutting on October 16th. Ashley was the model for the lesson.

Ashley originally had a shoulder length cut with layers throughout the entire head. Jaime demonstrated an angled bob with a shaved side. She presented a way to transition the shaved portion of the hair into the rest of the cut, to create a look that is both trendy and professional.

Jaime also went over a bevy of tips and tricks for cutting fine hair, such as removing weight in the hair to create a fuller and more voluminous look.

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Ballerina Buns Bounce Back

Posted 10:53 AM by

buns, buns, buns

Ballerina style buns are BIG this season, and I am not just talking sizewise. Buns are everywhere. Diane von Furstenberg, Stella McCartney, and Marc Jacobs all showcased buns at their shows, Kim Kardashian seems to strictly style her hair in a bun, and a lot of people have discovered that throwing their hair up into a bun is an easy and cute way to get a quick style.

Buns have moved on from being too tight, too small knots at the back of your head, to fun and playful updos with more than a touch of class. They can transfer anywhere from the red carpet to the gym, and because of their ease, they are more often making that transition.

According to Kate Bosworth, "the simplicity of the hairstyle flatters the neck and clavicle area, the most sensual area's of a woman's body". The placement of the bun does not need to be a precise process either. At the top of the head, the bun can give the illusion of high cheekbones and more volume. At the center of the head, the bun can be seen as flirty and easy, especially if a tendril or two is left hanging. And though a low bun can be seen as cold and asutere, it can also be seen as classic, simple and business-like, a  no-nonsense alternative to a low ponytail.

As long as a bun has been given the chance to be full enough, it will be. Unless you have the hair for it, don't think of twisting a ponytail, wrapping it and creating a full force bun; it won't happen. Throw in some hairspray, tease it a bit, and see what comes of it. You should be pleasantly surprised. Jaime will be posting a bun tutorial next week. By the end of it, you should be able to give yourself a quick, fun bun in no time at all!


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To Die For: Good Hair Days Magic-Grip Hairpins

Posted 9:11 AM by

We've all seen it and we all know it. It's a fact, plain and simple, can't be refuted or denied.

I have A LOT of hair.

It's long, it's thick, it's wavy, it at times seems unmanageable. And it definitely, for sure, without a doubt, keeps me insulated and hot. Thus being the reason, when I want to put it up, I want it to stay up. Plain old bobby pins don't work for me. I need something much more hardcore, a clip with a little backbone. That is why I was ecstatic when I found out about the Magic-Grip Hairpins. These suckers hold up my hair as if it's not a challenge at all. Three or four of these babies and I can go throughout my day without needing any readjustments. Genius!

Now, I am in no way claiming that only people with thick flowing locks can use these pins. I'm fairly certain anyone could find a use for them. I have used them in people with thin hair, short hair, and even fine hair. What I am saying is that these people can resort to using plain old bobby pins, I can not. I need my hardcore hairpins.

I believe that these pins are magic (i.e. the name "Magic-Grip Hairpins).


This month we are giving away a pack of Good Hair Days Magic-Grip Hairpins to two lucky clients! If you would like to win a pack of these fabulous hairpins, simply leave a comment with a description of your favorite Halloween costume of all time! Pictures are encouraged. We will pick our favorite two entries as the winners!



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Continuing Education: Benniefactor Living Lab and Benniefactor Cut Trends 2012

Posted 7:23 PM by

benniefactor living lab

The GENEVA girls traveled down to Louisville, KY this past August and participated in a full day of training at Bennie's studio. The entire Bennie team was on tap to instruct on everything from how to run an efficient front desk to styling lessons direct from Bennie. 

Bennie opened up his salon to other salon owners and stylists to view his studio in action. He is one of the only salon owners to do this...ever. At the front desk, Vanessa was able to pick up some tips on booking clients efficiently that she brought back and applied to GENEVA.

The stylists were able to sit through a great lecture on the benefits of proper marketing and personal branding. The Bennie team highlighted how important customer service and a professional image is in the beauty industry. They also stressed how crucial it is to keep up with the latest trends and always working on professional growth.

In the styling lesson, stylists were able to sit and watch as the Bennie team, including the man himself, demonstrated cuts, color applications, and different styling techniques.


benniefactor cut trends 2012

Amilee was able to attend a cut trends class hosted by Benniefactor at The Space in Indianapolis in September. The class focused on creating the perfect silhouette using new razoring and layering techniques.

The techniques Amilee saw demonstrated would work on a variety of different lengths and are applicable to all hair types. The new layering techniques involved layer placement to enhance profile views by creating that unique person's perfect silhouette.

Amilee particularly enjoyed this class because "it was extrememly educational and gave me a lot of fresh ideas that I will be able to apply on nearly my entire clientele".


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Trend Report: Fall and Winter 2012

Posted 11:03 PM by

A new season is upon us and you know what that means... NEW HAIR and MAKEUP TRENDS!!!

The Fashion Weeks in New York City, Paris, Milan, and around the world are always an exciting time of the year. At Mercedes Benz Fashion Week this year, a lot of the designers seemed to be thinking the same thing when it came to hair and beauty looks. From all of the shows, we discovered four major hair trends that seemed to repeat throughout the week: PONYTAILS, BRAIDS, RETRO, BUNS.


Ponytails were HUGE this year at fashion week, specifically low ponytails with a sleek side part. We saw them repeated at Christian Dior, Ralph Lauren, BCBG, and Calvin Klein.

To add an extra touch to their ponytail, many designers wrapped a portion of hair around the band to hide it, as seen at both Dior and BCBG. 

Side parts were also a big trend this year on the catwalk. We saw them throughout the week at Victoria Beckham, Diane Von Furstenburg, and Christian Dior. A heavy part worn with or without a ponytail or bun was displayed at many shows.

Volume was definitely not a look any of the designers were going for. Each ponytail was brushed flat to the head and secured low toward the nape of the neck, unlike last years trend of dominatrix type ponytails worn high on the head.



Buns were displayed in many different ways this season. Diane Von Furstenburg went for a ballerina type bun, whereas Marc Jacobs had braided buns shown on his models.

Simple, elegant ballerina style buns were seen at both Stella McCartney and Diane Von Furstenburg. Pulled back, twisted, and pinned up was the look they went for. The buns were worn anywhere from the nape of the neck to the middle of the head.

