5541 East Washington Street
Indianapolis, IN 46219-6428


Irvington Hair Salon

Braids: The Perfect Hair Accessory

Posted 2:00 PM by

braided daze

Braids are every where these days! They have evolved from the simple three-strand and French braid into wild new styles. There is the fishtail braid, the waterfall braid, the basket braid, the halo braid, and so many more!

Including a braid in your style could be the perfect extra touch and accessory for a care-free but stylish look. Nearly always seen as a bohemian touch in a hairstyle, braids are fun, flirty, and mix in a little something extra to an otherwise tame hairstyle.

Many celebrities have put their own spin on a braid. Lauren Conrad popularized the braid in front trend, then expanded on it to make the inside-out braid. Scarlett Johansson resurrected the milkmaid braid at the premiere for "The Avengers" to resounding acclaim. Blake Lively is often seen with a braid thrown into an updo (as seen above), but she is also a big fan of the fishtail and french braid styles, often wearing them on the red carpet. When out running errands on a normal day, Nicole Richie and Jessica Alba can often be seen with a waterfall braid or braid-wrapped bun.

Braids are easy to do once you get the hang of it. At first, a fishtail braid or waterfall braid might be slightly more difficult than the simple three-strand norm, but once the steps have been nailed down and implemented the braids are a good go-to fun style for a busy day or a night out. 

You don't necessarily need long hair to have a braid. If you have a shorter hair style, the front twist braid is defintely an option for you. You can also try a waterfall braid or a french braid along the side and simply pin them up under a slice of hair for a fun and trendy style.




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To Die For: The Legend Classic Irvington Cafe

Posted 4:41 PM by

enjoy a night out at your favorite eastside cafe

I love visiting The Legend in Irvington. The hometown, home-cooked feel is so...homey! From the moment you enter through the front (or back) door, you feel very welcome. The symphony of clatter coming from the kitchen is remniscent of a childhood memory, and the food that follows is soulful and delicious.

The Legend first opened in 2003 and has been serving the eastside with pride since then. It is locally owned and operated by the Robertson family. The Robertson's opened their restaurant with the goal of establishing a relationship with the residents and patrons that will carry on throughout their lives. Once you eat at The Legend, you will always want to come back. I know that we at the salon will walk over there for lunch or dinner on a weekly basis.

The menu at The Legend isn't huge, but it holds many favorites and is very reasonably priced. They have new specials every day and homemade soups that will run out if you aren't quick enough. Food served is known as "comfort food" and it does just that: comforts. The sandwiches are good-sized and fresh, half of one will fill you up for lunch. The Pepperjack Macaroni and Cheese is technically a lunch-time side (it is only offered during the lunch hours); however, sometimes I treat it as a full meal and get a double order. It is that good. The entrees are an original take on old favorites, such as the Maybe-Your-Mom's Meatloaf. And the triple chip cookies are out of this world, incredible, and amazing (milk, dark and white chocolate combined?! Yummmmmm).

I highly recommend making a trip over to The Legend for a meal, whether it be with friends, family, co-workers, or getting some take-out for yourself. You will be pleased that you did. It truly is to die for.



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Continuing Education: Gage for Men Haircutting and Basic PRO Makeup Workshop

Posted 3:45 PM by




gage for men haircutting

The GENEVA team hosted  an in studio training instructed by Brittany Griffith, a Benniefactor and Gage for Men Educator. Brittany presented innovative approaches to men's hair design.

The GENEVA team was inspired,  Holly learned about detailing the hairline in a more efficient way giving her more confidence.  Amilee was excited to dive back into shear over comb cutting.


basic pro makeup workshop

Liz, Allie, and Cara were in attendance for the GENEVA Basic PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on basic makeup artistry techniques used to create an everyday glowing look.

These techniques demonstrated color theory, basic application, and  proper brush use. These techniques are applicable to any client's desired finish.

After the workshop Liz was "really excited to use new techniques for innovative brows and proper application of shadows according to eyeshape."

Interested in becoming a PRO? check out our Spring 2013 schedule: http://www.genevahairstudio.com/pro-classes


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GENEVA Hair Studio Bridal Collection

Posted 7:24 PM by

Arriving at GENEVA Hair Studio on a cold January Sunday morning, Jaime Zentz, Amilee Smith, Ashley Renee Salazar, Liz Hoch, and Holly Beasley began preparing for the day.

