5541 East Washington Street
Indianapolis, IN 46219-6428


On-Location Hairstyling

On-Location Hairstyling

Trending Now: Pastel Blondes

Posted 2:00 PM by





blonde moments

The major blonde trend this spring and summer is a fun, contemporary change. A pastel blonde movement has taken over salons all over the country. Pale, platinum,  purple and pink pastels are all the rage!

Davines recently added to their blonde color options with their Flamboyance collection. The fabulous blondes created are a welcome change to the blonde looks of the past. Instead of going for a warm golden look, stylists have begun creating pale and platinum blondes with a subtle shade added in, transforming the hair into a gorgeous pastel hue of your choosing.

The pastel blonde look can be complementary to many different facial features and complexions. A purple shade can bring out the blue or green in your eyes and pink can illuminate your cheeks and lips and add a warmth to brown eyes. A rosegold color could also be a feminine compromise on the pastel trend, giving the hair a light golden pink veil of color.

Not all pastel blondes need to have a color added in. Keeping your hair the light base color, whether it be more silver or platinum, can also be a completely beautiful look. A pastel blonde can give the illusion of clear skin and high cheekbones by highlighting your face's natural shadows, accenting the best parts of your face.

The look is not always easy to obtain, especially when you are starting from a darker hair color. It will probably take a couple of trips to the salon to reach the final product, allowing your stylist to keep your hair from becoming extremely damaged from the multiple processes. When you do reach your final destination though, your pastel hair will be a huge hit with everyone you encounter!





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Continuing Education: Color Code I, Airbrush PRO Workshop, & America's Beauty Show

Posted 2:56 PM by


color code 1

Liz, Cara, & Allie attended a Davines color class at The Space this month, known as Color Code I, the class went over the basic knowledge that every stylist should have about the entire Davines color line.

The stylists who attended the class were able to participate in a hands-on training session with the Davines color line. They split off into groups and were able to experiment with formulating and applying color on live models.

Allie particularly enjoyed the opportunity to formulate and apply what she had observed in the class on a live model and see her own end results.

“I learned more details about contributing colors and the natural contributing color that is in the hair. Knowing that opened my eyes to what Davines colors come from and what their base colors begin at.” - Liz



airbrush PRO makeup workshop

Liz, Holly, and Amilee were in attendance for the GENEVA Airbrush PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on airbrush makeup artistry techniques used to create the perfect look for any special occasion.

The workshop covered full application of foundation, contouring, blush application and more, leaving any client with a Hi-Def finish.

“Great! The hands on portion was really helpful – the dots and dashes on paper were a great warm-up for applying them on real people. Thanks Ashley!”

"The class was very helpful in learning new airbrush techniques. The trigger control tips were great in learning how to support and control the air brush gun.”



america's beauty show: chicago

The entire GENEVA team headed to the Windy City to attend America's Beauty Show. 

The annual trade show included multiple vendor booths, live haircutting & coloring demonstrations, as well as hands on classes over various techniques.

Holly's favorite look from the show was a light lavender cut with straight across bangs.  Her favorite moment of the show was sighting Tabatha Coffey and trying to say hello.  Holly also claims that she yelled "I'm taking over!"

Liz says “Attending the show was definitely inspiring. It is a very cool environment to learn, take classes, purchase awesome goodies, and get inspired! Standing back and observing all of the product lines and hair guru’s take stage was pretty awesome.”








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To Die For: The Legend Classic Irvington Cafe

Posted 4:41 PM by

enjoy a night out at your favorite eastside cafe

I love visiting The Legend in Irvington. The hometown, home-cooked feel is so...homey! From the moment you enter through the front (or back) door, you feel very welcome. The symphony of clatter coming from the kitchen is remniscent of a childhood memory, and the food that follows is soulful and delicious.

The Legend first opened in 2003 and has been serving the eastside with pride since then. It is locally owned and operated by the Robertson family. The Robertson's opened their restaurant with the goal of establishing a relationship with the residents and patrons that will carry on throughout their lives. Once you eat at The Legend, you will always want to come back. I know that we at the salon will walk over there for lunch or dinner on a weekly basis.

The menu at The Legend isn't huge, but it holds many favorites and is very reasonably priced. They have new specials every day and homemade soups that will run out if you aren't quick enough. Food served is known as "comfort food" and it does just that: comforts. The sandwiches are good-sized and fresh, half of one will fill you up for lunch. The Pepperjack Macaroni and Cheese is technically a lunch-time side (it is only offered during the lunch hours); however, sometimes I treat it as a full meal and get a double order. It is that good. The entrees are an original take on old favorites, such as the Maybe-Your-Mom's Meatloaf. And the triple chip cookies are out of this world, incredible, and amazing (milk, dark and white chocolate combined?! Yummmmmm).

I highly recommend making a trip over to The Legend for a meal, whether it be with friends, family, co-workers, or getting some take-out for yourself. You will be pleased that you did. It truly is to die for.



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Continuing Education: Gage for Men Haircutting and Basic PRO Makeup Workshop

Posted 3:45 PM by




gage for men haircutting

The GENEVA team hosted  an in studio training instructed by Brittany Griffith, a Benniefactor and Gage for Men Educator. Brittany presented innovative approaches to men's hair design.

The GENEVA team was inspired,  Holly learned about detailing the hairline in a more efficient way giving her more confidence.  Amilee was excited to dive back into shear over comb cutting.


basic pro makeup workshop

Liz, Allie, and Cara were in attendance for the GENEVA Basic PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on basic makeup artistry techniques used to create an everyday glowing look.

These techniques demonstrated color theory, basic application, and  proper brush use. These techniques are applicable to any client's desired finish.