Marc Jacobs and Rick Owens both mixed their buns up with some braids and twists. Marc Jacobs made his buns strictly out of a braid, as seen to the left. Some other designers roped braids and twists around a bun to add a little something extra.


Retro looks have been pretty popular for awhile, but this year the retro twist was the main look shown off on the catwalk.

Valentino showed off a twisted look around the head. Displayed as a sort of French Twist wrapped around the side of the head, the designer gathered it into a bun in the rear.

Donna Karan's retro twist was a somewhat 1940's version of the look with all of the hair gathered and twisted at one side of the head. The twist traveled down and around the side of the head, ending a little past or at the nape of the neck. She also accessorized many of her models with miniature tophats and fedoras.


braids and twists

Braids in all forms were popular on the runway this year. Ranging from braided hairbands to twisted buns, braids and twists were displayed on many models.

Emilio Pucci had some beautiful braided hairbands displayed on his models. Wrapped across the top of the head, his models looked young and flirty.

Mulberry went for a braided look that was more rough around the edges, literally attaching a braid to the top of the head and roughing up the hair in the back into a messy updo.

Fendi and Mark Fast both displayed twisted looks, wrapped over the models head and then trailing down their shoulders. Fendi had a very clean twisted look, whereas Mark Fast's was a much wilder twist, almost savage looking with teased frizzy hair twisted around the head and down the shoulder.

Braided buns, as stated before, were seen at Marc Jacobs. Gucci and Valentino both displayed twists starting at the front and pinned in the back for a pre-Raphaelite look.



This year, designers offered up a wide variety of beauty looks on their models. Sometimes certain catwalk choices are hard to translate into a workplace option, however this season we were able to find some fabulous looks that we loved and can't wait to try. Any average person should be able to insert these looks from the fall fashion season into their everyday lives: SCARLET LIPS, BRIGHT EYES, BOLD BROWS, PINK CHEEKS.

scarlet lips

A deep red lip was shown off at many shows this season, including Gucci, Mulberry, Badgley Mischka, and Rocha, to name a few.

A dark red, also known as mulberry, burgundy, and vermilion, is a flattering look chosen to accentuate and highlight the face this season. Paired with a light, natural eye, the lip was obviously on display.

A red lip has always been a fall favorite, however this season with the transition into a deep red many people are loving the not-so-subtle change. Apparently taking a cue from Disney, deisgners this season were loving making their models lips "red as the red red rose".


Bright eyes

Bright, primary colored and accentuated eyes were a big hit on the catwalks this year. Defining eyes with loud eye liners and creating a smoky eye with colors other than black was a popular trick at many shows.

Jason Wu, Anna Sui, and Stella McCartney all incorporated a bright addition into their eye looks. Stella McCartney's models all had a bright blue mascara, Anna Sui had an azure eyeliner flicked out at the corner, and Jason Wu and others added primary bright shadows to accentuate the eyes.

bold brows

Defined brows were seen many times this fashion season. Chanel accentuated their brows with sequins and glitter whilst other designers went for a more natural full look, as seen at Vera Wang and J. Mendel.

Many designers played up and drew attention to the shape of the brow by shading with pencils and shadows. A lightly tweezed arch was key to the look, as overly plucked and ultra-thin eyebrows are definitely out.

The style that was most popular amongst the designers were brows that perfectly framed the model's face, light on the tweezing, heavy on the brow pencil to define and accentuate the arch. To accomplish the look, designers would choose a pencil one shade lighter than the actual brow color, so as not to make the brows look too unrealisticly full.

pink cheeks

Bright pink cheeks were seen on many runways this season, including Michael Kors, Issa, Christian Dior, and Temperley.

Described as a look of  "having just come in from skiing on a brisk winter day", Michael Kors models combined their extreme pink cheeks with a subdued eye and glossy red lip.

Ballerinas were cited as the muse for the models at the Dior show. They applied a pink cream blush to just the apples of the model's cheeks for a bright, youthful glow.


fall trend event

We are hosting a Fall Trend Event at GENEVA on October 1st. If you are interested in seeing one of the trends on yourself, please let us know! We will be sending out invitations shortly! 

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to die for: Backwoods Belle accessories

Posted 10:34 AM by

As a small business owner, I am always glad to support other entrepreneurs and small businesses. Indiana and the Indianapolis region have recently made some great additions to the city as far as individually owned businesses go. Irvington in particular is overflowing with locally owned stores and restaurants. One of the local stores I enjoy, Homespun, is only a few doors down from the salon. They sell homemade and locally crafted objects of every shape and size.

One of my favorite purchases from there was a headband from the Backwoods Belle line. One of their former employees makes these hair accessories at home and sells them at art fairs, in Homespun, and on Etsy. Her hair accessories feature beautiful silk flowers of every color, and come on headbands, hairpins, and clips. She also sells homemade soy candles and infant headbands.

I have purchased these hair accessories for my nieces and they loved them! They are a great gift for every lady of every age and go with every personal style choice. You can custom order them from the designer with any color combination you desire.


As a prize, we would like to give away a casual hairstyle appointment with a Backwoods Belle accessory accompaniment. Answer this question from the September newsletter:

The Streetscape Project is becoming more exciting with the addition of the Irvington Street Art Project! How many designs are going to be chosen to be displayed on the traffic signal boxes?

Leave a comment here with the answer or visit our Facebook page and give us your answer there! The winners will be announced in the October newsletter.


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Irvington Public Art Project

Posted 9:12 AM by

Irvington Terrace, in conjunction with the City of Indianapolis and Keep Indianapolis Beautiful, is hosting a competition to paint the seven traffic signal boxes along Washington Street from Emerson to Edmondson. This sort of contest has been adopted all over the United States as a way to tie together tasteful street art and the neighborhood it is displayed in. Artists from the eastside will have an opportunity to have their vision put on display along Washington Street for everyone passing by to enjoy! Some examples from other contests include:


(Missoula, Montana)

(Coachella Valley: Indio, California)

(Tampa, Florida)

A jury will select the seven designs to be displayed. Each winning artist will receive $150 and all of the paint and materials will be provided! At the Irivngton Halloween Festival on October 27th, each design will be on display for people to vote for their favorite one. The winner of that contest will earn an additional $100! Designs must be submitted by October 1st so if you are an artist, start brainstorming!