Over the day, two models were created into two different versions of brides: classical and whimsical.

Jaime elaborated that she feels "as though within both bridal looks there are features present for every bride.  Our team focused on hair and makeup designs with elements that will speak to all of the brides we work with at GENEVA Hair Studio.  This 2013 Bridal Collection is fun and creative with sophistication."

Dresses and headpieces from ReTulled, the bridal and evening wear consignment boutique, were donated. George Thomas donated handcrafted bouquets, specifically designed to go along with the themes described. Christa DeJesus Photography was called in as the photographer to shoot the models throughout the day.

"I am so pleased with not only the collaboration of my team creatively but the participation from ReTulled, George Thomas and Christa DeJesus Photography.  This truly was a team effort," stated Master Designer and Owner Jaime Zentz.

The whimsical bride was described as an almost modern-day Victorian. Inspiration came from the pale, natural colors of wildflowers, vintage dresses and jewelry, and floaty bohemian styles.

A new take on braids and twists were incorporated into the whimisical updo to create a unique and flattering texture. With a full head of beautiful curls, the updo was swept to one side and then cascaded down in an intricate mixture of braids and twists to highlight the model's high cheekbones and create a fairy-tale effect.

B Tenacious was worked through Taylor's hair to give it hold and moldability when creating the braided, textured look. When the stylists were finished pinning the hair into place, B Proud Holding Spray was applied to keep the curls and designs in their preferred place.

" We all had our hands in Taylor's whimsical hairstyle. Three of us were working on knotting, and twisting, and pinning until we achieved our desired look," explained Amilee.

The pink shades taken from the wildflowers were the inspiration for the makeup look. The focal point inspired look focused in on the eyes, highlighting the cheeks with Youngblood Lunar Dust in Twilight to make the face appear illuminated. The lips were lined with Youngblood Lip Liner in Pout and covered in Youngblood Lipgloss in Rhapsody to shade out and highlight the lip without drawing attention from the bright, rosy eyes.

When Liz was asked about the decision to create a look based on the pinks drawn from wildflowers, she said that "the intense pink shadows we chose for the whimsical eye really created a great pop of color to enhance the whimsical tone".

The second look was for the classic bride. Inspired by 1920's finger waves, the final look was soft and feminine - a contemporary approach to an eternally popular idea.

The wavy classic look was face-framing and flattering. The hairstyle was voluminous and beautiful, a look that is very popular during this year's award season. With a heavy part to one side, the curls were brushed out to create a delicately textured look, reminiscent of Veronica Lake.

To create the look, B More Building Spray was sprayed at the roots as a primer and body builder. B Bold Texturizing Spray and B Clever Dressing Creme were applied at the roots after the hair was clean and dry to add volume. When the hair was being curled, B Confident Styling Spray was used before and after to set the curls. As a final touch, B More Building Powder was sprinkled at the roots and worked in through the ends for maximum volume, hold and grip. B Excellent Shine Mist completed the look and added shine.

Holly said that "to create Alyssa's classic hairstyle, I used a one inch clampless curling iron to give her soft waves. I then hand formed the S-Wave pattern in the hair to add sleekness to the top".

The makeup look applied to the classic bride incorporated a defined eye with graphic liner, soft cheeks, and a bold lip. Liz created a neutral smoky eye by using the Youngblood Eyeshadow Quad in Timeless and Shanghai Nights. The more retro-inspired look included a fresh take on the classic red lip, applied by Ashley.

"To create Alyssa's classic red lip, I first lined them with Youngblood Lip Liner in Mocha. I then filled them in with Youngblood Lipstick in Vixen to define and add intense pigment," explained Ashley.


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To die for: FHI Pro 2000 Hairdryer

Posted 1:06 PM by

FHI Heat Platform Nano Salon Pro 2000 Powerful Tourmaline Ceramic Hair Dryer: long name, fantastic tool. The FHI Heat Platform tools are the only brand that I carry at the salon because of the great features included in their products.

The FHI Pro 2000 Hair Dryer is safer on your hair than many other options. The exclusive proprietary nano-fuzeion technology, gentle far infrared heat, and low electromagnetic field prevent damage to the hair. Through this technology, the FHI Pro 2000 is able to achieve unparalleled conditioning and shine. The tourmaline ceramic dries the hair evenly and reduces drying time up to 50% while producing an increased amount of negative ions to seal in moisture, repel humidity, reduce frizz and help eliminate static.