After the workshop Liz was "really excited to use new techniques for innovative brows and proper application of shadows according to eyeshape."

Interested in becoming a PRO? check out our Spring 2013 schedule: http://www.genevahairstudio.com/pro-classes


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GENEVA Hair Studio Bridal Collection

Posted 7:24 PM by

Arriving at GENEVA Hair Studio on a cold January Sunday morning, Jaime Zentz, Amilee Smith, Ashley Renee Salazar, Liz Hoch, and Holly Beasley began preparing for the day.

Over the day, two models were created into two different versions of brides: classical and whimsical.

Jaime elaborated that she feels "as though within both bridal looks there are features present for every bride.  Our team focused on hair and makeup designs with elements that will speak to all of the brides we work with at GENEVA Hair Studio.  This 2013 Bridal Collection is fun and creative with sophistication."

Dresses and headpieces from ReTulled, the bridal and evening wear consignment boutique, were donated. George Thomas donated handcrafted bouquets, specifically designed to go along with the themes described. Christa DeJesus Photography was called in as the photographer to shoot the models throughout the day.

"I am so pleased with not only the collaboration of my team creatively but the participation from ReTulled, George Thomas and Christa DeJesus Photography.  This truly was a team effort," stated Master Designer and Owner Jaime Zentz.

The whimsical bride was described as an almost modern-day Victorian. Inspiration came from the pale, natural colors of wildflowers, vintage dresses and jewelry, and floaty bohemian styles.

A new take on braids and twists were incorporated into the whimisical updo to create a unique and flattering texture. With a full head of beautiful curls, the updo was swept to one side and then cascaded down in an intricate mixture of braids and twists to highlight the model's high cheekbones and create a fairy-tale effect.

B Tenacious was worked through Taylor's hair to give it hold and moldability when creating the braided, textured look. When the stylists were finished pinning the hair into place, B Proud Holding Spray was applied to keep the curls and designs in their preferred place.

" We all had our hands in Taylor's whimsical hairstyle. Three of us were working on knotting, and twisting, and pinning until we achieved our desired look," explained Amilee.

The pink shades taken from the wildflowers were the inspiration for the makeup look. The focal point inspired look focused in on the eyes, highlighting the cheeks with Youngblood Lunar Dust in Twilight to make the face appear illuminated. The lips were lined with Youngblood Lip Liner in Pout and covered in Youngblood Lipgloss in Rhapsody to shade out and highlight the lip without drawing attention from the bright, rosy eyes.

When Liz was asked about the decision to create a look based on the pinks drawn from wildflowers, she said that "the intense pink shadows we chose for the whimsical eye really created a great pop of color to enhance the whimsical tone".

The second look was for the classic bride. Inspired by 1920's finger waves, the final look was soft and feminine - a contemporary approach to an eternally popular idea.

The wavy classic look was face-framing and flattering. The hairstyle was voluminous and beautiful, a look that is very popular during this year's award season. With a heavy part to one side, the curls were brushed out to create a delicately textured look, reminiscent of Veronica Lake.

To create the look, B More Building Spray was sprayed at the roots as a primer and body builder. B Bold Texturizing Spray and B Clever Dressing Creme were applied at the roots after the hair was clean and dry to add volume. When the hair was being curled, B Confident Styling Spray was used before and after to set the curls. As a final touch, B More Building Powder was sprinkled at the roots and worked in through the ends for maximum volume, hold and grip. B Excellent Shine Mist completed the look and added shine.

Holly said that "to create Alyssa's classic hairstyle, I used a one inch clampless curling iron to give her soft waves. I then hand formed the S-Wave pattern in the hair to add sleekness to the top".

The makeup look applied to the classic bride incorporated a defined eye with graphic liner, soft cheeks, and a bold lip. Liz created a neutral smoky eye by using the Youngblood Eyeshadow Quad in Timeless and Shanghai Nights. The more retro-inspired look included a fresh take on the classic red lip, applied by Ashley.

"To create Alyssa's classic red lip, I first lined them with Youngblood Lip Liner in Mocha. I then filled them in with Youngblood Lipstick in Vixen to define and add intense pigment," explained Ashley.


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How To: Long, Luscious Lashes

Posted 4:43 PM by

How To Cleanse Away Mascara Safely

I prefer a tubing mascara because the mascara "tubes" can be loosened with pure, simple water and wiped away.

My preferred tubing mascara is Blinc Mascara, which is sold at GENEVA Hair Studio.

If you prefer to use traditional mascaras, the best thing for your lashes is to use an eye makeup remover instead of any facial cleansers or soaps.

Facial cleansers and soap have tha ability to dry out your lashes, causing breakage and shedding.

One type of eye makeup remover to avoid is an oil-based remover because the oil can interfere in the absorption of an eyelash conditioner.


Blinc Tubing Mascara is sold at GENEVA for $24.00

How To Apply an Eyelash Conditioner

Once I have properly cleansed away my old mascara, I apply Revitalash Eyelash Conditioner.

The Revitalash Conditioner applicator looks like a liquid liner brush. To apply the conditioner I simply run the brush along my upper lash line, as close to the base of the lashes as possible from the outer corner in.

Sometimes I will also run it along my lower lash line; however, the conditioner works so well that I do not apply it on the lower lash line nearly as often as the upper.

Within two to three weeks of proper daily application, you will notice a difference in lash length. Personally, my lashes doubled in length resulting in a naturally curled shape once the full length came in. Not only do I have much longer lashes, I also no longer need to use an eyelash curler. Bonus!