We're so excited! Can not wait to see all of the fantastic ideas and streetscape updates!

If you have any additional questions or comments, or would like to submit an entry, contact irvingtonterrace1913@gmail.com.

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Creative Challenge Winners: August

Posted 1:41 PM by

Week 1: Fun, Funky Braid

Winner: Amilee Smith


Week 2: Formal makeup look for a blonde-haired, hazel-eyed beauty headed to a charity event downtown

Winner: Holly Beasley


Week 3: Fresh Take on the French Twist

Winner: Amilee Smith


Make sure to keep up with all of our Creative Challenge winners! Next up is a modern edgy short cut and style.

If you are interested in seeing any of these looks on yourself, call in for an appointment with one of the winners to discuss your options!


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Continuing Education: Dimensional Color and Men's Cuts

Posted 2:42 PM by

Brocato Dimensional Color Class
Amilee attended the Brocato Dimensional Color Class at The Space: Indianapolis in early August. At the class, the instructor went over some new trends and thoughts on color placement to highlight special features and specific face shapes.

She particularly enjoyed the instruction involving new foiling and block coloring placement. The new color placement approach involved adding in color strategically to enhance the client's natural features and make the color "pop". During the hands-on segment of the workshop, Amilee was able to experiment with the new technique. She found it highly complementary to almost any hairstyle and would enhance many seasonal hair adjustments.


Men's Trend Cutting Class 

Holly and Amilee attended a men's trend cutting class presented by Eufora at The Space: Indianapolis. In the class they were shown several classic men's cuts, as well as some new long hairstyles for men. One of the highlights of the class was when the educator demonstrated a texturizing technique using a straight razor on one of the models.


Amilee was so impressed by the straight razor demonstration that after the class she bought her own. She thought that it was a great texturizing technique for most hair types and could be easily styled at home afterwards.



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Introducing Our New Treatment Bar

Posted 8:42 AM by

A warm towel drenched in aromatherapy and draped over your face, a deep pressure scalp massage, a conditioning mask designed specifically for your scalp and hair... Come in for a Davines treatment at GENEVA.

We have recently stocked a treatment bar with products designed specifically for any type of hair or scalp needs. Do you have dry or damaged hair? Schedule a nourishing treatment. A sensitive scalp? Come in for a calming treatment. Does your hair fall out too easily or grow too slowly? An energizing treatment is the way to go. If you are prone to changing your hair color or damaging it with hot tools, add on a glorifying treatment to keep it healthy!

Any of these treatments can be added on to your regular hair service with your preferred stylist. If you're looking for a deal between hair appointments, you can schedule a treatment with one of our Fresh Talent stylists for 50% off of the treatment price and a complimentary blowdry-style. This option will be available starting August 14th!


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To Die For: Blinc Mascara

Posted 7:11 AM by

My latest cosmetic obsession is Blinc mascara in black.  I am talking L-O-V-E.  I love the look, love the feel, love the ease of application and LOVE the safe and clean removal!  This mascara has it all!

Blinc Mascara is a "tubular" mascara. It literally forms tiny no-smudge, water-resistant tubes around your lashes. The formula is silky smooth and glides on with ease. The unique applicator head applies the perfect amount of coverage with each and every stroke.

Once applied, the mascara tubes bind to your lashes and cannot run, smudge, clump or flake. The mascara is water and sweat resistant so when I am on the go, it stays put! The tubes that form, expertly define and lengthen the lashes.

When I'm  ready to remove the mascara, the tubes will simply slide off of my lashes with the combination of warm water and gentle pressure. This gentle removal maintains the health of my lashes while quickly removing the mascara leaving no black residue! I love it, it's amazing, I can't believe I have lived without it for this long.

Geneva Hair Studio has just recently started carrying Blinc.  Although, I have been wearing Blinc on and off for over a year. I would recommend all mascara wearers to stop by Geneva and buy a tube of Blinc today.

Blinc has been clinically tested to be non-irritating so it is ideal for contact wearers and active people. My lashes have never looked longer or fuller and I don't know if I have ever been as happy with a cosmetic product. When I want to add bulk to the length received from Blinc, I simply apply Revitalash primer before adding Blinc on top.  The only trick is to make sure I apply all coats and layers of Blinc to my lashes before the tubes start to dry and set.  I never have to worry about clumping or reapply my mascara throughout the day.

I am literally obsessed!  GENEVA is selling Blinc mascara at the salon for $26 if you want to stop in and get some....that is if the girls and I haven't bought it all for ourselves!


Two lucky winners will be invited in for complimentary professional full-face makeup applications to experience the entire Blinc line and discover how wonderful it is for themselves! We will pick the winners from whomever answers this question from the August newsletter correctly:
The Streeetscape project has made some excellent progress! How is Black Acre Brewery helping the efforts along?

The winner will be announced in the September newsletter!

Good Luck!

~ Jaime Z.


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All Eyes on Eufora Creative Streak

Posted 1:06 PM by

Have you ever wanted to break out of your shell? Be bold, daring, trendy or unique? Rip off your Clark Kent suit and reveal yourself as Superman?


GENEVA has just started carrying Eufora Creative Streak! You can experience one day or night of creative color fun and then erase the evidence in one shampoo! No need to worry about any permanent changes, Eufora Creative Streak doesn't stain hair or clothes. It is easy to apply and is sold with three different color options and an easy application comb. Stop in to the salon today to purchase your Eufora get-creative quick kit for only $49.50!


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to die for: nourishing hair building pak

Posted 5:09 PM by

I love using hair dryers, curling irons, flat irons and being in the sunshine. Unfortunately, all of my favorite things have the ability to damage hair. From scalp to ends, hair protection products are crucial to keeping your hair healthy and beautiful. Of course, consistent cuts help as well; but for the time between your appointments certain steps can be taken to keep your hair from becoming dry, damaged and brittle. Some of you have heard me say before that I “torture” my hair. Between the daily drying, curling and the color processes with high-lift blondes, my hair quickly becomes dry and brittle. My favorite new discovery to combat these issues is the Nourishing family of products from the Davines Natural Tech line, and the Nourishing Hair Building Pak in particular.