The Pro 2000 Dryer has a triple heat setting, which offers even heat distribution, a dual air setting for fast and even air flow, and a cool shot button to lock in your desired style. It is ergonomically designed and well balanced to reduce tension and fatigue in your hands, wrists, and arms. The dryer includes a 12ft professional cord with a velcro closure and a hang up hook for ease of storage.

With the FHI Pro 2000 Hair Dryer, you receive a speed dry nozzle, a curl defining diffuser, and a straightening comb attachment. It also includes a protective storage bag as a free gift! It is sold with a one year warranty from FHI Heat which warrants all of its styling tools against defects in materials and workmanship for one year from the original purchase date, with a receipt of purchase from the salon.

With the holidays around the corner and cold weather setting in, now is the time to purchase a professional salon worthy hair dryer. It will reduce your drying time in the morning, ensuring you never walk outside with wet hair. It will keep your hair from becoming a static disaster during the cold, dry Indiana winter. And it will keep your hair healthy and happy until your next trip into GENEVA!


This month we are giving away a free blowout appointment including a styling lesson with Jaime. To win this prize, answer the following question from the November newsletter:

There is a new apartment complex being built in Irvington. Where in Irvington is it set to be built?



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To Die For: Good Hair Days Magic-Grip Hairpins

Posted 9:11 AM by

We've all seen it and we all know it. It's a fact, plain and simple, can't be refuted or denied.

I have A LOT of hair.

It's long, it's thick, it's wavy, it at times seems unmanageable. And it definitely, for sure, without a doubt, keeps me insulated and hot. Thus being the reason, when I want to put it up, I want it to stay up. Plain old bobby pins don't work for me. I need something much more hardcore, a clip with a little backbone. That is why I was ecstatic when I found out about the Magic-Grip Hairpins. These suckers hold up my hair as if it's not a challenge at all. Three or four of these babies and I can go throughout my day without needing any readjustments. Genius!

Now, I am in no way claiming that only people with thick flowing locks can use these pins. I'm fairly certain anyone could find a use for them. I have used them in people with thin hair, short hair, and even fine hair. What I am saying is that these people can resort to using plain old bobby pins, I can not. I need my hardcore hairpins.

I believe that these pins are magic (i.e. the name "Magic-Grip Hairpins).


This month we are giving away a pack of Good Hair Days Magic-Grip Hairpins to two lucky clients! If you would like to win a pack of these fabulous hairpins, simply leave a comment with a description of your favorite Halloween costume of all time! Pictures are encouraged. We will pick our favorite two entries as the winners!



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Irvington Public Art Project

Posted 9:12 AM by

Irvington Terrace, in conjunction with the City of Indianapolis and Keep Indianapolis Beautiful, is hosting a competition to paint the seven traffic signal boxes along Washington Street from Emerson to Edmondson. This sort of contest has been adopted all over the United States as a way to tie together tasteful street art and the neighborhood it is displayed in. Artists from the eastside will have an opportunity to have their vision put on display along Washington Street for everyone passing by to enjoy! Some examples from other contests include:


(Missoula, Montana)

(Coachella Valley: Indio, California)

(Tampa, Florida)

A jury will select the seven designs to be displayed. Each winning artist will receive $150 and all of the paint and materials will be provided! At the Irivngton Halloween Festival on October 27th, each design will be on display for people to vote for their favorite one. The winner of that contest will earn an additional $100! Designs must be submitted by October 1st so if you are an artist, start brainstorming!

We're so excited! Can not wait to see all of the fantastic ideas and streetscape updates!

If you have any additional questions or comments, or would like to submit an entry, contact irvingtonterrace1913@gmail.com.

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Irvington Streetscape Construction Update: August 7, 2012

Posted 11:58 AM by

Audobon and Ritter are now open!

The bricks look great! Next step in Streetscape construction was to close the south lane of Washington Street. This began on August 6th. The south intersections of Ritter and Audobon will be open until Labor Day weekend. The intersections at Layman and Irvington will be closed from August 7-10 for brick placement.

To keep up with all of the Streetscape updates, check out the Irvington Development Organization's website!

