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Creating a Beautiful Blowout

Posted 6:12 PM by

Tips to create a beautiful blowout by Lindsey koza

If you have ever received a haircut here at GENEVA Hair Studio then you have experienced our signature blowout and styling lesson.  We know that duplicating a blowout at home can be challenging so here are a few great tips to help you out.

A great blowout, or any style for that matter, begins with the product and the tools.  Grab your round brush, blowdryer with concentrator attachment, and Benniefactor products and let's get started (pic 1).

1.  PREP

To achieve long lasting volume begin by applying a hold factor from root to ends as well as a root lifter through freshly washed damp hair.

We suggest Benniefactor's b More building spray & b Artistic creative foam from scalp to ends with b Bold texturizing spray at the roots, specifically the crown.

If a smooth, sleek blowout is your goal use a cocktail mixture of b Clever dressing creme and and b Smooth straigntening gel through the mid section and ends of your hair.


Before using your round brush make sure your hair is about 80% dry using a paddle brush.  This will allow you to have control and save time.

With the concentrator attached to your blowdryer and the heat set to high begin by brushing all your hair forward toward your face with a back and forth motion.  This motion helps to relax cowlicks & stubborn hairs along the hairline (pic 2).

Work all the way around head, brushing in different directions, continuing the back and forth motions, also focusing on getting your roots 100% dry.


Once your hair is about 80% dry section the hair into 3 - 4 workable horseshoe sections (pic 3).  Take sections no wider than the width of your round brush.

Section 1:  Top mohawk section, straddling the part line.

Section 2:  Starting at the temples and section around your head, remembering to take sections no wider than the width of your round brush.

Section 3:  Start at the mid ear and section around

Section 4:  The remaining hair at the nape of the neck (depending on the thickness of your hair, you may not need to have this as a separate section)

Begin with the last section (section 4) and smooth out the hair by directing  the airflow in the downward motion (pic 4).  Continue this same direction and method in section 3, giving the dryer and brush a few passes down the hair strand  to remove remaining moisture and add smoothness.      

In section 2 start at the ear and begin directing your brush away from the face (pic 5).  Working around that section, direct the hair parallel from the  head and focus the heat at your roots to create volume.

You are almost there!  The top section will determine the amount of volume you would like to create.  Starting at the crown or back of the section, use your duck bill clip to section a horizontal parting.  Begin directing your airflow at your root and pull the section either directly up or overdirect towards your face, depending on the amount of volume you would like.  Follow this same pattern continuing to take horizontal sections (pic 6).

If you have bangs, use the same technique and brush away from your face (pic 7).


 Finish the look woth a light to firm hold hairspray to lock in your beautiful blowout.  We suggest Benniefactor's b    Confident or b Proud hairspray.


Lindsey will present this how to during a live demonstration at our Style Event on May 2nd!







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How To: Create Soft Waves by Liz Hoch

Posted 1:35 AM by

how to: soft waves

The perfect soft wave is quick, easy, and always in style.

Begin by prepping the hair

  • When your hair is damp apply a texturizer with hold through the ends and at your roots for light volume
We suggest: (pic 1)
  • b Artistic Creative Foam from root to ends
  • b Bold Texturing Spray at the root for maximum lift or b More Building Spray for a light lift
Next, its time to dry (pic 2)
  • Blow-dry the hair to create volume by alternating the hair from side to side
  • Round brush the top section to create desired volume
  • Use the round brush to smooth the ends if needs 
Section the hair (pic 3)
  • Using clips, section the hair into 3 horseshoe sections
  • Part from the middle of the ears down- Section 1
  • Mid section beginning at temples and down- Section 2
  • The remaining amount at the top- Section 3
Heat your iron to around 75%.
  • To create an even softer curl, turn the heat on your iron down. You can easily achieve different curl sizes with one iron.
Let down Section 1:
  • If your length is short to medium, put a drastic bend under with the flat iron to avoid flips (pic 4). If your length is longer, curl through as you will in section 2 & 3
Section 2:
  • Using a medium iron (1 ¾ or 1 ¼) start in the front and grab sections no wider that your barrel (pic 5).
  • Beginning at your face, go in with your curling iron diagonally and curl away from the face (pic 6).
  • Work iron through starting at the root and slowly moving down the strand. The ends should only be in for a few seconds.
  • As soon as you drop the curl from the iron, lightly run your fingers through the hair. 
Section 3:
  • Continue the same as section 2, beginning by your face, working around the head (pic 7 & 8).
Tease it & work out the curl
  • Working through the hair helps to bring the curls together and give the style shape. Work through with your hands and a teasing brush as needed (pic 9).
Suggested product:
  • b More Building Powder- use this product by tapping it into the root area or by squeezing the bottle and puffing it throughout.
  • Finish the look with b Confident hair spray to lock in the shape (pic 1).