The pak is a mask designed for dry and damaged hair. Used as a conditioning product, it nourishes and restructures your hair shaft from the inside – out, leaving your hair feeling soft, shiny and full-bodied. To get the maximum results from the product, I would recommend massaging it into your scalp and ends thoroughly on towel-dried hair (water dilutes the product), and then letting it set for about 15 minutes. I know it sounds like a long time, but it will be worth it in the end. If you would like, after you apply the pak, throw your hair up in a clip and finish washing up, shaving, whatever you have to do, then rinse it out and be amazed with the change! The pak is infused with essential oils to leave the scent of mandarin, petit grain and ylang ylang (my husband LOVES the smell). My hair feels healthier and looks ten times better than it did before I started using the line. I have noticed an obvious difference in the shine, manageability and softness of my hair, and apparently others have as well, because the compliments just keep coming! I would recommend the Nourishing Hair Building Pak to anyone. One lucky reader is going to receive a free Nourishing Hair Building Pak. The winner will be randomly chosen from all who answer this question from the July newsletter correctly:

In every issue of our monthly newsletter, there will be a Studio Reward for our loyal readers. In July, what is the featured Studio Reward?

The winner will be announced in the August newsletter!

Good luck!

~ Jaime Z.


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Girls Just Wanna Have Fun

Posted 1:03 AM by

Has anyone else ever tried to plan a "Free Day of Fun" around Indianapolis? You know -- a visit to the IMA, a walk on the canal, a tasting at Sun King, bike ride on the Monon Trail, climbing to the top of the Soldiers and Sailors Monument, etc... It seems like it could fill an entire day.

Well, I have an idea of something to add to your list!  Here at GENEVA we invite YOU to host an event called a Studio Session. Basically, your favorite GENEVA stylist takes care of you and your friends for an evening (or an afternoon) of hair or makeup fun. I know that I have left GENEVA wishing I was able to go home and recreate the same look I left with... however, I am consistently falling short! Well, the girls want to give you some helpful hints. We would love for people to create salon-worthy looks at home, easily and with very little practice necessary.

The greatest things about Studio Sessions:

1. They are COMPLETELY free.

2. We provide the snacks and beverages for you, including wine, coffee, and delicious treats.

3. If you come to the event and book a future appointment, it will be 50% off!

4. AND there is a special secret surprise for everyone who attends (which I promise you, is worth coming for!)

There is literally no downside! One of Katherine's clients hosted one the other night and they had a FANTASTIC time, the stylists and the clients! Seriously, try to get a group of friends together and come in for a great time. Afterwards, visit the new brewery down the way, Black Acre, or grab a slice of pizza at Jockamo's! Your friends will thank you for your great idea and all you will have done is gotten them all there, no other effort necessary.

Seems almost too simple, right?


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Ring in Spring, Ask the Stylists!

Posted 3:01 PM by


What is your favorite trend for Spring 2012?


Katherine: Loose tousled waves.


Amilee: Ombre Coloring


What is your favorite thing about spring?


Katherine: The warmer weather, all of the new things growing, and knowing summer is right around the corner!


Ashley: Green green green leaves! Growing plants. Sweatshirts instead of coats!


How does the changing weather affect my hair?


Amilee: Because of the increased moisture in the air, I like to wear my hair curly and often use a diffuser when styling it.


Holly: Spring brings a lot of rain and moisture in the air; because of that, curlier hair will tend to frizz up.


What services would you recommend to add-on during the spring?


Ashley: Mini-highlights. Break-up the fall/winter color and make your hair appear more naturally sun-toned and alive.


Holly: Balayage highlights to get ready for summer!


What hair products do you recommend purchasing specifically for spring hair care?


Amilee: B Kind Leave-in Conditioner with UV protection.


Ashley: B Bold Texturizing Spray from Benniefactor. Start spring off right with a spring in your hair! This product will give you more movement, hold, & volume to put the right spring in your step!


How should a person’s hair care routine be adjusted for spring?


Katherine: With new highlights and wash consistently with B Balanced Shampoo and B Strong Conditioner.


Holly: You should know the tendencies of your hair and adjust accordingly. If your hair becomes frizzy, use smoothing or shine products. If your hair becomes straight and limp, use body-building products.



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Grammy Trend this year: EXTREME Eyelashes!

Posted 5:41 PM by

Extreme eyelash trend with Revitalash

EXTREME eyelashes

Do you want beautiful, long lashes like Adele, Katy or Carrie? You don’t need to apply fake lashes to get those kind of results! Check out our lashes! And how did we get such full, luscious lashes?? Revitalash! Six weeks of using Revitalash and our lashes are amazingly full and look just like the celebrities. No curling, no fake lashes, and no triple coating of mascara required.


And who do you think offers Revitalash products….that is right, your favorite salon GENEVA Hair Studio! Stop in soon and purchase the Revitalash conditioner, primer and volumizing mascara! It’s easy to apply and there are not any scary side effects. Just add it into your daily routine and watch your eyelashes grow and take shape before your eyes!

EXTREME eyelashes

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Winter Q &A from the GENEVA Professional Stylists

Posted 9:08 PM by

We asked our GENEVA Stylists a bit about winter and how it can affect our hair.  Let's see how they responded.


First, thing's first--what is your favorite thing about winter?

Holly: Everything. The snow, the cold weather, the holidays are all my favorites.

Amilee: Hot chocolate.


How does the cold weather affect my hair?

Ashley: It can dry it out, cause more static, and dull hair.


Are there any particular services that you would recommend to protect my hair during the winter?

Katherine: A glorifying treatment or conditioning treatment.

Ashley: Davines treatment and a fresh cut ALWAYS!


What hair products would you recommend using during the winter?

Holly: B Excellent shine mist or concentrate, depending on your hair type, would be beneficial. Also, our B Balanced shampoo and B Strong conditioner are great during the winter!

Katherine: B Excellent oil treatment, used daily, or B Excellent leave-in conditioner.


How should a person’s hair care routine be adjusted for winter?

Ashley: Adding a treatment to your regime will help your strands – don’t overdo it though!

        Holly: During winter, heavier conditioners will help moisturize hair that has been damaged by the brisk wind.