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to die for: nourishing hair building pak

Posted 5:09 PM by

I love using hair dryers, curling irons, flat irons and being in the sunshine. Unfortunately, all of my favorite things have the ability to damage hair. From scalp to ends, hair protection products are crucial to keeping your hair healthy and beautiful. Of course, consistent cuts help as well; but for the time between your appointments certain steps can be taken to keep your hair from becoming dry, damaged and brittle. Some of you have heard me say before that I “torture” my hair. Between the daily drying, curling and the color processes with high-lift blondes, my hair quickly becomes dry and brittle. My favorite new discovery to combat these issues is the Nourishing family of products from the Davines Natural Tech line, and the Nourishing Hair Building Pak in particular.

The pak is a mask designed for dry and damaged hair. Used as a conditioning product, it nourishes and restructures your hair shaft from the inside – out, leaving your hair feeling soft, shiny and full-bodied. To get the maximum results from the product, I would recommend massaging it into your scalp and ends thoroughly on towel-dried hair (water dilutes the product), and then letting it set for about 15 minutes. I know it sounds like a long time, but it will be worth it in the end. If you would like, after you apply the pak, throw your hair up in a clip and finish washing up, shaving, whatever you have to do, then rinse it out and be amazed with the change! The pak is infused with essential oils to leave the scent of mandarin, petit grain and ylang ylang (my husband LOVES the smell). My hair feels healthier and looks ten times better than it did before I started using the line. I have noticed an obvious difference in the shine, manageability and softness of my hair, and apparently others have as well, because the compliments just keep coming! I would recommend the Nourishing Hair Building Pak to anyone. One lucky reader is going to receive a free Nourishing Hair Building Pak. The winner will be randomly chosen from all who answer this question from the July newsletter correctly:

In every issue of our monthly newsletter, there will be a Studio Reward for our loyal readers. In July, what is the featured Studio Reward?

The winner will be announced in the August newsletter!

Good luck!

~ Jaime Z.


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Irvington Streetscape Construction Update

Posted 9:45 AM by

Irvington Streetscape construction has defintely been making some progress! The sidewalks have begun to be extended on the northside of Washington Street, right outside of GENEVA!

According to the Irvington Development Organization website, the sidewalk between Ossip and Audobon should be finished by the end of the week. YAY!

Workers have started cutting away at the south side of the Washington Street sidewalk to keep ahead of schedule. Ttraffic closures are expected to be switched to the opposite side in mid-July.

The north lanes of Washington Street at Audobon and Ritter will be closed starting on July 9th.

All of the work is still expected to be done by the Halloween Festival!

Check back for more updates and information!


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FW2011 Hair: Miss Sixty

Posted 2:51 PM by

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Hot Hair Accessories for Spring!

Posted 2:28 PM by

The first day of Spring has come and gone and although sometimes Indiana can be quite temperamental....we're getting prepped for sunny weather!

There are lots of hair accessory trends from last year which are making a comeback this year, such as the headband placement that's nods its head to hippies of the past.  Wearing the headband over the top of the hair instead of underneath is hot again for this year. 

Headband Nordstrom (nordstrom.com)

What's different about this year's trend, though, is that we're seeing this look turned up a notch on the runway by using wider accessories, such as scarves to get a more impactful look.

Spring 2011 scarf 

Speaking of scarves, one of the trends that I'm super excited about---Square Scarves!  This trend is coming back big!  I'm not talking Bandanas, here ladies.  I'm talking beautiful, luxuriously silky scarves in interesting pattern that catch your eye.  Not only are they a great fashion statement, but they're also practical in that they act as a hair protectant to keep your haircolor from fading in the harsh UV rays.


Square Scarf (nordstrom.com)

Square Scarf

Sqaure Scarf(nordstrom.com)


Also, for sun protection--grab a hat!  Not just any hat though....you'll of course be grabbing one of the trendiest hats of 2011!  Duh!  That's right, it's the Straw Fedora!  And this trend is so cool that it's not just for the ladies--men are rocking this look too!  No matter what shape or color... this look is cool!  Just make sure the had fits your head, it should be able to rest easily above your temples without much tugging.

Straw Fedora Hot Topic (hottopic.com)

Straw Fedora Style Beans 

Straw Fedora Nordstrom (nordstrom.com)

Macys Straw Fedora (macys.com)

Straw Fedora Men


You can find these trends via some of the wonderful retailers that I've cited for these photos, or you can find some cool vintage pieces at your local thrifting hot spot for less cash.  Either way--consider yourself In-The-Know for Spring 2011!  Let us know your other favorite looks for Spring by commenting below!