Revitalash Eyelash Conditioner is sold at GENEVA

3 months for $94.00, 6 months for $150.00

How To Apply Mascara for Long, Luscious Lashes

I have a daily mascara application routine I perform to create full, defined lashes. I have the length from my eyelash conditioner but I create bulk and definition with my mascara regime.

I begin by applying Revitalash Primer. I immediately follow that with Revitalash Mascara in black and quickly top it with Blinc mascara in black. Each coat needs to be applied swiftly before the coats begin to dry. Every layer builds bulk and the final top coat of Blinc tubing mascara seals all coats with a defined, water-resistant tube.

Revitalash Volumizing Primer and Mascaras are sold at GENEVA for $23.00 each


The entire process is quick and extremely gratifying.

Talk about killer lashes!


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Continuing Education: Color Code I, Color Code II, Pampering Protocol and more!

Posted 8:30 PM by

color code I

Megan attended a Davines color class at The Space at the beginning of October. Known as Color Code I, the class went over the basic knowledge that every stylist should have about the entire Davines color line.

The stylists who attended the class were able to participate in a hands-on training session with the Davines color line. They split off into groups and were able to experiment with formulating and applying color on live models.

Megan particularly enjoyed the opportunity to apply what she had observed in the class on a live model and see her own end results.


color code ii

Amilee, Ashley, and Holly attended the Color Code II class presented by Davines at The Space in mid-October. It was a three-day intensive course led by Martha Peterson, a Davines educator from California.

Martha demonstrated a technical way to create a multi-tonal look by combining a variety of different shades and color schemes. The look created would work on blondes, brunettes, redheads, and more. It was designed to look natural while displaying a great amount of dimension throughout.

The girls also went over different ways of de-colorizing and blonding the hair, which allows more freedom with the options of colors available.

The stylists attending the class were asked to creat e their own collections consisting of two separate colors and cuts. Throughout this exercise, the girls were able to collaborate with stylists from other salons.


geneva hair studio pampering protocol

GENEVA introduced its new pampering protocol this week on November 27th! A couple of weeks ago, the girls at GENEVA had an entire day training session on the protocol. It involved how to properly massage a client's hand making sure to hit all of the pleasurable pressure points, which essential oils should be used to create the greatest effect for the client, and product knowledge.

All of the stylists had to do ten training sessions on each of the protocols to complete their training on the two processes. To learn more about the hot towel therapy and Davines Authentic Hand Treatment, check out our "Newly Released" blog about the new services!


benniefactor argan oil shampoo and conditioner

Benniefactor has come out with a new shampoo which incorporates their B Excellent argan oil serum. If you are as big of a fan of the B Excellent oil as we are, you will love this new product! The GENEVA team recently went through a training to learn all about this new product.

The B Excellent shampoo is for dry, damaged, or coarse hair by repairing the hair from within. It is infudes with Vitamin E, jojoba, and argan oil. It is perfect for the person who straightens or applies a hot tool to their hair daily because it protects the hair. It is great for redheads because it locks in the color and prevents fadage. It controls naturally curly hair, just like the B Excellent oil.

This product is a great choice for nearly every hair type, and will protect your hair from the harsh winter elements. The shampoo and conditioner will be offered at GENEVA in the beginning of December.




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Continuing Education: Renegage Men's Cutting, Davines Advanced Cutting, Short Cutting w/ Jaime

Posted 3:16 AM by

Renegage Men's Cutting Class

Amilee attended a Renegage Men's Cutting Class at The Space in early October. During the class, the instructors went over a multitude of techniques that will assist in the men's cutting process and improve fading and face-shaping looks.

Amilee particularly enjoyed watching a  "free-handed" technique for fading using clipper-over-comb and a shear-over-comb approach to perfect lines.

In longer men's cuts, the instructors demonstrated a few ways of cutting to create a masculine "square" shaped style to accent the jaw and face shape.

There was a hands-on portion of the class that allowed the stylists to work one-on-one with the instructors and experience a more individualized training. Stylists were encouraged to ask questions and try out the techniques learned themselves.

Davines advanced cutting class

Ashley, Holly, Amilee, and Megan all attended the Davines Advanced Cutting Class at The Space in mid-October. The educator was Christine from Salon Concrete in New York City. She showcased new techniques to utilize in many different styles and cuts.

After the lesson, the girls themselves were able to perform three cuts using the techniques: a messy pixie, a shattered bob, and a geometric bob with blunt bangs.


short haircutting w/ jaime

Jaime taught a lesson on short haircutting on October 16th. Ashley was the model for the lesson.

Ashley originally had a shoulder length cut with layers throughout the entire head. Jaime demonstrated an angled bob with a shaved side. She presented a way to transition the shaved portion of the hair into the rest of the cut, to create a look that is both trendy and professional.

Jaime also went over a bevy of tips and tricks for cutting fine hair, such as removing weight in the hair to create a fuller and more voluminous look.

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How - To: Fall Fashion Bun

Posted 2:29 AM by

Ballerina-style buns were a big hit on this year's runways; however, a lot of people have issues getting their own buns to look the same at home. They could end up too small, too tight, falling out, etc, etc. In my tutorial, I will give some helpful tips on how to twirl and secure your own ballerina style bun for a fun, young day-to-day look!


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Continuing Education: Benniefactor Living Lab and Benniefactor Cut Trends 2012

Posted 7:23 PM by

benniefactor living lab

The GENEVA girls traveled down to Louisville, KY this past August and participated in a full day of training at Bennie's studio. The entire Bennie team was on tap to instruct on everything from how to run an efficient front desk to styling lessons direct from Bennie. 

Bennie opened up his salon to other salon owners and stylists to view his studio in action. He is one of the only salon owners to do this...ever. At the front desk, Vanessa was able to pick up some tips on booking clients efficiently that she brought back and applied to GENEVA.