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Spotlight on Bridal Beauty: Kristen

Posted 10:25 PM by

Spotlight on: Kristen

Kristen came to GENEVA Hair Studio with a vision of a classic, elegant summer wedding.  Beauty comes naturally to Kristen, so our job was easy!  Master Hair Designer Jaime Zentz created her flowing updo, featuring soft S-waves.  She then  accentuated the style with Kristen's own flower accessory to add some fun and additional interest.  Her timeless airbrush makeup look was created by Makeup Artist Lori Shreve to draw focus to her eyes.  A subtle smokiness was applied using a neutral palette of mineral shadows from Youngblood Cosmetics.  The eye look was complimented by a nude lip look and a luminous bronzed cheek. 

Her bridal party cohesively complimented her look with a variety of loosely-waved styles with a deep side parting.

We think Kristen's vision really came to life on her wedding day.  She looked great and we loved working with her group!



Photos by: LinneaLiz Photography

July 2011

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FW2011 Hair: Miss Sixty

Posted 2:51 PM by

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Hot or Not Volume 2

Posted 9:51 PM by

hot or not

Welcome to another edition of Hot or Not!  Today I'm featuring Dianna Argon's rocking look as seen recently at a red carpet event.   This messy 'do is made complete by a smokey eye, barely there lip, and devil-may-care attitude.  

So is this look hot or not?

my vote is.....   hot!

The hair has lots of texture, which I love!  A combination of teasing and carefree waves adds interest to the look.   The bangs are especially a winner for me.  They're long and hanging in her eyes--hardly practical, but extremely rockin'!   She's really wearing this mess of a 'do very well.  Go Dianna!


Would you wear this look?  Give me your thoughts by commenting below.

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Lauren Conrad's New Locks

Posted 4:22 PM by

Celebrity Beauty Diva and Fashionista, Lauren Conrad, is making a bold statement this week by sporting new technicolor tips! 

On Lauren's beauty blog, the beauty department, she posed the question to her fans "To Dye or not to Dye?" with this photo as the inspiration.


She then opened the polls up for her fans to give their opinion on whether or not she should try this look on her own hair.  Astoundingly, she received over 35,000 user votes to decide the fate of her famous locks. 

With over 60% of the votes telling her to "DO IT!", she took the plunge and posted her own photo of her new pink and blue (temporary) colored tips.


Lauren Conrad Hair Blue Pink

Wild, huh?  I love this version versus the original photo!

This isn't the first time Lauren has let her fans decide her hair color. Just earlier this Spring she let her fans cast their vote for her to be a blonde or a brunette.  The winner was blonde, and so away she went! 

(photos from thebeautydepartment.com)

Her team at the beauty department consists of her personal beauty team of Kristin Ess and Amy Nadine who perform the beauty services upon request.  So the whimsical nature of these beauty games are much easier to manage of course.

I find it to be quite entertaining--but what do you think?  Are interactive beauty treatments the wave of the future? Or is Lauren just indecisive?   




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Go ahead and exaggerate!

Posted 5:47 PM by

Hairstyling trends for Spring/Summer 2011 is all about extremes!  We're seeing everything from super short punk pixie cut to uber long 70s-inspired locks.    Whether your hair is long or short, one trend that definitely hot this season is the Exaggerated Side Part!  This hairstyling trend is hot on the runways AND the red carpets!  

Amanda Seyfried Exaggerated Side PartEva Longoria Exaggerated Side PartExaggerated Side Part SS11

This part is referred to as exaggerated because it very clearly carves out an asymmetrical and dramatic hairstyle (as seen here on celebs like Amanda Seyfried and Eva Longoria). 



Want to create this look at home?  Easy!  Just follow these simple steps:

Exaggerated Side Part

While your hair is damp/wet, apply a wet styling product throughout the entire head to help hold this forced parting in place.

  • Try b CLEVER Dressing Cream by Benniefactor, $22 
  • Or try Gel Creme by Shuga, $22

Make a clean parting in your hair.  Using a rattail comb, carve a straight line in your hair.  Start the parting at the arch of your eyebrow going all the way back to the crown of your head.  Once your parting is in place, use the comb to crisply comb your part in place.

Blow dry your hair using a paddle brush to help you direct your hair into its exaggerating parting.  Your hair will need extra force to get it to lay down in such an dramatic shape.  Concentrate your hair dryer's airflow down the hair shaft, while using special care to keep the parting in tact.

  • For best results, try a Professional Salon Hair Dryer like the Nano Weight Pro 1900 Turbo by FHI

When hair is completely dry, use a styling product to add texture and hold to the part, and keep hair from creeping back over to the opposite side. 

  • Try Benniefactor's b CREATIVE Pomade Spray, $19 
  • Or try Stay, a Cream Hairspray from Shuga, $22

Finally, spritz the entire hairstyle with a beautiful shine product to make this look really turn heads!

  • Try Shuga's Leave-in Conditioner (Aerosol), $22
  • Or try b EXCELLENT Shine Mist from Benniefactor, $20




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Hot Hair Accessories for Spring!

Posted 2:28 PM by

The first day of Spring has come and gone and although sometimes Indiana can be quite temperamental....we're getting prepped for sunny weather!

There are lots of hair accessory trends from last year which are making a comeback this year, such as the headband placement that's nods its head to hippies of the past.  Wearing the headband over the top of the hair instead of underneath is hot again for this year. 

Headband Nordstrom (nordstrom.com)

What's different about this year's trend, though, is that we're seeing this look turned up a notch on the runway by using wider accessories, such as scarves to get a more impactful look.

Spring 2011 scarf 

Speaking of scarves, one of the trends that I'm super excited about---Square Scarves!  This trend is coming back big!  I'm not talking Bandanas, here ladies.  I'm talking beautiful, luxuriously silky scarves in interesting pattern that catch your eye.  Not only are they a great fashion statement, but they're also practical in that they act as a hair protectant to keep your haircolor from fading in the harsh UV rays.


Square Scarf (nordstrom.com)

Square Scarf

Sqaure Scarf(nordstrom.com)


Also, for sun protection--grab a hat!  Not just any hat though....you'll of course be grabbing one of the trendiest hats of 2011!  Duh!  That's right, it's the Straw Fedora!  And this trend is so cool that it's not just for the ladies--men are rocking this look too!  No matter what shape or color... this look is cool!  Just make sure the had fits your head, it should be able to rest easily above your temples without much tugging.