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Bridal Hairstyling Trends for 2011

Posted 5:05 PM by


It's that time of year---Spring is finally springing and summer is nearing---and March officially kicks off what I endearingly refer to as "Wedding Season".  It's a great time of year to have a wedding, the sun is shining, flowers are in bloom, and love is in the air (or at least we hope so).  It seems like a nice time to revisit some of the most popular updo and formal styling trends this year. I'll be showcasing some of the most trendy and up-to-date style options.  Whether you're the bride, or simply an wedding guest, you're bound to have all eyes on you.

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.



Romantic UpdoRomantic UpdoRomantic Updo

Feminine & Soft

STYLIST KEYWORDS:  romantic, soft, loosely pinned curls, textured throughout, full of volume, tousled

STYLE STARS: Jessica Alba, Sandra Bullock, Eva Longoria



Retro UpdoRetro updoRetro

Classic & Retro 

 STYLIST KEYWORDS:  old hollywood, retro, classic, "S" curls, sleek, high shine

 STYLE STARS: January Jones, Marilyn Monroe, Scarlett Johansson, Katherine Heigl



 Boho UpdoBoho UpdoBoho Updo

Boho Chic

STYLIST KEYWORDS:  bohemian, messy, casual, fashionable, braided (optional), textural, hippie

STYLE STARS:  Nichole Richie, Mary-Kate Olsen, Lauren Conrad, Kristen Bell



 There you have it!  2011 is all about making a fashion statement and getting back to grass roots.  No ultra modern styles here.  Where bohemian or classically elegant, this year's looks are getting back to the basics of flirty feminine beauty.  A beautifully sculpted S curl bang, or a braided accent can really set your look apart from the rest.  


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Flashback: Hair Feathers

Posted 10:35 PM by

Adorning the hair with feathers has been a long-time tradition in the history and culture of our society dating back hundreds of years.  Feathers are sought after because of their soft feel, wild color range, and flowing beauty.  Feathers have been making an impact in fashion in recent history by enhancing the look of clothing, jewelry, hair accessories, and most recently feather hair extensions


...POWERful, SPIRITual, COURAGous...

Cheyenne Girl Headdress

When thinking of hair feathers, you may immediately think back to the rich history of Native American culture.  Feathery headdresses for Native Americans had a spiritual meaning.  They were worn by Native American Chiefs to symbolize their communication with the Spirit, and to show off their divine wisdom. Feathers also represented the power of the thunder gods, along with the power of air and wind.  Sometime feathers were representative of courage during a battle or a successful hunt.


...FASHIONable, evolving, LIBERATIng...

 flapper featherflapper feather dress

At the mention of hair feathers, you might also recall the Roaring Twenties and the birth of the flapper.  Flappers presented a fashion-forward image that was always recognizable.  They took pride in being cutting edge--sporting shorter hair cuts, unconventional dresses, and feathered hair accessories.  While the term "flapper" has different connotations and meanings to different people, it is known that the origin of the word "flapper" refers to a young bird learning to fly.   It is rumored that their Flappers of the 1920's wore their feather accesories as a representation of this journey--their metaphorical "flight" into womanhood. 


...free, natural, unpredictable...

feather extensionswhite feathers

Fast forward to society today, and the feather accessory is still as impactful as it has always been.  Feathers are crossing cultural divides, and making waves in fashion.  You can choose from an array of feather headpieces, jewelry, or semi-permanent feather hair extensions. The modern woman tends to choose a feather as a representation of their connection to the earth, wild and carefree.  They sport feathers as a way to show their liberation from tradition.  Feathers can still carry spiritual significance, or may even represent an emotional journey.


Black Swan Feathers

One of the most awe-inspiring and controversial films of 2010, Black Swan,  brought the symbolic nature of the feather to new heights.  Feathers in this film were representative of one young woman's struggle with personal identity.  The black feathers represented letting go and discovering her true nature, dark as it was. The feather was given a haunting persona, full of intrigue and mystery.



 Ke$ha feathers Miley Cyrus Hair Featherfeather rocker


Whatever the feather symbolizes to you and your own personal journey, rest assured that its meaning is completely interpretive.  Perhaps that's what makes the feather such an evolving symbol throught the years.  These days, no matter what your style, you can find hair feathers to suit your own personal style.  Celebrities have been spotted with feather adornments both on the red carpet and on-the-go doing daily tasks.  This shows that the hair feather can transcend formal and casual occasions. 