Liz will present this how to during a live demonstration at our Style Event on March 7, 2014 from 6:30 to 9:00pm.  Liz's soft wave presentation will take place at 8:15pm that evening.  The Style Event will feature two additional live demonstrations as well as botox and filler beauty treatments that can be scheduled by contacting Geneva Hair Studio with your RSVP.  

To learn more about this event and future events visit our homepage and join our mailing list or like us on Facebook.



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How To: Winged Eyeliner by Ashley Salazar

Posted 11:43 PM by


how to: winged eyeliner

Creating the perfect winged eyeliner is as easy as 1-2-3, here's how!  Whether you're creating a mysterious sultry look or simply wanting to add definition to the eye, this technique is sure to look fabulous on all eye shapes.

Begin by applying your favorite eyeshadow, we used Youngblood's: Halo for the lid & browbone, Gulided for the crease, and a combination of Concord & Topaz at the outer corner.

Once your shadow look is complete, grab your eyeliner brush and gel liner.  We used Cailyn gel liner in purple & blue with the built in brush.

Fully coat the brush, forming a point.  This will allow the liner to lay smoothly and consistent.  Apply to the top lash line, this can be done in one fluid sweep or by creating dashes then connecting them (pic 1). 

Now we are ready to create our wing.  Begin with the eye open, lay your brush at the outer corner of your lower lash line and sweep up to create your angle, almost like a check mark (pic 2). 

A higher angle will result in a more defined wing,  a lower angle will result in a thicker wing.  You may find it easier to draw the shape with an eyeliner pencil before using the gel liner.

Draw a line from the top of your angle to the center of the lid (pic 3).

Last but not least fill in the shape you've just created (pic 4).

For extra flare try doubling up on various colors.  We chose to melt the purple into the blue (pic 5).

Voila! You've just created a beautiful winged eyeliner look that's perfect for any occassion (pic 6).


Ashley will present this how to during a live demonstration at our Style Event on March 7, 2014 from 6:30 to 9:00pm.  Ashley's winged eyeliner presentation will take place at 6:45pm that evening.  The Style Event will feature two additional live demonstrations as well as botox and filler beauty treatments that can be scheduled by contacting Geneva Hair Studio with your RSVP.  To learn more about this event and future events visit our homepage and join our mailing list or like us on Facebook.

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Fishtail Braid How To by Amilee Smith

Posted 1:23 AM by

how to: the fishtail braid

Let our stylist Amilee Smith take you step by step in creating a  fishtail braid!

This braid is ideal for medium to long hair.  It is best to begin by prepping the hair with a holding product, we suggest Benniefactor's b Clever dressing creme and b Bold texturizing spray.  You may find it easier if the hair has a bit of texture, add some curls throughout using your flat iron or curling iron.


Now that the hair is prepped and ready to go, let's begin!

1.  Start at the top and visualize an imaginary line down the center back of the head.  You will be crisscrossing over the line throughout the braid.

2.  Bring a small section from the left side to the back, secure with your right hand. (pic 1)

3.  Bring a small section from the right side to the back and cross over the previous section.  Secure with your left hand.  (pic 2)

4.  Bring another section from the left side accross the middle and secure with right hand (remember to maintain consistent amounts of hair in each section that you pull back)  Repeat on the right side and continue crisscrossing as you work your way down the imaginary line until you have no hair remaining.  Tie with a clear elastic. 