Straw Fedora Hot Topic (hottopic.com)

Straw Fedora Style Beans 

Straw Fedora Nordstrom (nordstrom.com)

Macys Straw Fedora (macys.com)

Straw Fedora Men


You can find these trends via some of the wonderful retailers that I've cited for these photos, or you can find some cool vintage pieces at your local thrifting hot spot for less cash.  Either way--consider yourself In-The-Know for Spring 2011!  Let us know your other favorite looks for Spring by commenting below!





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Bridal Hairstyling Trends for 2011

Posted 5:05 PM by


It's that time of year---Spring is finally springing and summer is nearing---and March officially kicks off what I endearingly refer to as "Wedding Season".  It's a great time of year to have a wedding, the sun is shining, flowers are in bloom, and love is in the air (or at least we hope so).  It seems like a nice time to revisit some of the most popular updo and formal styling trends this year. I'll be showcasing some of the most trendy and up-to-date style options.  Whether you're the bride, or simply an wedding guest, you're bound to have all eyes on you.

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.



Romantic UpdoRomantic UpdoRomantic Updo

Feminine & Soft

STYLIST KEYWORDS:  romantic, soft, loosely pinned curls, textured throughout, full of volume, tousled

STYLE STARS: Jessica Alba, Sandra Bullock, Eva Longoria



Retro UpdoRetro updoRetro

Classic & Retro 

 STYLIST KEYWORDS:  old hollywood, retro, classic, "S" curls, sleek, high shine

 STYLE STARS: January Jones, Marilyn Monroe, Scarlett Johansson, Katherine Heigl



 Boho UpdoBoho UpdoBoho Updo

Boho Chic

STYLIST KEYWORDS:  bohemian, messy, casual, fashionable, braided (optional), textural, hippie

STYLE STARS:  Nichole Richie, Mary-Kate Olsen, Lauren Conrad, Kristen Bell



 There you have it!  2011 is all about making a fashion statement and getting back to grass roots.  No ultra modern styles here.  Where bohemian or classically elegant, this year's looks are getting back to the basics of flirty feminine beauty.  A beautifully sculpted S curl bang, or a braided accent can really set your look apart from the rest.  


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Award Season Beauty - Oscars

Posted 6:31 PM by

Okay, so it was so hard to choose just three favorites this time around because I lvoed everyone at the Oscars this year.  Everyone looked so great.  Everyone knows the hose, Anne Hathaway, looked stunning in all of her individual looks throughout the night.  I kind of wanted to list her for all of my top three slots, but I decided to reserve my choices for attendees of the show.


Celine Dion Oscars 2011

Celine Dion was an unexpected visitor at this years' Academy Awards, lending her vocals to the In Memoriam portion of th ceremony.  I feel like Celine always looks lovely, but particularly for this event, she looked her best.  Extremely polished, her hair was so silky smooth and not a single fly-away.  It almost makes me wonder if this is a wig (not uncommon in Hollywood, of course).  Her makeup is natural, and again, so polished.  She's glowing!

Mandy Moore Oscars 2011

 Mandy Moore was also looking exceptionally refined on the red carpet this year!  Her sleek updo looked so mature and elegant.  That orange-toned lip color is so trendy.  It really compliments her coppertone hair and I thought it kept her looking fresh.  I'm loving the new sophisticated Mandy...

Mila Kunis Oscars 2011

My best beauty pick of the night is definitely Mila Kunis. Her striking exotic beauty has never been accented so well.  I have never seen her look better.  Everything came together for her on Sunday night--the dress, the makeup, the romantic updo, the rich haircolor.  Her styling team hit a home run.




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Hot or Not Volume 1

Posted 10:28 PM by

Hot or Not

Welcome to the inaugural edition of Hot or Not.  Today, I'm featuring a woman who has been a hairstyle icon since the early 90s when she appeared as "Rachel" on tv's FRIENDS.  That's right, we're talking about Jennifer Aniston!  Since the success of her show, Aniston has traded in the "The Rachel' and gone forward with a different signature look, sporting a very long, sleek style.  Pin-straight, and honey blonde has been her trademarked look for almost a decade.

This month, Jen made waves when she lopped her hair off and highlighted it with a stronger hue of blonde.

So now, I pose the question--Hot or Not?


 Jennifer Aniston 2011


My vote is........   HOT!


This cut says to me that Jennifer is finally having fun and ready to start fresh.  I love the color being slightly brighter in front, it makes me think of Spring.  All in all, Jen is beautiful and will always be hot.


What do you think?  Let me know by weighing in on the comments section below.



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Award Season Beauty - Grammys

Posted 3:50 PM by

Watching the Grammy's every year is such an enjoyable event for me.  I love that the ceremony is jam packed with plenty of musical performances--and that there's a representation of every music genre.  What's even more fun is that musicians are always so flashy and fun to watch on the red carpet.  I loved this year's fashion and beauty especially because I didn't see as much of the usual extreme attention grabbing gimmicks which usually fill the Grammy's red carpet in droves.  With the exception of Nicki Minaj cheetah hair (yikes!) and Gaga's egg incubator, the air this year was full of class and sophistication.  Some of my favorite flashy artists this year toned it down and presented more tasteful style choices.  Grabbing attention without looking desperate must have been this year's theme.  I, for one, loved it.

My Top Beauty Picks:

Adam Lambert 2011 Grammys

Adam Lambert looks like a rock god in with this look.  He traded in his emo spiked locks for this classic slicked back style.  The universe must been on his side Sunday night because this hair laid perfectly for the duration of the night.  Other celebs attempted this same style (Bruno Mars, among others) but none looked so suave as Adam.  This hair paired with his trademark smokey guyliner and his Zoolander pose makes me OBSESSED with this look!  Kudos, man.

Katy Perry 2011 Grammys

 Katy Perry is all grown up now, and she's was really exuding that vibe all night.  This look was sans bangs, which was nice because it showed off her amazing makeup.  Her eyes were the focus, with purple glitter on the upper lid and a lime green smokey liner on bottom.  I like that even though she's definitely presenting a more adult demeanor, she still can be super playful with her makeup colors.  It was just enough without going over the top.  Well, maybe if she had left the wings off....  

Rihanna 2011 Grammys

 Rihanna is always a style star, and her look this time around was a jaw dropper.  I can't say enough about how great this shade of red hair suits her.  She looks fierce and so ultra fashionable.  Her hairstlye and makeup were both subtle and flawless, leaving the world to stare in awe of her natural beauty and **ahem** that dress.