 Feather extensionsfeather extension

 In 2011, the newest wave of feathers in hair design are being worn as semi-permanent feather extensions.  These feathers are worn by people who are interested in more of a long term, easy to manage feather style.  They can be worn in a variety of color combinations ranging from super fashionable shades to very natural earthtones.  You can opt for as many feathers as you like to accent your current style.  These feathers can be treated just like your natural hair--shampooing, hot ironing, etc.   You can choose the ones that are right for you and can get the look that suits you. Wear them in your hair for 8 weeks or more with no fuss.  Whether you wear them because of a deeper personal meaning, or because you just love to be a trendsetter--now it's easier than ever get the look you want.



To learn more about how to get these semi-permanent feather hair extensions, and for your own personal consultation from a hair professional, conact us at GENEVA Hair Studio for more information.



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Introducing: GENEVA Hair Studio

Posted 3:16 PM by

Introducing IndianapolisGENEVA Hair Studio, a new boutique-style salon catering to contemporary culture and a modern lifestyle.   

This chic urban locale vows to offer your best salon experience, offering custom hair styling, coloring, cutting and indulgent beauty delights. GENEVA Hair Studio is dedicated to offering its clients an educated and highly-skilled team of artists and stylists with a range of talents. 

The studio is situated in the ultra diverse and trendsetting Historic Irvington district, located in Indianapolis’ east end. This Washington St. storefront salon echoes the charming history of the community and is placed right in the center of Irvington’s best offerings in culture, art and music.  The neighborhood’s eclectic style is reflected in the salon’s interior with a multifarious decor.  Complete with a black leather vintage style sofa, unique artwork and a balanced mixture of the antique and the modern, there is always something guaranteed to catch your eye.  Exclusive hair care and beauty lines complete GENEVA Hair Studio’s top-notch salon atmosphere.  Offering its clients only the best, the studio carries elite and swank product lines including Benniefactor, Shuga, Davines, and Gage for Men.

The inception of GENEVA pays tribute to salon owner Jaime Zentz’s long-established family history in the beauty industry. Jaime’s grandmother and former salon owner Geneva Chanley is the salon’s namesake and daily inspiration??.?

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Introducing: GENEVA Hair Studio

Posted by

Introducing IndianapolisGENEVA Hair Studio, a new boutique-style salon catering to contemporary culture and a modern lifestyle.   

This chic urban locale vows to offer your best salon experience, offering custom hair styling, coloring, cutting and indulgent beauty delights. GENEVA Hair Studio is dedicated to offering its clients an educated and highly-skilled team of artists and stylists with a range of talents. 

The studio is situated in the ultra diverse and trendsetting Historic Irvington district, located in Indianapolis’ east end. This Washington St. storefront salon echoes the charming history of the community and is placed right in the center of Irvington’s best offerings in culture, art and music.  The neighborhood’s eclectic style is reflected in the salon’s interior with a multifarious decor.  Complete with a black leather vintage style sofa, unique artwork and a balanced mixture of the antique and the modern, there is always something guaranteed to catch your eye.  Exclusive hair care and beauty lines complete GENEVA Hair Studio’s top-notch salon atmosphere.  Offering its clients only the best, the studio carries elite and swank product lines including Benniefactor, Shuga, Davines, and Gage for Men.

The inception of GENEVA pays tribute to salon owner Jaime Zentz’s long-established family history in the beauty industry. Jaime’s grandmother and former salon owner Geneva Chanley is the salon’s namesake and daily inspiration??.?


Hot or Not Volume 1

Posted 10:28 PM by

Hot or Not

Welcome to the inaugural edition of Hot or Not.  Today, I'm featuring a woman who has been a hairstyle icon since the early 90s when she appeared as "Rachel" on tv's FRIENDS.  That's right, we're talking about Jennifer Aniston!  Since the success of her show, Aniston has traded in the "The Rachel' and gone forward with a different signature look, sporting a very long, sleek style.  Pin-straight, and honey blonde has been her trademarked look for almost a decade.

This month, Jen made waves when she lopped her hair off and highlighted it with a stronger hue of blonde.

