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Related posts tagged with 2012 trends

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How - To: Bold Red Lip

Posted 6:40 PM by

Make a statement this winter and bring a signature red lip into your makeup routine. The red lip has long been a popular look among women of all generations. It is an attention grabber in the best kind of way.

To find your perfect shade of red lipstick, take certain factors into account. A red with a blue undertone will make your teeth appear whiter than they are and is favorable to people with fair skin. If your skin tone is more golden, choose a red with an orange undertone or a deep burgundy shade. And a true red-red shade will look good on almost anyone.

Just make sure to apply the rest of your makeup to flatter your lip. A neutral dark-lined eye with a few coats of mascara is a great choice. Don't have too many focal points on your face....the lip is your focal point, not bold eyes. If you take all of these tips into account, you will have the holiday makeup look that your family and friends will envy!

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To Die For: Youngblood Lipstick in "Vixen"

Posted 3:25 PM by


release your inner vixen

This fall and winter, one of the biggest makeup trends on the runway was bold, scarlet red lips. Red lips are popular for a multitude of reasons. The color draws attention and makes your mouth the focal point of your face. According to Oprah, a red color with a blue undertone will brighten your smile and make your teeth appear whiter. Red lipstick also has the ability to look fabulous on women of all ages and complexions.

Red lipstick has long been a popular shade throughout the decades. The look is reminiscent of Marilyn Monroe and Elizabeth Taylor, and has been adopted in modern times by Dita Von Teese and Gwen Stefani. It also has had a revitalization via shows such as "Mad Men".

Youngblood Cosmetics offers a few variations of red lipstick, but my personal favorite is "Vixen". It is a bold red color, a shade that can be worn throughout the year. Youngblood Cosmetics was developed by a medical aesthetician who was unhappy with the makeup products that were available for her patients with traumatized skin. All of her products offered are easy to use, long-lasting, and stand up to heat, humidity, and perspiration.



Five entrants in this month's trivia contest will win a spotlight makeup demo during the month of January! Extra bonus: Every person who enters to win will receive 50 Studio Points! Don't forget that when you reach 1000 Studio Points you receive $20 off your next purchase at GENEVA!

Benniefactor has recently released a new shampoo and conditioner, which GENEVA is now proudly carrying! What is the new product called?



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Hot or Not: Kate's New Layers

Posted 4:30 PM by


hot or not?

- from The Herald Sun, November 28, 2012

"With a personal style that had become one of the most coveted - and copied - in the world, you can hardly blame her for fancying a bit of a change.

Catherine, Duchess of Cambridge, turned heads with a new haircut  today - revealing a heavy parted fringe and more layers through her glossy mane.

The style, which also appeared darker than normal, was reminiscent of the haircut she favoured six years ago, at the height of speculation about her relationship with Prince William."


I love it!  I think it is HOT for sure. Her new layers offer more interest and movement. It makes her hair look more voluminous and adds a bit of sex appeal. Kate has become such a fashion icon. I think it is high time her hair style fits her fashion icon status. She is beautiful!


What do you think? Can you see the difference? Do you love her and her style as much as I do?

And most importantly....



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Fifty Shades of Red

Posted 10:25 AM by

red hair with dimension

Balayage comes from the French word meaning “to sweep”.  To Balayage the hair is to use a brush to handpaint a thick mixture of lightener onto a section of hair using one of three paint designs.  These designs are singles, slants and V’s. The designers use a “sweeping” motion to apply lightener from thin at the roots to thicker towards the ends. It is free-form handpainted highlights.

There are many perks to balayaged highlights versus foiled highlights. Balayaged are painted in such a way that they grow out without creating a noticeable and obvious root. The result of the balayage process is a chunky highlight that looks naturally sunbleached, and as the hair grows out, the root will be concealed for the first few months by the thinner color placed at the base of the hair. Unlike foiled highlights, the balayaged pieces can be subtle or more intense and placed to not look as uniform and unnatural as the foiled option. It is also a process that can be used on every hair color, not just blondes.

Redheads in particular, look fantastic with some balayaged highlights painted in. There are so many different options and shades to choose from when balayaging a redhead. Lighter or darker, the added dimension to the red hair is always an appealing look. The girls in the pictures are a good example of what can be done with the balayage style. Added highlights can create an ombre effect or you could paint light pieces in throughout the entire head to have dimension everywhere.




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How - To: Fall Fashion Bun

Posted 2:29 AM by

Ballerina-style buns were a big hit on this year's runways; however, a lot of people have issues getting their own buns to look the same at home. They could end up too small, too tight, falling out, etc, etc. In my tutorial, I will give some helpful tips on how to twirl and secure your own ballerina style bun for a fun, young day-to-day look!


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Ballerina Buns Bounce Back

Posted 10:53 AM by

buns, buns, buns

Ballerina style buns are BIG this season, and I am not just talking sizewise. Buns are everywhere. Diane von Furstenberg, Stella McCartney, and Marc Jacobs all showcased buns at their shows, Kim Kardashian seems to strictly style her hair in a bun, and a lot of people have discovered that throwing their hair up into a bun is an easy and cute way to get a quick style.