Next up on the Award Show circuit.....the Oscars!  Stay tuned!

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Flashback: Hair Feathers

Posted 10:35 PM by

Adorning the hair with feathers has been a long-time tradition in the history and culture of our society dating back hundreds of years.  Feathers are sought after because of their soft feel, wild color range, and flowing beauty.  Feathers have been making an impact in fashion in recent history by enhancing the look of clothing, jewelry, hair accessories, and most recently feather hair extensions


...POWERful, SPIRITual, COURAGous...

Cheyenne Girl Headdress

When thinking of hair feathers, you may immediately think back to the rich history of Native American culture.  Feathery headdresses for Native Americans had a spiritual meaning.  They were worn by Native American Chiefs to symbolize their communication with the Spirit, and to show off their divine wisdom. Feathers also represented the power of the thunder gods, along with the power of air and wind.  Sometime feathers were representative of courage during a battle or a successful hunt.


...FASHIONable, evolving, LIBERATIng...

 flapper featherflapper feather dress

At the mention of hair feathers, you might also recall the Roaring Twenties and the birth of the flapper.  Flappers presented a fashion-forward image that was always recognizable.  They took pride in being cutting edge--sporting shorter hair cuts, unconventional dresses, and feathered hair accessories.  While the term "flapper" has different connotations and meanings to different people, it is known that the origin of the word "flapper" refers to a young bird learning to fly.   It is rumored that their Flappers of the 1920's wore their feather accesories as a representation of this journey--their metaphorical "flight" into womanhood. 


...free, natural, unpredictable...

feather extensionswhite feathers

Fast forward to society today, and the feather accessory is still as impactful as it has always been.  Feathers are crossing cultural divides, and making waves in fashion.  You can choose from an array of feather headpieces, jewelry, or semi-permanent feather hair extensions. The modern woman tends to choose a feather as a representation of their connection to the earth, wild and carefree.  They sport feathers as a way to show their liberation from tradition.  Feathers can still carry spiritual significance, or may even represent an emotional journey.


Black Swan Feathers

One of the most awe-inspiring and controversial films of 2010, Black Swan,  brought the symbolic nature of the feather to new heights.  Feathers in this film were representative of one young woman's struggle with personal identity.  The black feathers represented letting go and discovering her true nature, dark as it was. The feather was given a haunting persona, full of intrigue and mystery.



 Ke$ha feathers Miley Cyrus Hair Featherfeather rocker


Whatever the feather symbolizes to you and your own personal journey, rest assured that its meaning is completely interpretive.  Perhaps that's what makes the feather such an evolving symbol throught the years.  These days, no matter what your style, you can find hair feathers to suit your own personal style.  Celebrities have been spotted with feather adornments both on the red carpet and on-the-go doing daily tasks.  This shows that the hair feather can transcend formal and casual occasions. 



 Feather extensionsfeather extension

 In 2011, the newest wave of feathers in hair design are being worn as semi-permanent feather extensions.  These feathers are worn by people who are interested in more of a long term, easy to manage feather style.  They can be worn in a variety of color combinations ranging from super fashionable shades to very natural earthtones.  You can opt for as many feathers as you like to accent your current style.  These feathers can be treated just like your natural hair--shampooing, hot ironing, etc.   You can choose the ones that are right for you and can get the look that suits you. Wear them in your hair for 8 weeks or more with no fuss.  Whether you wear them because of a deeper personal meaning, or because you just love to be a trendsetter--now it's easier than ever get the look you want.



To learn more about how to get these semi-permanent feather hair extensions, and for your own personal consultation from a hair professional, conact us at GENEVA Hair Studio for more information.



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Award Season Beauty - SAG

Posted 6:04 PM by

The Screen Actor's Guild awards ceremony was held this year on January 30th, and was viewed by 5 million television viewers.  This show is really doing a great job at picking up extra viewers by catering to its niche of being the award that exclusively honors  actors' performances.  As a viewer, its really nice because the show if filled with speeches from people that we can actually recognize.  No offense to cinematographers, composers, and producers--but I'm sure I'm not the only one who's thankful for DVR during their speeches. 

fast forward fast forward fast forward fast forward fast forward fast forward fast forward fast forward fast forward fast forward

I love actors, and I gotta tell you that for this round of awards it was young Hollywood who aimed to impress!  Kudos to the Glee girls who rocked the house with fresh, exciting makeup and hair looks!

My Top Beauty Picks:

Amber Riley

Amber Riley--Yowza! She is has taen her look to rockstar status with this look.  She is looking majorly fierce with this bold lip.  What I can't get over on this beautiful makeup look is her sculpted cheeks which have been highlighted beautifully.  The eye makeup was kept subtle as not to draw attention from the bold lip color choice.  Her hair is shiny, and smooth.  She rocked this look with confidence, which I love!  Bravo!

Jenna Ushkowitz

 Jenna Ushkowitz is making sure that Glee fans are going to be asking themselves "Lea Michele who?" at this year's SAG awards. Jenna balanced a very classic updo with a youthful fashion makeup look.  This makeup color story looks like it was pulled right of the Spring/Summer 2011 runway.  She's young, she's cool, and she got this look right!

Dianna Argon

Dianna Argon.  This look is screaming "MOVIE STAR" to me.  My prediction: her character on Glee will be written off in the near future, so this girl can make more time for her booming career on the big screen.  This look is my favorite of the night!  This eye look is so cool.  Her brows are dramatically darkened, giving her much more of an adult look.  The hair is simple and sexy.  I feel like the hair is actually channelling Gwyneth Paltrow at the height of her stardom.  Keep it up, girl!




Next up on the Award Show circuit.......The Grammys!


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Award Season Beauty - Golden Globes

Posted 2:57 PM by

It's time for my favorite season on the year!  That's right, it's Award Show Season!   The 2011 Golden Globes Ceremony kicked it off on January 16th.   

At this year's Golden Globes, the blonde bombshells stole the show! From classic, to retro, to sexy--these ladies got it right! 