5.  Lightly pull at the outer edges of the braid just to loosen them a little bit. (pic 3)

6.  Starting at the bottom of the braid, begin rolling under and continue rolling up, stretching the braid as you go to form a bun (pic 4)

7.  Pin under the bun, trying to crisscross bobby pins for a strong hold.  For long, thick hair use larger pins.  Adjust as needed and finish with a firm hold hairspray, we suggest b Proud hairspray.  (pinning in pic 5, finished look in pic 6)

Amilee will present this how to during a live demonstration at our Style Event on March 7, 2014 from 6:30 to 9:00pm.  Amilee's fishtail braid presentation will take place at 7:30pm that evening.  The Style Event will feature two additional live demonstrations as well as botox and filler beauty treatments that can be scheduled by contacting Geneva Hair Studio with your RSVP.  To learn more about this event and future events visit our homepage and join our mailing list or like us on Facebook.


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Continuing Education: Color Code I, Airbrush PRO Workshop, & America's Beauty Show

Posted 2:56 PM by


color code 1

Liz, Cara, & Allie attended a Davines color class at The Space this month, known as Color Code I, the class went over the basic knowledge that every stylist should have about the entire Davines color line.

The stylists who attended the class were able to participate in a hands-on training session with the Davines color line. They split off into groups and were able to experiment with formulating and applying color on live models.

Allie particularly enjoyed the opportunity to formulate and apply what she had observed in the class on a live model and see her own end results.

“I learned more details about contributing colors and the natural contributing color that is in the hair. Knowing that opened my eyes to what Davines colors come from and what their base colors begin at.” - Liz



airbrush PRO makeup workshop

Liz, Holly, and Amilee were in attendance for the GENEVA Airbrush PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on airbrush makeup artistry techniques used to create the perfect look for any special occasion.

The workshop covered full application of foundation, contouring, blush application and more, leaving any client with a Hi-Def finish.

“Great! The hands on portion was really helpful – the dots and dashes on paper were a great warm-up for applying them on real people. Thanks Ashley!”

"The class was very helpful in learning new airbrush techniques. The trigger control tips were great in learning how to support and control the air brush gun.”


america's beauty show: chicago

The entire GENEVA team headed to the Windy City to attend America's Beauty Show. 

The annual trade show included multiple vendor booths, live haircutting & coloring demonstrations, as well as hands on classes over various techniques.

Holly's favorite look from the show was a light lavender cut with straight across bangs.  Her favorite moment of the show was sighting Tabatha Coffey and trying to say hello.  Holly also claims that she yelled "I'm taking over!"

Liz says “Attending the show was definitely inspiring. It is a very cool environment to learn, take classes, purchase awesome goodies, and get inspired! Standing back and observing all of the product lines and hair guru’s take stage was pretty awesome.”








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Continuing Education: Gage for Men Haircutting and Basic PRO Makeup Workshop

Posted 3:45 PM by




gage for men haircutting

The GENEVA team hosted  an in studio training instructed by Brittany Griffith, a Benniefactor and Gage for Men Educator. Brittany presented innovative approaches to men's hair design.

The GENEVA team was inspired,  Holly learned about detailing the hairline in a more efficient way giving her more confidence.  Amilee was excited to dive back into shear over comb cutting.


basic pro makeup workshop

Liz, Allie, and Cara were in attendance for the GENEVA Basic PRO Makeup Workshop hosted by GENEVA Master Makeup Artist Ashley Renee Salazar in our studio this month. The workshop focused on basic makeup artistry techniques used to create an everyday glowing look.

These techniques demonstrated color theory, basic application, and  proper brush use. These techniques are applicable to any client's desired finish.

After the workshop Liz was "really excited to use new techniques for innovative brows and proper application of shadows according to eyeshape."

Interested in becoming a PRO? check out our Spring 2013 schedule: http://www.genevahairstudio.com/pro-classes


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How - To: Fall Fashion Bun

Posted 2:29 AM by

Ballerina-style buns were a big hit on this year's runways; however, a lot of people have issues getting their own buns to look the same at home. They could end up too small, too tight, falling out, etc, etc. In my tutorial, I will give some helpful tips on how to twirl and secure your own ballerina style bun for a fun, young day-to-day look!


