5541 East Washington Street
Indianapolis, IN 46219-6428


our history

The inception of GENEVA Hair Studio pays tribute to a stylists dream, cultivated by her grandmother's influence. Owner and master stylist Jaime Zentz was born to be a hair designer. In 1970 her grandparents, Geneva and Don Chanley, owned and operated "The Swirl Curl" hair salon near Irvington. Geneva planted the seed that Jaime would nurture and grow. As a child, Jaime would sit for hours watching her grandmother, and ultimately fell in love with the artistry of hair design. Now, after nearly a decade in the industry, Jaime Zentz brings her destiny full circle and opens her hair studio, GENEVA, in historic Irvington.


meet the team

Jaime Zentz, Owner + Level 3 Stylist

     Jaime entered the industry in 2001 and since then has regularly attended education workshops with industry leaders such as Bennie Pollard, Sam Brocato, Angus Mitchell and Jo Blackwell. Jaime uses all this education to enhance her clients experience by providing each one with cutting edge techniques in both color and cut. Jaime also enjoys doing 'location work', where she takes her talent on the road for weddings, fashion shows and photo shoots. in addition to being a hair designer, Jaime is also a skilled makeup artist.  Jaime has been featured on WISH TV's Indy Style and in the Indianapolis Star.  In her personal life, Jaime enjoys anything and everything having to do with hair, fashion, live music and Indie Films. This lifelong Eastside resident has been married to Tony Zentz, a Fishers Fireman, since 2003. They make their home complete with their two cats Moe and Jack, and big lovable dogs Layla and Staley.


Courtney Cruse, Studio Coordinator

   Courtney brings spa concierge experience with her to Geneva Hair Studio.  Her talents include providing excellent customer service, managing the guest communications as well as the studio traffic, while maintainging a well educated and thoroughly educated team at the front of house.  Every guest's needs will be met under Courtney's care.


Liz Hoch, Level 2 Stylist + Makeup Artist

      Art lover Liz got her start in the industry after she earned her Bachelor of Fine Arts degree in Graphic Design at Indiana State University. She went on to study and graduate from the Aveda Fredric's Institute in 2010. She received advanced makeup artistry training with Aveda at Asha Salon and Spa in Chicago and at Luminese Advanced Airbrush training. She has created hair and makeup looks for Indianapolis Avant Garde Bridal Show, local commercial productions, on-site photo shoots, model castings, and more. Previously, Liz worked as a graphic designer for Indianapolis Monthly Magazine and at the Indianapolis Museum of Art. She loves spending time with her hubby Jaime and their two dogs, Indy and Henry, considers herself a reality television junkie, and still loves learning about anything in the past or present art world.



Holly Beasley, Level 2 Stylist + Makeup Artist

     Holly brings her own style to GENEVA Hair Studio. Holly is a stylist as well as a make up artist who graduated from the distinguished Paul Mitchell - the School. Holly has continued her education by training with Youngblood Cosmetics, Gage for Men, Shuga Haircare, Paul Mitchell, and Benniefactor.  She has attended workshops with top educators Stephanie Kocielski, Kelly Cardenas, Winn Claybaugh, and George Morales.   Holly has styled several fashion shows, photoshoots, and local theatre productions. She loves working with all types of hair and people, to make each one beautiful! Her specialty is short, edgy cuts. Holly is an Irvington native and graduated from Warren Central High School. This fun-loving girl loves all things retro, movies, music and video games. Her cat, Boots, brings her joy and laughter.


Ashley Renee Salazar, Level 2 Stylist + Makeup Artist

    Ashley Renee obtained her license in Cosmetology years ago and still loves to continually  be creative  and innovative within her designs.  Ashley has attended advanced industry trainings with icons like Bennie Pollard, and the advanced artists at Smashbox Cometics' Los Angeles Studio.  Ashley's skills have continued to grow by attending classes by Muse Beauty Pro and Kett Airbrush Cosmetics.  She is passionate about choreographing color looks and designing hair, which translates to her specialty in formal hairstyling and makeup artistry for special events and weddings.  In her personal life her creativity shines through--everything from refinishing furniture to drawing with sidewalk chalk--she never stops creating.  She is a lover of the ocean and all things nautical, and loves to relax with family and friends. 


Amilee Smith, Level 1 Stylist + Makeup Artist

    This Maryland native got her start in the beauty industry after completing her degree program at Indiana University's Kelly School of Business. Amilee decided to continue her education at the prestigious Aveda Frederic's Institute. Amilee has had an interest in Cosmetology for many years, and even before she obtained her license she was already gaining experience styling hair for fashion shows and charity events. After earning her license, she sharpened her skills as she trained under Master Designer Jaime Zentz. Additionally, Amilee has attended advanced trainings with Youngblood Cosmetics, Davines Haircolor, Benniefactor, and Shuga Haircare.  Amilee's international training includes the Davines World Wide Hair Tour in Paris and studying at the esteemed Allilon Academy in London.  This easy-going lady is an avid music lover, and also a talented athlete. She enjoys running and completed her first marathon in autumn of 2011.


Lindsey Koza, Level 1 Stylist

  Lindsey began her career by attending the acclaimed Aveda Frederic's Institute of Indianapolis.  Since graduating she has furthered her education by attending various color classes as well as styling for the Hello Gorgeous Cancer Survivor Spa Day, the Indianapolis International Film Festival, and several Aveda fashion shows.  In her free time Lindsey loves creating delectable dishes and sweet treats.  She enjoys soaking up the sun on the lake with family back home in Angola.  Shopping and dinner dates with her mom are always fun, especially on November 4th as they share the same birthday.  



Chara Pena, Level 1 Stylist

  Chara is a graduate The Professional Salon Academy.  She comes to us with two years of experience behind the chair.  She originates from Fishers, IN.  Chara's dedication to her team really shows!  She has worked extensively with guests at our front desk and as an apprentice.  However, she has truely found her fit behind the chair.  Chara is an extrememly talented hairstylist and makeup artist.  


Marisol Romo, Level 1 Stylist

    Marisol is a graduate of the Empire Beauty School's Cosmetology Program.  Upon graduation and receipt of her cosmetology license she joined our team.  Marisol has been with us for over a year and during that time completed our apprenticeship program.  After months of hard work and dedication in August of 2015 Marisol earned her own chair as a Level 1 Stylist. 


Jessica Christiansen, Level 1 Stylist

  Jessica is an Aveda Fredric's Institute of Indianapolis graduate.  Upon graduation and receipt of her cosmetology license she joined our team.  Jessica has been with us for over a year and during that time completed our apprenticeship program.  July of 2015 Jessica earned her own chair as a Level 1 Stylist.


Allison Thompson, Level 1 Stylist

 Allison is an Aveda Fredric's Institute of Indianapolis graduate who comes to us with two years of experience behind the chair.  She originates from Gas City, IN.  However, Allison has called a few places home while following her husband during his military career.  We welcome Allision as the newest member of our team! 



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