My Top Beauty Picks:

Julianne Hough

Julianne Hough looks stunning with her low updo, swept off of  the face.  The hair being pulled back reveals a flawless face of makeup.  What I love about this hairstyle is the amount of height still left on top which slims her face.  Her stylist walked a fine line with this, and pulled it off beautifully.  A swept-back style like this could've easily made her look like a schoolmarm, but not this time!  A+

 January Jones

 January Jones is mesmerizing in this classic look. Her makeup was so impeccable that I didn't even notice the "dress heard round the world" that she was wearing.  Her bold glossy red lip is so chic, but what I love more is her perfectly groomed brows!  This is a prime example of what it means to rock a full brow and do it right.  


Claire Danes

Claire Danes should teach a class on how to look effortlessly beautiful all the time.   Not a hair out of place, this minimalist look is my favorite of the night!  Can you say LASHES!?  I noticed them right away!  I quickly remembered that she's the new spokeswoman for Latisse.  It looks so natural on her and I'll tell you, I can barely even notice the brown spots on her eyelids!  Just kidding. (That was a bad Latisse joke.) 



Next up on the Award Show circuit......SAG Awards!

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The Year of The Pixie

Posted 3:51 PM by

It's a new year!  We're all starting fresh this year, reinventing ourselves.  What better way to discover the new you than a fresh beginning for your hair?  Liberate your hair from years of hiding in ponytails, hats and scarves!  A new pixie style might be right for you!

So what is a pixie, exactly?

"A pixie cut refers to a short woman's hairstyle, generally short on the back and sides of the head and slightly longer on the top. Women began exploring shorter hairstyles in the 1920s, which were widely popular by rebelling women known as flappers.  The pixie cut has occasionally been brought into the spotlight, being worn by world famous stars and models such as Alyssa Milano, Natalie Portman, Kiera Knightley, Rihanna, Katie Holmes,Victoria Beckham, and, recently Emma Watson.

Pixie cuts work best on women with thin straight hair. Fine features, such as high cheekbones and large eyes, are accentuated with this hairstyle. Depending on the style, pixies range from as short as a half inch in some places to two or three inches long in others. Pixies are very easy to care for and can be worn casually, or dressed up for special occasions." [Wikipedia.org]

Get Inspired Today! 

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.


Shannyn Sossamon Pixie Cut 

Free & Sassy

Shannyn Sossamon - STYLIST KEYWORDS: fringy, whispy, flirty,
long bangs, feminine, soft, natural wave, piecey, cheek-length sides, cut-out ear


Emma Watson Pixie 

Cool & Chic

Emma Watson - STYLIST KEYWORDS:  earthy, very short, tapered in back,
baby bangs, sharp, clean, sophisticated, rounded shape


Ginnifer Goodwin 

Romance & Timelessness

Ginnifer Goodwin - STYLIST KEYWORDS:  romantic, feminine,
tapered sides and back, swept off the face, messy, height on top


Michelle Williams

Hip & Modern

Michelle Williams - STYLIST KEYWORDS:  mod, long layers on top,
tapered back, long bang, side swept bangs, straight, smooth, rounded


Worried about how to keep a feminine look while rocking your new pixie cut? 

When starting with a new short haircut, it will most likely be intimidating for the first several days.  The most common concern is looking too 'boyish' or masculine.  The easiest way to combat this look and feel more confident with your new short 'do is by altering your makeup.  Adding subtle touches of femininity can really make a difference in the way you feel and how people will perceive your new style. 

Three Easy Steps to Instant Femininity!

  1. Always wear blush!  It's one of the absolute most feminine things that can go on your face. Choose a flattering pink tone and lightly dust it onto the apples of the cheeks and center of the cheek bone. 
  2. Invest in a lash curler to give your lashes an instant flirty flip.  Don't forget your mascara!
  3. To add a girly touch to your eye makeup by choosing to use shades with a touch of shimmer or frost.

Use these steps to get you through your initial transition, and after that, feel free to rock your own style!



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Introducing: GENEVA Hair Studio

Posted 3:16 PM by

Introducing IndianapolisGENEVA Hair Studio, a new boutique-style salon catering to contemporary culture and a modern lifestyle.   

This chic urban locale vows to offer your best salon experience, offering custom hair styling, coloring, cutting and indulgent beauty delights. GENEVA Hair Studio is dedicated to offering its clients an educated and highly-skilled team of artists and stylists with a range of talents. 

The studio is situated in the ultra diverse and trendsetting Historic Irvington district, located in Indianapolis’ east end. This Washington St. storefront salon echoes the charming history of the community and is placed right in the center of Irvington’s best offerings in culture, art and music.  The neighborhood’s eclectic style is reflected in the salon’s interior with a multifarious decor.  Complete with a black leather vintage style sofa, unique artwork and a balanced mixture of the antique and the modern, there is always something guaranteed to catch your eye.  Exclusive hair care and beauty lines complete GENEVA Hair Studio’s top-notch salon atmosphere.  Offering its clients only the best, the studio carries elite and swank product lines including Benniefactor, Shuga, Davines, and Gage for Men.

The inception of GENEVA pays tribute to salon owner Jaime Zentz’s long-established family history in the beauty industry. Jaime’s grandmother and former salon owner Geneva Chanley is the salon’s namesake and daily inspiration??.?

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Introducing: GENEVA Hair Studio

Posted by

Introducing IndianapolisGENEVA Hair Studio, a new boutique-style salon catering to contemporary culture and a modern lifestyle.   

This chic urban locale vows to offer your best salon experience, offering custom hair styling, coloring, cutting and indulgent beauty delights. GENEVA Hair Studio is dedicated to offering its clients an educated and highly-skilled team of artists and stylists with a range of talents. 

The studio is situated in the ultra diverse and trendsetting Historic Irvington district, located in Indianapolis’ east end. This Washington St. storefront salon echoes the charming history of the community and is placed right in the center of Irvington’s best offerings in culture, art and music.  The neighborhood’s eclectic style is reflected in the salon’s interior with a multifarious decor.  Complete with a black leather vintage style sofa, unique artwork and a balanced mixture of the antique and the modern, there is always something guaranteed to catch your eye.  Exclusive hair care and beauty lines complete GENEVA Hair Studio’s top-notch salon atmosphere.  Offering its clients only the best, the studio carries elite and swank product lines including Benniefactor, Shuga, Davines, and Gage for Men.

The inception of GENEVA pays tribute to salon owner Jaime Zentz’s long-established family history in the beauty industry. Jaime’s grandmother and former salon owner Geneva Chanley is the salon’s namesake and daily inspiration??.?


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