The stylists were able to sit through a great lecture on the benefits of proper marketing and personal branding. The Bennie team highlighted how important customer service and a professional image is in the beauty industry. They also stressed how crucial it is to keep up with the latest trends and always working on professional growth.

In the styling lesson, stylists were able to sit and watch as the Bennie team, including the man himself, demonstrated cuts, color applications, and different styling techniques.


benniefactor cut trends 2012

Amilee was able to attend a cut trends class hosted by Benniefactor at The Space in Indianapolis in September. The class focused on creating the perfect silhouette using new razoring and layering techniques.

The techniques Amilee saw demonstrated would work on a variety of different lengths and are applicable to all hair types. The new layering techniques involved layer placement to enhance profile views by creating that unique person's perfect silhouette.

Amilee particularly enjoyed this class because "it was extrememly educational and gave me a lot of fresh ideas that I will be able to apply on nearly my entire clientele".


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How - To: Sleek Ponytail

Posted 1:44 AM by

My "How - To" lesson for this month is an applicable one because it fits in with the new fall beauty trends and it involves a couple of super secret tricks that I use at home.

A lot of people have asked me before how I get my ponytail to look "tres chic" and yet make it seem so simple... well people, here's how!

DO try this at home!

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Irvington Public Art Project

Posted 9:12 AM by

Irvington Terrace, in conjunction with the City of Indianapolis and Keep Indianapolis Beautiful, is hosting a competition to paint the seven traffic signal boxes along Washington Street from Emerson to Edmondson. This sort of contest has been adopted all over the United States as a way to tie together tasteful street art and the neighborhood it is displayed in. Artists from the eastside will have an opportunity to have their vision put on display along Washington Street for everyone passing by to enjoy! Some examples from other contests include:


(Missoula, Montana)

(Coachella Valley: Indio, California)


(Tampa, Florida)

A jury will select the seven designs to be displayed. Each winning artist will receive $150 and all of the paint and materials will be provided! At the Irivngton Halloween Festival on October 27th, each design will be on display for people to vote for their favorite one. The winner of that contest will earn an additional $100! Designs must be submitted by October 1st so if you are an artist, start brainstorming!

We're so excited! Can not wait to see all of the fantastic ideas and streetscape updates!

If you have any additional questions or comments, or would like to submit an entry, contact irvingtonterrace1913@gmail.com.

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Continuing Education: Dimensional Color and Men's Cuts

Posted 2:42 PM by

Brocato Dimensional Color Class
Amilee attended the Brocato Dimensional Color Class at The Space: Indianapolis in early August. At the class, the instructor went over some new trends and thoughts on color placement to highlight special features and specific face shapes.

She particularly enjoyed the instruction involving new foiling and block coloring placement. The new color placement approach involved adding in color strategically to enhance the client's natural features and make the color "pop". During the hands-on segment of the workshop, Amilee was able to experiment with the new technique. She found it highly complementary to almost any hairstyle and would enhance many seasonal hair adjustments.



Men's Trend Cutting Class 

Holly and Amilee attended a men's trend cutting class presented by Eufora at The Space: Indianapolis. In the class they were shown several classic men's cuts, as well as some new long hairstyles for men. One of the highlights of the class was when the educator demonstrated a texturizing technique using a straight razor on one of the models.


Amilee was so impressed by the straight razor demonstration that after the class she bought her own. She thought that it was a great texturizing technique for most hair types and could be easily styled at home afterwards.



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Irvington Streetscape Construction Update: August 7, 2012

Posted 11:58 AM by

Audobon and Ritter are now open!

The bricks look great! Next step in Streetscape construction was to close the south lane of Washington Street. This began on August 6th. The south intersections of Ritter and Audobon will be open until Labor Day weekend. The intersections at Layman and Irvington will be closed from August 7-10 for brick placement.

To keep up with all of the Streetscape updates, check out the Irvington Development Organization's website!

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All Eyes on Eufora Creative Streak

Posted 1:06 PM by

Have you ever wanted to break out of your shell? Be bold, daring, trendy or unique? Rip off your Clark Kent suit and reveal yourself as Superman?


GENEVA has just started carrying Eufora Creative Streak! You can experience one day or night of creative color fun and then erase the evidence in one shampoo! No need to worry about any permanent changes, Eufora Creative Streak doesn't stain hair or clothes. It is easy to apply and is sold with three different color options and an easy application comb. Stop in to the salon today to purchase your Eufora get-creative quick kit for only $49.50!


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Irvington Streetscape Construction Update

Posted 9:45 AM by

Irvington Streetscape construction has defintely been making some progress! The sidewalks have begun to be extended on the northside of Washington Street, right outside of GENEVA!

According to the Irvington Development Organization website, the sidewalk between Ossip and Audobon should be finished by the end of the week. YAY!

Workers have started cutting away at the south side of the Washington Street sidewalk to keep ahead of schedule. Ttraffic closures are expected to be switched to the opposite side in mid-July.

The north lanes of Washington Street at Audobon and Ritter will be closed starting on July 9th.

All of the work is still expected to be done by the Halloween Festival!

Check back for more updates and information!


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Top Six Construction Tips

Posted 4:24 AM by

Construction on Irvington Streetscape has begun!

During this trying time, we would like to offer our Top Six Construction Tips to ease the pain of congested traffic and lack of parking!