So now, I pose the question--Hot or Not?


 Jennifer Aniston 2011


My vote is........   HOT!


This cut says to me that Jennifer is finally having fun and ready to start fresh.  I love the color being slightly brighter in front, it makes me think of Spring.  All in all, Jen is beautiful and will always be hot.


What do you think?  Let me know by weighing in on the comments section below.



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Award Season Beauty - Grammys

Posted 3:50 PM by

Watching the Grammy's every year is such an enjoyable event for me.  I love that the ceremony is jam packed with plenty of musical performances--and that there's a representation of every music genre.  What's even more fun is that musicians are always so flashy and fun to watch on the red carpet.  I loved this year's fashion and beauty especially because I didn't see as much of the usual extreme attention grabbing gimmicks which usually fill the Grammy's red carpet in droves.  With the exception of Nicki Minaj cheetah hair (yikes!) and Gaga's egg incubator, the air this year was full of class and sophistication.  Some of my favorite flashy artists this year toned it down and presented more tasteful style choices.  Grabbing attention without looking desperate must have been this year's theme.  I, for one, loved it.

My Top Beauty Picks:

Adam Lambert 2011 Grammys

Adam Lambert looks like a rock god in with this look.  He traded in his emo spiked locks for this classic slicked back style.  The universe must been on his side Sunday night because this hair laid perfectly for the duration of the night.  Other celebs attempted this same style (Bruno Mars, among others) but none looked so suave as Adam.  This hair paired with his trademark smokey guyliner and his Zoolander pose makes me OBSESSED with this look!  Kudos, man.

Katy Perry 2011 Grammys

 Katy Perry is all grown up now, and she's was really exuding that vibe all night.  This look was sans bangs, which was nice because it showed off her amazing makeup.  Her eyes were the focus, with purple glitter on the upper lid and a lime green smokey liner on bottom.  I like that even though she's definitely presenting a more adult demeanor, she still can be super playful with her makeup colors.  It was just enough without going over the top.  Well, maybe if she had left the wings off....  

Rihanna 2011 Grammys

 Rihanna is always a style star, and her look this time around was a jaw dropper.  I can't say enough about how great this shade of red hair suits her.  She looks fierce and so ultra fashionable.  Her hairstlye and makeup were both subtle and flawless, leaving the world to stare in awe of her natural beauty and **ahem** that dress.



Next up on the Award Show circuit.....the Oscars!  Stay tuned!

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Award Season Beauty - SAG

Posted 6:04 PM by

The Screen Actor's Guild awards ceremony was held this year on January 30th, and was viewed by 5 million television viewers.  This show is really doing a great job at picking up extra viewers by catering to its niche of being the award that exclusively honors  actors' performances.  As a viewer, its really nice because the show if filled with speeches from people that we can actually recognize.  No offense to cinematographers, composers, and producers--but I'm sure I'm not the only one who's thankful for DVR during their speeches. 

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I love actors, and I gotta tell you that for this round of awards it was young Hollywood who aimed to impress!  Kudos to the Glee girls who rocked the house with fresh, exciting makeup and hair looks!

My Top Beauty Picks:

Amber Riley

Amber Riley--Yowza! She is has taen her look to rockstar status with this look.  She is looking majorly fierce with this bold lip.  What I can't get over on this beautiful makeup look is her sculpted cheeks which have been highlighted beautifully.  The eye makeup was kept subtle as not to draw attention from the bold lip color choice.  Her hair is shiny, and smooth.  She rocked this look with confidence, which I love!  Bravo!

Jenna Ushkowitz

 Jenna Ushkowitz is making sure that Glee fans are going to be asking themselves "Lea Michele who?" at this year's SAG awards. Jenna balanced a very classic updo with a youthful fashion makeup look.  This makeup color story looks like it was pulled right of the Spring/Summer 2011 runway.  She's young, she's cool, and she got this look right!

Dianna Argon

Dianna Argon.  This look is screaming "MOVIE STAR" to me.  My prediction: her character on Glee will be written off in the near future, so this girl can make more time for her booming career on the big screen.  This look is my favorite of the night!  This eye look is so cool.  Her brows are dramatically darkened, giving her much more of an adult look.  The hair is simple and sexy.  I feel like the hair is actually channelling Gwyneth Paltrow at the height of her stardom.  Keep it up, girl!




Next up on the Award Show circuit.......The Grammys!