Buns have moved on from being too tight, too small knots at the back of your head, to fun and playful updos with more than a touch of class. They can transfer anywhere from the red carpet to the gym, and because of their ease, they are more often making that transition.

According to Kate Bosworth, "the simplicity of the hairstyle flatters the neck and clavicle area, the most sensual area's of a woman's body". The placement of the bun does not need to be a precise process either. At the top of the head, the bun can give the illusion of high cheekbones and more volume. At the center of the head, the bun can be seen as flirty and easy, especially if a tendril or two is left hanging. And though a low bun can be seen as cold and asutere, it can also be seen as classic, simple and business-like, a  no-nonsense alternative to a low ponytail.

As long as a bun has been given the chance to be full enough, it will be. Unless you have the hair for it, don't think of twisting a ponytail, wrapping it and creating a full force bun; it won't happen. Throw in some hairspray, tease it a bit, and see what comes of it. You should be pleasantly surprised. Jaime will be posting a bun tutorial next week. By the end of it, you should be able to give yourself a quick, fun bun in no time at all!


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To Die For: Good Hair Days Magic-Grip Hairpins

Posted 9:11 AM by

We've all seen it and we all know it. It's a fact, plain and simple, can't be refuted or denied.

I have A LOT of hair.

It's long, it's thick, it's wavy, it at times seems unmanageable. And it definitely, for sure, without a doubt, keeps me insulated and hot. Thus being the reason, when I want to put it up, I want it to stay up. Plain old bobby pins don't work for me. I need something much more hardcore, a clip with a little backbone. That is why I was ecstatic when I found out about the Magic-Grip Hairpins. These suckers hold up my hair as if it's not a challenge at all. Three or four of these babies and I can go throughout my day without needing any readjustments. Genius!

Now, I am in no way claiming that only people with thick flowing locks can use these pins. I'm fairly certain anyone could find a use for them. I have used them in people with thin hair, short hair, and even fine hair. What I am saying is that these people can resort to using plain old bobby pins, I can not. I need my hardcore hairpins.

I believe that these pins are magic (i.e. the name "Magic-Grip Hairpins).


This month we are giving away a pack of Good Hair Days Magic-Grip Hairpins to two lucky clients! If you would like to win a pack of these fabulous hairpins, simply leave a comment with a description of your favorite Halloween costume of all time! Pictures are encouraged. We will pick our favorite two entries as the winners!



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Creative Challenge Winners: SEPTEMBER

Posted 1:40 PM by

Challenge: creative look for Halloween

Winner: Amilee Smith

Products used:

  • B More building spray
  • B Bold texturizing spray
  • B Clever dressing creme
  • B Confident styling spray


challenge: Makeup look for a Birthday girl

winner: Holly Beasley

challenge: Best application of the Eufora Creative Streak

winner: Ashley Salazar

Makeup Products Used:


  • Taffeta Luminous Creme Blush
  • Promiscuous Lipgloss


  • Blinc eyeshadow primer in flesh tone
  • Browbone - Moonstone
  • Lid - Syrah
  • Crease - Merlot
  • Liner - Passion (pencil), Black Orchid (gel liner)
  • Mascara - Revitalash primer and black


  • Brunette Brow Artiste Palette


  • Kett Airbrush


  • Kett Airbrush - Love


  • Kett Airbrush - Sunkissed






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Continuing Education: Benniefactor Living Lab and Benniefactor Cut Trends 2012

Posted 7:23 PM by

benniefactor living lab

The GENEVA girls traveled down to Louisville, KY this past August and participated in a full day of training at Bennie's studio. The entire Bennie team was on tap to instruct on everything from how to run an efficient front desk to styling lessons direct from Bennie. 

Bennie opened up his salon to other salon owners and stylists to view his studio in action. He is one of the only salon owners to do this...ever. At the front desk, Vanessa was able to pick up some tips on booking clients efficiently that she brought back and applied to GENEVA.

The stylists were able to sit through a great lecture on the benefits of proper marketing and personal branding. The Bennie team highlighted how important customer service and a professional image is in the beauty industry. They also stressed how crucial it is to keep up with the latest trends and always working on professional growth.

In the styling lesson, stylists were able to sit and watch as the Bennie team, including the man himself, demonstrated cuts, color applications, and different styling techniques.


benniefactor cut trends 2012

Amilee was able to attend a cut trends class hosted by Benniefactor at The Space in Indianapolis in September. The class focused on creating the perfect silhouette using new razoring and layering techniques.

The techniques Amilee saw demonstrated would work on a variety of different lengths and are applicable to all hair types. The new layering techniques involved layer placement to enhance profile views by creating that unique person's perfect silhouette.

Amilee particularly enjoyed this class because "it was extrememly educational and gave me a lot of fresh ideas that I will be able to apply on nearly my entire clientele".


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How - To: Sleek Ponytail

Posted 1:44 AM by

My "How - To" lesson for this month is an applicable one because it fits in with the new fall beauty trends and it involves a couple of super secret tricks that I use at home.

A lot of people have asked me before how I get my ponytail to look "tres chic" and yet make it seem so simple... well people, here's how!

DO try this at home!

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