  1. Parking is no longer available along Washington Street. Try the lot behind our building and enter GENEVA through our rear entrance. The east entrance to the lot is on Audobon, across from the Starbucks, and the west entrance is on Layman, after the Irvington Wellness Center.
  2. The northern most lane of Washington has been closed at this time. Please allow yourself some extra travel time to compensate for traffic and keep your appointment running on-time.  
  3. If you do see yourself running late, give us a call at (317) 359 – 2000 so that we can update the stylists and attempt to keep your appointment as it’s been booked.
  4. Starting in mid-June, the intersections at Audobon and Ritter will no longer allow for cross traffic. Detours will be marked as needed, as well as special entrances and exits.
  5. To get to the back lot when the northern Audobon intersection has been closed take Washington to Layman Avenue and then turn north on Layman, the entrance to the back lot is on the right hand side after the Irvington Wellness Center.
  6. Construction begins at Bolton and extends west. As construction advances, we will give updates on lane closures. Continue to check back with us for news!


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Winter Q &A from the GENEVA Professional Stylists

Posted 9:08 PM by

We asked our GENEVA Stylists a bit about winter and how it can affect our hair.  Let's see how they responded.


First, thing's first--what is your favorite thing about winter?

Holly: Everything. The snow, the cold weather, the holidays are all my favorites.

Amilee: Hot chocolate.


How does the cold weather affect my hair?

Ashley: It can dry it out, cause more static, and dull hair.


Are there any particular services that you would recommend to protect my hair during the winter?

Katherine: A glorifying treatment or conditioning treatment.

Ashley: Davines treatment and a fresh cut ALWAYS!


What hair products would you recommend using during the winter?

Holly: B Excellent shine mist or concentrate, depending on your hair type, would be beneficial. Also, our B Balanced shampoo and B Strong conditioner are great during the winter!

Katherine: B Excellent oil treatment, used daily, or B Excellent leave-in conditioner.


How should a person’s hair care routine be adjusted for winter?

Ashley: Adding a treatment to your regime will help your strands – don’t overdo it though!

        Holly: During winter, heavier conditioners will help moisturize hair that has been damaged by the brisk wind.


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Spotlight on Bridal Beauty: Kristen

Posted 10:25 PM by

Spotlight on: Kristen

Kristen came to GENEVA Hair Studio with a vision of a classic, elegant summer wedding.  Beauty comes naturally to Kristen, so our job was easy!  Master Hair Designer Jaime Zentz created her flowing updo, featuring soft S-waves.  She then  accentuated the style with Kristen's own flower accessory to add some fun and additional interest.  Her timeless airbrush makeup look was created by Makeup Artist Lori Shreve to draw focus to her eyes.  A subtle smokiness was applied using a neutral palette of mineral shadows from Youngblood Cosmetics.  The eye look was complimented by a nude lip look and a luminous bronzed cheek. 

Her bridal party cohesively complimented her look with a variety of loosely-waved styles with a deep side parting.

We think Kristen's vision really came to life on her wedding day.  She looked great and we loved working with her group!



Photos by: LinneaLiz Photography

July 2011

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Lauren Conrad's New Locks

Posted 4:22 PM by

Celebrity Beauty Diva and Fashionista, Lauren Conrad, is making a bold statement this week by sporting new technicolor tips! 

On Lauren's beauty blog, the beauty department, she posed the question to her fans "To Dye or not to Dye?" with this photo as the inspiration.



She then opened the polls up for her fans to give their opinion on whether or not she should try this look on her own hair.  Astoundingly, she received over 35,000 user votes to decide the fate of her famous locks. 

With over 60% of the votes telling her to "DO IT!", she took the plunge and posted her own photo of her new pink and blue (temporary) colored tips.



Wild, huh?  I love this version versus the original photo!

This isn't the first time Lauren has let her fans decide her hair color. Just earlier this Spring she let her fans cast their vote for her to be a blonde or a brunette.  The winner was blonde, and so away she went! 

(photos from thebeautydepartment.com)

Her team at the beauty department consists of her personal beauty team of Kristin Ess and Amy Nadine who perform the beauty services upon request.  So the whimsical nature of these beauty games are much easier to manage of course.

I find it to be quite entertaining--but what do you think?  Are interactive beauty treatments the wave of the future? Or is Lauren just indecisive?   




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Bridal Hairstyling Trends for 2011

Posted 5:05 PM by


It's that time of year---Spring is finally springing and summer is nearing---and March officially kicks off what I endearingly refer to as "Wedding Season".  It's a great time of year to have a wedding, the sun is shining, flowers are in bloom, and love is in the air (or at least we hope so).  It seems like a nice time to revisit some of the most popular updo and formal styling trends this year. I'll be showcasing some of the most trendy and up-to-date style options.  Whether you're the bride, or simply an wedding guest, you're bound to have all eyes on you.

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.




Feminine & Soft

STYLIST KEYWORDS:  romantic, soft, loosely pinned curls, textured throughout, full of volume, tousled

STYLE STARS: Jessica Alba, Sandra Bullock, Eva Longoria



Classic & Retro

 STYLIST KEYWORDS:  old hollywood, retro, classic, "S" curls, sleek, high shine

 STYLE STARS: January Jones, Marilyn Monroe, Scarlett Johansson, Katherine Heigl

Boho Chic

STYLIST KEYWORDS:  bohemian, messy, casual, fashionable, braided (optional), textural, hippie

STYLE STARS:  Nichole Richie, Mary-Kate Olsen, Lauren Conrad, Kristen Bell


 There you have it!  2011 is all about making a fashion statement and getting back to grass roots.  No ultra modern styles here.  Where bohemian or classically elegant, this year's looks are getting back to the basics of flirty feminine beauty.  A beautifully sculpted S curl bang, or a braided accent can really set your look apart from the rest.  