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Award Season Beauty - Golden Globes

Posted 2:57 PM by

It's time for my favorite season on the year!  That's right, it's Award Show Season!   The 2011 Golden Globes Ceremony kicked it off on January 16th.   

At this year's Golden Globes, the blonde bombshells stole the show! From classic, to retro, to sexy--these ladies got it right! 

My Top Beauty Picks:

Julianne Hough

Julianne Hough looks stunning with her low updo, swept off of  the face.  The hair being pulled back reveals a flawless face of makeup.  What I love about this hairstyle is the amount of height still left on top which slims her face.  Her stylist walked a fine line with this, and pulled it off beautifully.  A swept-back style like this could've easily made her look like a schoolmarm, but not this time!  A+

 January Jones

 January Jones is mesmerizing in this classic look. Her makeup was so impeccable that I didn't even notice the "dress heard round the world" that she was wearing.  Her bold glossy red lip is so chic, but what I love more is her perfectly groomed brows!  This is a prime example of what it means to rock a full brow and do it right.  


Claire Danes

Claire Danes should teach a class on how to look effortlessly beautiful all the time.   Not a hair out of place, this minimalist look is my favorite of the night!  Can you say LASHES!?  I noticed them right away!  I quickly remembered that she's the new spokeswoman for Latisse.  It looks so natural on her and I'll tell you, I can barely even notice the brown spots on her eyelids!  Just kidding. (That was a bad Latisse joke.) 



Next up on the Award Show circuit......SAG Awards!

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The Year of The Pixie

Posted 3:51 PM by

It's a new year!  We're all starting fresh this year, reinventing ourselves.  What better way to discover the new you than a fresh beginning for your hair?  Liberate your hair from years of hiding in ponytails, hats and scarves!  A new pixie style might be right for you!

So what is a pixie, exactly?

"A pixie cut refers to a short woman's hairstyle, generally short on the back and sides of the head and slightly longer on the top. Women began exploring shorter hairstyles in the 1920s, which were widely popular by rebelling women known as flappers.  The pixie cut has occasionally been brought into the spotlight, being worn by world famous stars and models such as Alyssa Milano, Natalie Portman, Kiera Knightley, Rihanna, Katie Holmes,Victoria Beckham, and, recently Emma Watson.

Pixie cuts work best on women with thin straight hair. Fine features, such as high cheekbones and large eyes, are accentuated with this hairstyle. Depending on the style, pixies range from as short as a half inch in some places to two or three inches long in others. Pixies are very easy to care for and can be worn casually, or dressed up for special occasions." [Wikipedia.org]

Get Inspired Today! 

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.


Shannyn Sossamon Pixie Cut 

Free & Sassy

Shannyn Sossamon - STYLIST KEYWORDS: fringy, whispy, flirty,
long bangs, feminine, soft, natural wave, piecey, cheek-length sides, cut-out ear


Emma Watson Pixie 

Cool & Chic

Emma Watson - STYLIST KEYWORDS:  earthy, very short, tapered in back,
baby bangs, sharp, clean, sophisticated, rounded shape


Ginnifer Goodwin 

Romance & Timelessness

Ginnifer Goodwin - STYLIST KEYWORDS:  romantic, feminine,
tapered sides and back, swept off the face, messy, height on top


Michelle Williams

Hip & Modern

Michelle Williams - STYLIST KEYWORDS:  mod, long layers on top,
tapered back, long bang, side swept bangs, straight, smooth, rounded


Worried about how to keep a feminine look while rocking your new pixie cut? 

When starting with a new short haircut, it will most likely be intimidating for the first several days.  The most common concern is looking too 'boyish' or masculine.  The easiest way to combat this look and feel more confident with your new short 'do is by altering your makeup.  Adding subtle touches of femininity can really make a difference in the way you feel and how people will perceive your new style. 

Three Easy Steps to Instant Femininity!

  1. Always wear blush!  It's one of the absolute most feminine things that can go on your face. Choose a flattering pink tone and lightly dust it onto the apples of the cheeks and center of the cheek bone. 
  2. Invest in a lash curler to give your lashes an instant flirty flip.  Don't forget your mascara!
  3. To add a girly touch to your eye makeup by choosing to use shades with a touch of shimmer or frost.

Use these steps to get you through your initial transition, and after that, feel free to rock your own style!



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