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Ballerina Buns Bounce Back

Posted 10:53 AM by

buns, buns, buns

Ballerina style buns are BIG this season, and I am not just talking sizewise. Buns are everywhere. Diane von Furstenberg, Stella McCartney, and Marc Jacobs all showcased buns at their shows, Kim Kardashian seems to strictly style her hair in a bun, and a lot of people have discovered that throwing their hair up into a bun is an easy and cute way to get a quick style.

Buns have moved on from being too tight, too small knots at the back of your head, to fun and playful updos with more than a touch of class. They can transfer anywhere from the red carpet to the gym, and because of their ease, they are more often making that transition.

According to Kate Bosworth, "the simplicity of the hairstyle flatters the neck and clavicle area, the most sensual area's of a woman's body". The placement of the bun does not need to be a precise process either. At the top of the head, the bun can give the illusion of high cheekbones and more volume. At the center of the head, the bun can be seen as flirty and easy, especially if a tendril or two is left hanging. And though a low bun can be seen as cold and asutere, it can also be seen as classic, simple and business-like, a  no-nonsense alternative to a low ponytail.

As long as a bun has been given the chance to be full enough, it will be. Unless you have the hair for it, don't think of twisting a ponytail, wrapping it and creating a full force bun; it won't happen. Throw in some hairspray, tease it a bit, and see what comes of it. You should be pleasantly surprised. Jaime will be posting a bun tutorial next week. By the end of it, you should be able to give yourself a quick, fun bun in no time at all!


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To Die For: Good Hair Days Magic-Grip Hairpins

Posted 9:11 AM by

We've all seen it and we all know it. It's a fact, plain and simple, can't be refuted or denied.

I have A LOT of hair.

It's long, it's thick, it's wavy, it at times seems unmanageable. And it definitely, for sure, without a doubt, keeps me insulated and hot. Thus being the reason, when I want to put it up, I want it to stay up. Plain old bobby pins don't work for me. I need something much more hardcore, a clip with a little backbone. That is why I was ecstatic when I found out about the Magic-Grip Hairpins. These suckers hold up my hair as if it's not a challenge at all. Three or four of these babies and I can go throughout my day without needing any readjustments. Genius!

Now, I am in no way claiming that only people with thick flowing locks can use these pins. I'm fairly certain anyone could find a use for them. I have used them in people with thin hair, short hair, and even fine hair. What I am saying is that these people can resort to using plain old bobby pins, I can not. I need my hardcore hairpins.

I believe that these pins are magic (i.e. the name "Magic-Grip Hairpins).


This month we are giving away a pack of Good Hair Days Magic-Grip Hairpins to two lucky clients! If you would like to win a pack of these fabulous hairpins, simply leave a comment with a description of your favorite Halloween costume of all time! Pictures are encouraged. We will pick our favorite two entries as the winners!



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Continuing Education: Benniefactor Living Lab and Benniefactor Cut Trends 2012

Posted 7:23 PM by

benniefactor living lab

The GENEVA girls traveled down to Louisville, KY this past August and participated in a full day of training at Bennie's studio. The entire Bennie team was on tap to instruct on everything from how to run an efficient front desk to styling lessons direct from Bennie. 

Bennie opened up his salon to other salon owners and stylists to view his studio in action. He is one of the only salon owners to do this...ever. At the front desk, Vanessa was able to pick up some tips on booking clients efficiently that she brought back and applied to GENEVA.

The stylists were able to sit through a great lecture on the benefits of proper marketing and personal branding. The Bennie team highlighted how important customer service and a professional image is in the beauty industry. They also stressed how crucial it is to keep up with the latest trends and always working on professional growth.

In the styling lesson, stylists were able to sit and watch as the Bennie team, including the man himself, demonstrated cuts, color applications, and different styling techniques.


benniefactor cut trends 2012

Amilee was able to attend a cut trends class hosted by Benniefactor at The Space in Indianapolis in September. The class focused on creating the perfect silhouette using new razoring and layering techniques.

The techniques Amilee saw demonstrated would work on a variety of different lengths and are applicable to all hair types. The new layering techniques involved layer placement to enhance profile views by creating that unique person's perfect silhouette.

Amilee particularly enjoyed this class because "it was extrememly educational and gave me a lot of fresh ideas that I will be able to apply on nearly my entire clientele".


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