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Award Season Beauty - Oscars

Posted 6:31 PM by

Okay, so it was so hard to choose just three favorites this time around because I lvoed everyone at the Oscars this year.  Everyone looked so great.  Everyone knows the hose, Anne Hathaway, looked stunning in all of her individual looks throughout the night.  I kind of wanted to list her for all of my top three slots, but I decided to reserve my choices for attendees of the show.



Celine Dion was an unexpected visitor at this years' Academy Awards, lending her vocals to the In Memoriam portion of th ceremony.  I feel like Celine always looks lovely, but particularly for this event, she looked her best.  Extremely polished, her hair was so silky smooth and not a single fly-away.  It almost makes me wonder if this is a wig (not uncommon in Hollywood, of course).  Her makeup is natural, and again, so polished.  She's glowing!


 Mandy Moore was also looking exceptionally refined on the red carpet this year!  Her sleek updo looked so mature and elegant.  That orange-toned lip color is so trendy.  It really compliments her coppertone hair and I thought it kept her looking fresh.  I'm loving the new sophisticated Mandy...


My best beauty pick of the night is definitely Mila Kunis. Her striking exotic beauty has never been accented so well.  I have never seen her look better.  Everything came together for her on Sunday night--the dress, the makeup, the romantic updo, the rich haircolor.  Her styling team hit a home run.




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Award Season Beauty - Grammys

Posted 3:50 PM by

Watching the Grammy's every year is such an enjoyable event for me.  I love that the ceremony is jam packed with plenty of musical performances--and that there's a representation of every music genre.  What's even more fun is that musicians are always so flashy and fun to watch on the red carpet.  I loved this year's fashion and beauty especially because I didn't see as much of the usual extreme attention grabbing gimmicks which usually fill the Grammy's red carpet in droves.  With the exception of Nicki Minaj cheetah hair (yikes!) and Gaga's egg incubator, the air this year was full of class and sophistication.  Some of my favorite flashy artists this year toned it down and presented more tasteful style choices.  Grabbing attention without looking desperate must have been this year's theme.  I, for one, loved it.

My Top Beauty Picks:


Adam Lambert looks like a rock god in with this look.  He traded in his emo spiked locks for this classic slicked back style.  The universe must been on his side Sunday night because this hair laid perfectly for the duration of the night.  Other celebs attempted this same style (Bruno Mars, among others) but none looked so suave as Adam.  This hair paired with his trademark smokey guyliner and his Zoolander pose makes me OBSESSED with this look!  Kudos, man.


 Katy Perry is all grown up now, and she's was really exuding that vibe all night.  This look was sans bangs, which was nice because it showed off her amazing makeup.  Her eyes were the focus, with purple glitter on the upper lid and a lime green smokey liner on bottom.  I like that even though she's definitely presenting a more adult demeanor, she still can be super playful with her makeup colors.  It was just enough without going over the top.  Well, maybe if she had left the wings off....  


 Rihanna is always a style star, and her look this time around was a jaw dropper.  I can't say enough about how great this shade of red hair suits her.  She looks fierce and so ultra fashionable.  Her hairstlye and makeup were both subtle and flawless, leaving the world to stare in awe of her natural beauty and **ahem** that dress.



Next up on the Award Show circuit.....the Oscars!  Stay tuned!

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Award Season Beauty - SAG

Posted 6:04 PM by

The Screen Actor's Guild awards ceremony was held this year on January 30th, and was viewed by 5 million television viewers.  This show is really doing a great job at picking up extra viewers by catering to its niche of being the award that exclusively honors  actors' performances.  As a viewer, its really nice because the show if filled with speeches from people that we can actually recognize.  No offense to cinematographers, composers, and producers--but I'm sure I'm not the only one who's thankful for DVR during their speeches. 

fast forward fast forward fast forward fast forward fast forward fast forward fast forward fast forward fast forward fast forward

I love actors, and I gotta tell you that for this round of awards it was young Hollywood who aimed to impress!  Kudos to the Glee girls who rocked the house with fresh, exciting makeup and hair looks!

My Top Beauty Picks:



Amber Riley--Yowza! She is has taen her look to rockstar status with this look.  She is looking majorly fierce with this bold lip.  What I can't get over on this beautiful makeup look is her sculpted cheeks which have been highlighted beautifully.  The eye makeup was kept subtle as not to draw attention from the bold lip color choice.  Her hair is shiny, and smooth.  She rocked this look with confidence, which I love!  Bravo!


 Jenna Ushkowitz is making sure that Glee fans are going to be asking themselves "Lea Michele who?" at this year's SAG awards. Jenna balanced a very classic updo with a youthful fashion makeup look.  This makeup color story looks like it was pulled right of the Spring/Summer 2011 runway.  She's young, she's cool, and she got this look right!


Dianna Argon.  This look is screaming "MOVIE STAR" to me.  My prediction: her character on Glee will be written off in the near future, so this girl can make more time for her booming career on the big screen.  This look is my favorite of the night!  This eye look is so cool.  Her brows are dramatically darkened, giving her much more of an adult look.  The hair is simple and sexy.  I feel like the hair is actually channelling Gwyneth Paltrow at the height of her stardom.  Keep it up, girl!




Next up on the Award Show circuit.......The Grammys!


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Award Season Beauty - Golden Globes

Posted 2:57 PM by

It's time for my favorite season on the year!  That's right, it's Award Show Season!   The 2011 Golden Globes Ceremony kicked it off on January 16th.   

At this year's Golden Globes, the blonde bombshells stole the show! From classic, to retro, to sexy--these ladies got it right! 

My Top Beauty Picks:


Julianne Hough looks stunning with her low updo, swept off of  the face.  The hair being pulled back reveals a flawless face of makeup.  What I love about this hairstyle is the amount of height still left on top which slims her face.  Her stylist walked a fine line with this, and pulled it off beautifully.  A swept-back style like this could've easily made her look like a schoolmarm, but not this time!  A+


 January Jones is mesmerizing in this classic look. Her makeup was so impeccable that I didn't even notice the "dress heard round the world" that she was wearing.  Her bold glossy red lip is so chic, but what I love more is her perfectly groomed brows!  This is a prime example of what it means to rock a full brow and do it right.  



Claire Danes should teach a class on how to look effortlessly beautiful all the time.   Not a hair out of place, this minimalist look is my favorite of the night!  Can you say LASHES!?  I noticed them right away!  I quickly remembered that she's the new spokeswoman for Latisse.  It looks so natural on her and I'll tell you, I can barely even notice the brown spots on her eyelids!  Just kidding. (That was a bad Latisse joke.) 



Next up on the Award Show circuit......SAG Awards!

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Go ahead and exaggerate!

Posted 5:47 PM by

Hairstyling trends for Spring/Summer 2011 is all about extremes!  We're seeing everything from super short punk pixie cut to uber long 70s-inspired locks.    Whether your hair is long or short, one trend that definitely hot this season is the Exaggerated Side Part!  This hairstyling trend is hot on the runways AND the red carpets!  

This part is referred to as exaggerated because it very clearly carves out an asymmetrical and dramatic hairstyle (as seen here on celebs like Amanda Seyfried and Eva Longoria). 



Want to create this look at home?  Easy!  Just follow these simple steps:


While your hair is damp/wet, apply a wet styling product throughout the entire head to help hold this forced parting in place.

  • Try b CLEVER Dressing Cream by Benniefactor, $22 
  • Or try Gel Creme by Shuga, $22

Make a clean parting in your hair.  Using a rattail comb, carve a straight line in your hair.  Start the parting at the arch of your eyebrow going all the way back to the crown of your head.  Once your parting is in place, use the comb to crisply comb your part in place.

Blow dry your hair using a paddle brush to help you direct your hair into its exaggerating parting.  Your hair will need extra force to get it to lay down in such an dramatic shape.  Concentrate your hair dryer's airflow down the hair shaft, while using special care to keep the parting in tact.

  • For best results, try a Professional Salon Hair Dryer like the Nano Weight Pro 1900 Turbo by FHI

When hair is completely dry, use a styling product to add texture and hold to the part, and keep hair from creeping back over to the opposite side. 

  • Try Benniefactor's b CREATIVE Pomade Spray, $19 
  • Or try Stay, a Cream Hairspray from Shuga, $22

Finally, spritz the entire hairstyle with a beautiful shine product to make this look really turn heads!

  • Try Shuga's Leave-in Conditioner (Aerosol), $22
  • Or try b EXCELLENT Shine Mist from Benniefactor, $20





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Hot Hair Accessories for Spring!

Posted 2:28 PM by

The first day of Spring has come and gone and although sometimes Indiana can be quite temperamental....we're getting prepped for sunny weather!

There are lots of hair accessory trends from last year which are making a comeback this year, such as the headband placement that's nods its head to hippies of the past.  Wearing the headband over the top of the hair instead of underneath is hot again for this year. 


What's different about this year's trend, though, is that we're seeing this look turned up a notch on the runway by using wider accessories, such as scarves to get a more impactful look.


Speaking of scarves, one of the trends that I'm super excited about---Square Scarves!  This trend is coming back big!  I'm not talking Bandanas, here ladies.  I'm talking beautiful, luxuriously silky scarves in interesting pattern that catch your eye.  Not only are they a great fashion statement, but they're also practical in that they act as a hair protectant to keep your haircolor from fading in the harsh UV rays.

Also, for sun protection--grab a hat!  Not just any hat though....you'll of course be grabbing one of the trendiest hats of 2011!  Duh!  That's right, it's the Straw Fedora!  And this trend is so cool that it's not just for the ladies--men are rocking this look too!  No matter what shape or color... this look is cool!  Just make sure the had fits your head, it should be able to rest easily above your temples without much tugging.


You can find these trends via some of the wonderful retailers that I've cited for these photos, or you can find some cool vintage pieces at your local thrifting hot spot for less cash.  Either way--consider yourself In-The-Know for Spring 2011!  Let us know your other favorite looks for Spring by commenting below!





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Hot or Not Volume 1

Posted 10:28 PM by

Hot or Not

Welcome to the inaugural edition of Hot or Not.  Today, I'm featuring a woman who has been a hairstyle icon since the early 90s when she appeared as "Rachel" on tv's FRIENDS.  That's right, we're talking about Jennifer Aniston!  Since the success of her show, Aniston has traded in the "The Rachel' and gone forward with a different signature look, sporting a very long, sleek style.  Pin-straight, and honey blonde has been her trademarked look for almost a decade.

This month, Jen made waves when she lopped her hair off and highlighted it with a stronger hue of blonde.

So now, I pose the question--Hot or Not?

My vote is........   HOT!

This cut says to me that Jennifer is finally having fun and ready to start fresh.  I love the color being slightly brighter in front, it makes me think of Spring.  All in all, Jen is beautiful and will always be hot.


What do you think?  Let me know by weighing in on the comments section below.



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Flashback: Hair Feathers

Posted 10:35 PM by

Adorning the hair with feathers has been a long-time tradition in the history and culture of our society dating back hundreds of years.  Feathers are sought after because of their soft feel, wild color range, and flowing beauty.  Feathers have been making an impact in fashion in recent history by enhancing the look of clothing, jewelry, hair accessories, and most recently feather hair extensions


...POWERful, SPIRITual, COURAGous...


When thinking of hair feathers, you may immediately think back to the rich history of Native American culture.  Feathery headdresses for Native Americans had a spiritual meaning.  They were worn by Native American Chiefs to symbolize their communication with the Spirit, and to show off their divine wisdom. Feathers also represented the power of the thunder gods, along with the power of air and wind.  Sometime feathers were representative of courage during a battle or a successful hunt.


...FASHIONable, evolving, LIBERATIng...


At the mention of hair feathers, you might also recall the Roaring Twenties and the birth of the flapper.  Flappers presented a fashion-forward image that was always recognizable.  They took pride in being cutting edge--sporting shorter hair cuts, unconventional dresses, and feathered hair accessories.  While the term "flapper" has different connotations and meanings to different people, it is known that the origin of the word "flapper" refers to a young bird learning to fly.   It is rumored that their Flappers of the 1920's wore their feather accesories as a representation of this journey--their metaphorical "flight" into womanhood. 


...free, natural, unpredictable...


Fast forward to society today, and the feather accessory is still as impactful as it has always been.  Feathers are crossing cultural divides, and making waves in fashion.  You can choose from an array of feather headpieces, jewelry, or semi-permanent feather hair extensions. The modern woman tends to choose a feather as a representation of their connection to the earth, wild and carefree.  They sport feathers as a way to show their liberation from tradition.  Feathers can still carry spiritual significance, or may even represent an emotional journey.



One of the most awe-inspiring and controversial films of 2010, Black Swan,  brought the symbolic nature of the feather to new heights.  Feathers in this film were representative of one young woman's struggle with personal identity.  The black feathers represented letting go and discovering her true nature, dark as it was. The feather was given a haunting persona, full of intrigue and mystery.





Whatever the feather symbolizes to you and your own personal journey, rest assured that its meaning is completely interpretive.  Perhaps that's what makes the feather such an evolving symbol throught the years.  These days, no matter what your style, you can find hair feathers to suit your own personal style.  Celebrities have been spotted with feather adornments both on the red carpet and on-the-go doing daily tasks.  This shows that the hair feather can transcend formal and casual occasions. 




 In 2011, the newest wave of feathers in hair design are being worn as semi-permanent feather extensions.  These feathers are worn by people who are interested in more of a long term, easy to manage feather style.  They can be worn in a variety of color combinations ranging from super fashionable shades to very natural earthtones.  You can opt for as many feathers as you like to accent your current style.  These feathers can be treated just like your natural hair--shampooing, hot ironing, etc.   You can choose the ones that are right for you and can get the look that suits you. Wear them in your hair for 8 weeks or more with no fuss.  Whether you wear them because of a deeper personal meaning, or because you just love to be a trendsetter--now it's easier than ever get the look you want.



To learn more about how to get these semi-permanent feather hair extensions, and for your own personal consultation from a hair professional, conact us at GENEVA Hair Studio for more information.



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The Year of The Pixie

Posted 3:51 PM by

It's a new year!  We're all starting fresh this year, reinventing ourselves.  What better way to discover the new you than a fresh beginning for your hair?  Liberate your hair from years of hiding in ponytails, hats and scarves!  A new pixie style might be right for you!

So what is a pixie, exactly?

"A pixie cut refers to a short woman's hairstyle, generally short on the back and sides of the head and slightly longer on the top. Women began exploring shorter hairstyles in the 1920s, which were widely popular by rebelling women known as flappers.  The pixie cut has occasionally been brought into the spotlight, being worn by world famous stars and models such as Alyssa Milano, Natalie Portman, Kiera Knightley, Rihanna, Katie Holmes,Victoria Beckham, and, recently Emma Watson.

Pixie cuts work best on women with thin straight hair. Fine features, such as high cheekbones and large eyes, are accentuated with this hairstyle. Depending on the style, pixies range from as short as a half inch in some places to two or three inches long in others. Pixies are very easy to care for and can be worn casually, or dressed up for special occasions." [Wikipedia.org]


Get Inspired Today! 

Print these photos to bring into GENEVA on your next visit, or feel free to use the STYLIST KEYWORDS (provided below) to help describe your desired style to your GENEVA stylist.




Free & Sassy


Shannyn Sossamon - STYLIST KEYWORDS: fringy, whispy, flirty,
long bangs, feminine, soft, natural wave, piecey, cheek-length sides, cut-out ear





Cool & Chic


Emma Watson - STYLIST KEYWORDS:  earthy, very short, tapered in back,
baby bangs, sharp, clean, sophisticated, rounded shape





Romance & Timelessness


Ginnifer Goodwin - STYLIST KEYWORDS:  romantic, feminine,
tapered sides and back, swept off the face, messy, height on top





Hip & Modern


Michelle Williams - STYLIST KEYWORDS:  mod, long layers on top,
tapered back, long bang, side swept bangs, straight, smooth, rounded


Worried about how to keep a feminine look while rocking your new pixie cut? 

When starting with a new short haircut, it will most likely be intimidating for the first several days.  The most common concern is looking too 'boyish' or masculine.  The easiest way to combat this look and feel more confident with your new short 'do is by altering your makeup.  Adding subtle touches of femininity can really make a difference in the way you feel and how people will perceive your new style. 

Three Easy Steps to Instant Femininity!

  1. Always wear blush!  It's one of the absolute most feminine things that can go on your face. Choose a flattering pink tone and lightly dust it onto the apples of the cheeks and center of the cheek bone. 
  2. Invest in a lash curler to give your lashes an instant flirty flip.  Don't forget your mascara!
  3. To add a girly touch to your eye makeup by choosing to use shades with a touch of shimmer or frost.

Use these steps to get you through your initial transition, and after that, feel free to rock your own style!





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